중국의 미용 및 퍼스널케어 시장

Beauty and personal care in China achieved a return to growth in 2025, delivering a 2% increase in retail current value terms to reach CNY552,578 million, fuelled by a combination of premium innovation, dynamic local competition, and surging digital commerce. Despite economic headwinds and rising price sensitivity, consumer willingness to invest in clinically substantiated solutions, especially in anti-ageing, longevity, and preventative routines, underpinned both premium and mass resilience, wh...

Euromonitor International's Beauty and Personal Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

A Return to Growth, with Both Premium and Mass Sales Rising

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Beauty and Personal Care

Industry Performance

Fan Beauty Diary'S Mask-First Strategy Unlocks Mass Appeal

CHART 2 Fan Beauty Diary: Domestic Brand Gains Share via Strategic Expansion

Mao Geping'S Accessible Fragrances Bridge Inclusivity and Luxury

CHART 3 MGPIN Expands Inclusivity Through Multi-Category Accessible Luxury

Lifestyle-Driven Beauty and Consumer Rituals Reshape the Chinese Market

CHART 4 Portable Stick Format Expands Fragrance Accessibility

CHART 5 Value Sales 2020-2030

CHART 6 Volume Sales 2020-2030

CHART 7 Value Sales by Category 2025

What's Next?

Domestic Brands to Invest in Research and Development to Secure Long-Term Advantage

Gen Z Expected to Drive Emotional Engagement as Loyalty Shifts to Lifestyle Affinity

CHART 8 Analyst Insight for Beauty and Personal Care

Local Brands Anticipated to Expand into Southeast Asia to Counter Domestic Saturation

CHART 9 Forecast Value Sales 2020-2030

CHART 10 Forecast Value Sales by Category 2025-2030

Competitive Landscape

L'oreal Leverages Innovation and Portfolio Breadth to Consolidate Its Lead

CHART 11 Company Shares 2025

CHART 12 Brand Shares 2025

Channels

Douyin Accelerates Livestream Shopping as Social Commerce Eclipses Legacy Formats and Offline Sales

Harmay and Hotmaxx Drive Offline Innovation as Brand Livestreams Disrupt Engagement

CHART 13 Retail Channels 2020-2025

Economic Context

CHART 14 Economic Context for Beauty and Personal Care

CHART 15 Real Gdp Growth 2020-2030

CHART 16 Inflation 2020-2030

Consumer Context

CHART 17 Consumer Context for Beauty and Personal Care

CHART 18 Population 2020-2030

CHART 19 Consumer Expenditure 2020-2030

CHART 20 Population by Generation 2025

Country Reports Disclaimer

MASS BEAUTY AND PERSONAL CARE IN CHINA

• Key Data Insights
• 2025 Developments
• Price-Sensitive Consumers and Social Commerce Help Maintain Value Growth
• Key Industry Trends
• CHART 21 Key Industry Trends for Mass Beauty and Personal Care
• Industry Performance
• Into You Captures Gen Z with Multifunctional, Affordable Colour Launches
• CHART 22 Into You Launches Dual-Colour Lip Mud with Blush-to-Lip Versatility
• Mass Skin Care Sustains Its Lead as Consumers Seek Efficacy and Value
• CHART 23 Value Sales 2020-2030
• CHART 24 Value Sales by Category 2025
• What's Next?
• Value-Focused Shoppers to Drive Masstige Innovation and Constant Churn
• CHART 25 Analyst Insight for Mass Beauty and Personal Care
• Mass Skin Care to Retain Its Lead as Multifunctionality and Efficacy Prevail
• CHART 26 Forecast Value Sales 2020-2030
• CHART 27 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Agile Players Erode the Leaders' Share as Fragmentation Accelerates
• CHART 28 Company Shares 2025
• CHART 29 Brand Shares 2025
• Economic Context
• CHART 30 Economic Context for Mass Beauty and Personal Care
• CHART 31 Real Gdp Growth 2020-2030
• CHART 32 Inflation 2020-2030
• Consumer Context
• CHART 33 Consumer Context for Mass Beauty and Personal Care
• CHART 34 Population 2020-2030
• CHART 35 Consumer Expenditure 2020-2030
• CHART 36 Population by Generation 2025
• Country Reports Disclaimer

PREMIUM BEAUTY AND PERSONAL CARE IN CHINA

• Key Data Insights
• 2025 Developments
• Strategic Pricing Plays a Role in the Return to Growth for Premium Beauty and Personal Care
• Key Industry Trends
• CHART 37 Key Industry Trends for Premium Beauty and Personal Care
• Industry Performance
• Heritage Brands Drive Growth in Science-Led Formulations
• Longevity Science Reshapes Consumer Priorities and Product Launches
• CHART 38 Estee Lauder Back to Growth Thanks to its New Anti-Ageing Series
• CHART 39 Value Sales 2020-2030
• CHART 40 Value Sales by Category 2025
• What's Next?
• Premium Brands Will Need to Accelerate Innovation to Compete with Mass Rivals
• Premium Skin Care to Maintain Dominance, While Premium Fragrances Will Continue to Rise
• CHART 41 Analyst Insight for Premium Beauty and Personal Care
• Breakthrough Science and Experiential Retail to Reshape Consumer Loyalty
• CHART 42 Forecast Value Sales 2020-2030
• CHART 43 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'oreal and Estee Lauder Strengthen Leadership as Digital Engagement Grows
• CHART 44 Company Shares 2025
• CHART 45 Brand Shares 2025
• Economic Context
• CHART 46 Economic Context for Premium Beauty and Personal Care
• CHART 47 Real Gdp Growth 2020-2030
• CHART 48 Inflation 2020-2030
• Consumer Context
• CHART 49 Consumer Context for Premium Beauty and Personal Care
• CHART 50 Population 2020-2030
• CHART 51 Consumer Expenditure 2020-2030
• CHART 52 Population by Generation 2025
• Country Reports Disclaimer

BABY AND CHILD-SPECIFIC PRODUCTS IN CHINA

• Key Data Insights
• 2025 Developments
• Newpage Leverages Biotech Innovation to Redefine Infant Skin Care
• Key Industry Trends
• CHART 53 Key Industry Trends for Baby and Child-Specific Products
• Industry Performance
• CHART 54 Newpage Pioneers "Skinspan" Protocols
• Runben Expands Sun Care Formats as Parents Demand Convenience
• CHART 55 Precision Parenting Drives Baby Sun Care Innovation
• Kangaroo Mommy Pivots to Youth to Capture Pre-Teen Demand
• CHART 56 Value Sales 2020-2030
• CHART 57 Volume Sales 2020-2030
• CHART 58 Value Sales by Category 2025
• What's Next?
• Premium Offerings Will Drive Value Growth to Outpace Volume
• Baby and Child-Specific Sun Care Expansion to Continue as Awareness Grows
• CHART 59 Analyst Insight for Baby and Child-Specific Products
• Ai-Powered Diagnostics and Tween Innovation Anticipated to Deepen Brand Loyalty
• CHART 60 Forecast Value Sales 2020-2030
• CHART 61 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Guangdong Kangaroo Mommy Accelerates Share Gains through Innovation and Investment
• CHART 62 Company Shares 2025
• CHART 63 Brand Shares 2025
• Channels
• Douyin Reshapes Purchasing as Maternity Shops Lose Ground
• CHART 64 Retail Channels 2020-2025
• Economic Context
• CHART 65 Economic Context for Baby and Child-Specific Products
• CHART 66 Real Gdp Growth 2020-2030
• CHART 67 Inflation 2020-2030
• Consumer Context
• CHART 68 Consumer Context for Baby and Child-Specific Products
• CHART 69 Population 2020-2030
• CHART 70 Consumer Expenditure 2020-2030
• CHART 71 Population by Generation 2025
• Country Reports Disclaimer

BATH AND SHOWER IN CHINA

• Key Data Insights
• 2025 Developments
• Kuyura Elevates Daily Cleansing with Spa-Inspired Wellness Rituals
• Key Industry Trends
• CHART 72 Key Industry Trends for Bath and Shower
• Industry Performance
• CHART 73 Kuyura Offers Spa-Like Showers as Wellness Rituals
• Little Dream Garden Merges Botanicals and Science to Boost Demand
• CHART 74 Little Dream Garden Blends Botanicals into Nourishing Body Washes
• Intimate Washes Gain Traction as Brands Prioritise Education and Microbiome Care
• CHART 75 Value Sales 2020-2030
• CHART 76 Volume Sales 2020-2030
• CHART 77 Value Sales by Category 2025
• What's Next?
• Body Wash/Shower Gel Will Continue to Dominate Due to Product Innovation
• Body Wash/Shower Gel with Actives and Emotional Benefits Set to Outpace Basic Cleansers
• CHART 78 Analyst Insight for Bath and Shower
• Douyin'S Content-First Strategy Sets the Pace for Agile Brands
• CHART 79 Forecast Value Sales 2020-2030
• CHART 80 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Procter &?Gamble Defends Its Lead Even as Digital Challengers Accelerate Share Gains
• CHART 81 Company Shares 2025
• CHART 82 Brand Shares 2025
• Channels
• Douyin'S Content Commerce Drives Sales Gains for Retail E-Commerce
• CHART 83 Retail Channels 2020-2025
• Economic Context
• CHART 84 Economic Context for Bath and Shower
• CHART 85 Real Gdp Growth 2020-2030
• CHART 86 Inflation 2020-2030
• Consumer Context
• CHART 87 Consumer Context for Bath and Shower
• CHART 88 Population 2020-2030
• CHART 89 Consumer Expenditure 2020-2030
• CHART 90 Population by Generation 2025
• Country Reports Disclaimer

COLOUR COSMETICS IN CHINA

• Key Data Insights
• 2025 Developments
• Domestic Brands Lower Prices and Drive Volumes Even as Spending Tightens
• Key Industry Trends
• CHART 91 Key Industry Trends for Colour Cosmetics
• Industry Performance
• CHART 92 Promotions and Trial Sampling Drive Value-Oriented Colour Cosmetics Purchases in China
• Red Chamber'S New Blushers Fuel Demand for Inclusive, Easy to Use Colour Cosmetics
• CHART 93 Cream and Liquid Blushers Gain Popularity for a Natural Finish and Easy Application
• Perfect Diary'S Ip Collaborations Boost Emotional Engagement and Sales
• CHART 94 Colour Cosmetics Brand Collaborations with IPs for Self-Expression and Lifestyle Appeal
• CHART 95 Value Sales 2020-2030
• CHART 96 Volume Sales 2020-2030
• CHART 97 Value Sales by Category 2025
• What's Next?
• Domestic Brands to Accelerate Launches and Win Price-Sensitive Shoppers
• Facial Make-Up Set to Extend Its Dominance as Consumers Experiment
• CHART 98 Analyst Insight for Colour Cosmetics
• Product Innovation and Clean Claims Expected to Reshape Purchasing Priorities
• CHART 99 Forecast Value Sales 2020-2030
• CHART 100 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Emerging Domestic Brands Leverage E-Commerce to Capture Share
• CHART 101 Company Shares 2025
• CHART 102 Brand Shares 2025
• Channels
• Douyin'S Live-Streaming and Content Drive Online Share Gains
• Harmay Attracts Shoppers with Experiential Beauty
• CHART 103 Retail Channels 2020-2025
• Economic Context
• CHART 104 Economic Context for Colour Cosmetics
• CHART 105 Real Gdp Growth 2020-2030
• CHART 106 Inflation 2020-2030
• Consumer Context
• CHART 107 Consumer Context for Colour Cosmetics
• CHART 108 Population 2020-2030
• CHART 109 Consumer Expenditure 2020-2030
• CHART 110 Population by Generation 2025
• Country Reports Disclaimer

DEODORANTS IN CHINA

• Key Data Insights
• 2025 Developments
• Despite Remaining a Niche, Deodorants Sees Dynamic Growth
• Key Industry Trends
• CHART 111 Key Industry Trends for Deodorants
• Industry Performance
• Social Media Drives Demand for Natural-Scented Choices
• CHART 112 "Pseudo-Body Scent" Aesthetic Redefines Deodorant Fragrance Design
• More Mainstream Acceptance of Aluminium-Free Deodorants
• CHART 113 Aluminium-Free Deodorants Gain Popularity Among Health-Conscious Consumers
• CHART 114 Value Sales 2020-2030
• CHART 115 Volume Sales 2020-2030
• CHART 116 Value Sales by Category 2025
• What's Next?
• Higher Penetration Set to Shape Future Demand
• Roll-Ons Set to Maintain Leadership as Fragrance Formats Drive Expansion
• Fragrance and Clean Beauty Principles to Transform Product Innovation
• CHART 117 Forecast Value Sales 2020-2030
• CHART 118 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Nivea Sustains Lead Although Digital-First Brands Narrow the Gap
• CHART 119 Company Shares 2025
• CHART 120 Brand Shares 2025
• Channels
• Retail E-Commerce Shapes Demand as Instant Retail Expands Access
• Warehouse Clubs and Discount Retailers Evolve to Compete with Retail E-Commerce
• CHART 121 Retail Channels 2020-2025
• Economic Context
• CHART 122 Economic Context for Deodorants
• CHART 123 Real Gdp Growth 2020-2030
• CHART 124 Inflation 2020-2030
• Consumer Context
• CHART 125 Consumer Context for Deodorants
• CHART 126 Population 2020-2030
• CHART 127 Consumer Expenditure 2020-2030
• CHART 128 Population by Generation 2025
• Country Reports Disclaimer

DEPILATORIES IN CHINA

• Key Data Insights
• 2025 Developments
• Competition From Longer-Lasting Hair Remvoal Option Limits Growth
• Industry Performance
• Gillette Venus Upgrades to Ensure Efficacy and Comfort
• Veet Sponsors Inclusive Campaigns to Reach Diverse Grooming Preferences
• CHART 129 Brands Support Choice: Hair Removal or Hair Freedom
• CHART 130 Value Sales 2020-2030
• CHART 131 Volume Sales 2020-2030
• CHART 132 Value Sales by Category 2025
• What's Next?
• Brands Adapt Skin Care and Innovation as Demand Shifts
• E-Commerce to Drive Value as Consumers Seek Personalisation
• CHART 133 Forecast Value Sales 2020-2030
• CHART 134 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Schick and Veet Gain Share over the Review Period
• CHART 135 Company Shares 2025
• CHART 136 Brand Shares 2025
• Channels
• E-Commerce Platforms Accelerate Instant Access for Grooming Routines
• CHART 137 Retail Channels 2020-2025
• Economic Context
• CHART 138 Economic Context for Depilatories
• CHART 139 Real Gdp Growth 2020-2030
• CHART 140 Inflation 2020-2030
• Consumer Context
• CHART 141 Consumer Context for Depilatories
• CHART 142 Population 2020-2030
• CHART 143 Consumer Expenditure 2020-2030
• CHART 144 Population by Generation 2025
• Country Reports Disclaimer

FRAGRANCES IN CHINA

• Key Data Insights
• 2025 Developments
• Solid Growth Due to Underpenetration and Storytelling
• Key Industry Trends
• CHART 145 Key Industry Trends for Fragrances
• Industry Performance
• New Launch Heiseey Demonstrates the Importance of Embracing Asian Influences
• CHART 146 New Brand Heiseey Taps Tibetan Cultural Heritage with Exclusive Scent Storytelling
• Solid Formats Expand Reach through Inclusivity and Convenience
• CHART 147 Stick Format Expands Accessibility
• Pape Games Transforms Fragrance into an Emotional Lifestyle Accessory
• CHART 148 IP-Driven Fragrance Records High Sales Thanks to Emotional Value
• CHART 149 Value Sales 2020-2030
• CHART 150 Volume Sales 2020-2030
• CHART 151 Value Sales by Category 2025
• What's Next?
• Premium Brands Expected to Leverage Local Preferences to Drive Growth
• Brands Expected to Adapt Scents and Storytelling to Win Discerning Consumers
• CHART 152 Analyst Insight for Fragrances
• Personalisation and Niche Innovation to Reshape Business Strategies
• CHART 153 Forecast Value Sales 2020-2030
• CHART 154 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Niche Players Leverage Cultural Storytelling to Erode Legacy Dominance
• CHART 155 Company Shares 2025
• CHART 156 Brand Shares 2025
• Channels
• Multi-Brand Beauty Specialists Reshape Fragrance Discovery
• Social Commerce and Cross-Border E-Commerce Accelerate Sales
• CHART 157 Retail Channels 2020-2025
• Economic Context
• CHART 158 Economic Context for Fragrances
• CHART 159 Real Gdp Growth 2020-2030
• CHART 160 Inflation 2020-2030
• Consumer Context
• CHART 161 Consumer Context for Fragrances
• CHART 162 Population 2020-2030
• CHART 163 Consumer Expenditure 2020-2030
• CHART 164 Population by Generation 2025
• Country Reports Disclaimer

HAIR CARE IN CHINA

• Key Data Insights
• 2025 Developments
• Little Dream Garden Leverages Social Commerce to Capture New Audiences
• Key Industry Trends
• CHART 165 Key Industry Trends for Hair Care
• Industry Performance
• CHART 166 Little Dream Garden Wins Big with Digital Ecosystem
• Off & Relax Pivots to Science-Backed Scalp Care for Sustained Growth
• CHART 167 Off & Relax Targets Longevity with Science-Backed Scalp Essence
• Ryo'S Zen Tea Launch Redefines Daily Routines with Sensory Wellness
• CHART 168 RYO's Zen Tea Scents Transform Hair Care into a Ritual
• CHART 169 Value Sales 2020-2030
• CHART 170 Volume Sales 2020-2030
• CHART 171 Value Sales by Category 2025
• What's Next?
• Domestic Brands Will Use Clinical Validation to Win Trust and Share
• CHART 172 Analyst Insight for Hair Care
• Douyin Wil Continue to Accelerate Discovery-To-Purchase and Shift Sales Online
• Younger Consumers Expected to Drive Demand for Colour, Styling and Damage Care
• CHART 173 Forecast Value Sales 2020-2030
• CHART 174 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Procter & Gamble Faces Rising Pressure as Local Players Gain Ground
• CHART 175 Company Shares 2025
• CHART 176 Brand Shares 2025
• Channels
• Douyin Drives Online Shift as Brands Prioritise Accessibility
• Offline Channels Cannot Withstand the Pressure From Online Sales, and See Declines
• CHART 177 Retail Channels 2020-2025
• Economic Context
• CHART 178 Economic Context for Hair Care
• CHART 179 Real Gdp Growth 2020-2030
• CHART 180 Inflation 2020-2030
• Consumer Context
• CHART 181 Consumer Context for Hair Care
• CHART 182 Population 2020-2030
• CHART 183 Consumer Expenditure 2020-2030
• CHART 184 Population by Generation 2025
• Country Reports Disclaimer

MEN'S GROOMING IN CHINA

• Key Data Insights
• 2025 Developments
• Sales Stabilise, with Men's Fragrances the Leading Growth Driver
• Key Industry Trends
• CHART 185 Key Industry Trends for Men's Grooming
• Industry Performance
• Alpecin Wins Trust with Science-Led Anti-Hair Loss Solutions
• CHART 186 Targeted Efficacy Drives Selective Premiumisation in Men's Hair Care
• Lifestyle-Driven Routines Shift Male Priorities beyond Hygiene
• CHART 187 Hermes Makes Fragrance a Daily Expression of Modern Masculinity
• CHART 188 Value Sales 2020-2030
• CHART 189 Volume Sales 2020-2030
• CHART 190 Value Sales by Category 2025
• What's Next?
• Younger Men to Fuel Gradual Growth through Targeted Adoption and Selective Premiumisation
• Men's Fragrances and Deodorants to Benefit as Routines Move beyond Basics
• Social Commerce and Innovation Expected to Drive Targeted Brand Opportunities
• CHART 191 Analyst Insight for Men's Grooming
• CHART 192 Forecast Value Sales 2020-2030
• CHART 193 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'Oreal Leverages Brand Equity to Sustain Its Share Even as Fragmentation Intensifies
• Emerging Brands Disrupt through Social Commerce
• CHART 194 Company Shares 2025
• CHART 195 Brand Shares 2025
• Channels
• Retail E-Commerce Attracts Male Consumers with Price Transparency and Privacy
• Warehouse Clubs and Beauty Specialists Grow Thanks to Offering Value
• CHART 196 Retail Channels 2020-2025
• Economic Context
• CHART 197 Economic Context for Men's Grooming
• CHART 198 Real Gdp Growth 2020-2030
• CHART 199 Inflation 2020-2030
• Consumer Context
• CHART 200 Consumer Context for Men's Grooming
• CHART 201 Population 2020-2030
• CHART 202 Consumer Expenditure 2020-2030
• CHART 203 Population by Generation 2025
• Country Reports Disclaimer

ORAL CARE IN CHINA

• Key Data Insights
• 2025 Developments
• Darlie and Other Leading Brands Reshape Whitening through Biomimetic Innovation
• Key Industry Trends
• CHART 204 Key Industry Trends for Oral Care
• Industry Performance
• CHART 205 From Harsh Whitening to Biomimetic Oral Care
• Usmile and Lebooo Drive the Adoption of Connected Devices and Data-Driven Routines
• CHART 206 Smart Toothbrushes Turn Oral Care into a Data-Driven Experience
• Regulatory Scrutiny Compels Digital-Native Brands to Prioritise Trust and Science
• CHART 207 Internet-Native Toothpaste Brands Shift From Traffic-Driven Growth to Trust-Based Competition
• CHART 208 Value Sales 2020-2030
• CHART 209 Volume Sales 2020-2030
• CHART 210 Value Sales by Category 2025
• What's Next?
• Premium-Focused Innovations to Shift Toothpaste to a Value Driver
• Smart Devices and Holistic Care Expected to Drive Growth
• CHART 211 Analyst Insight for Oral Care
• Regulatory Scrutiny Will Compel Functional Upgrades and Evidence-Based Claims
• CHART 212 Forecast Value Sales 2020-2030
• CHART 213 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Yunnan Baiyao Leverages Functional Focus to Defend Leadership
• CHART 214 Company Shares 2025
• CHART 215 Brand Shares 2025
• Channels
• Retail E-Commerce Maintains Its Lead as Instant Retail Expands
• CHART 216 Retail Channels 2020-2025
• Economic Context
• CHART 217 Economic Context for Oral Care
• CHART 218 Real Gdp Growth 2020-2030
• CHART 219 Inflation 2020-2030
• Consumer Context
• CHART 220 Consumer Context for Oral Care
• CHART 221 Population 2020-2030
• CHART 222 Consumer Expenditure 2020-2030
• CHART 223 Population by Generation 2025
• Country Reports Disclaimer

SKIN CARE IN CHINA

• Key Data Insights
• 2025 Developments
• Premium Brands Regain Momentum Due to Innovation and Rising Disposable Incomes
• Key Industry Trends
• CHART 224 Key Industry Trends for Skin Care
• Industry Performance
• Science-Backed Facial Care Dominates as Domestic Innovation Drives Expansion
• CHART 225 Peptide-Powered Anti-Ageing Serum Targets Cellular Longevity
• Local Brands Expand Their Reach with Culturally Resonant Strategies
• CHART 226 Fan Beauty Diary: Domestic Brand Gains Share via Strategic Expansion
• CHART 227 Value Sales 2020-2030
• CHART 228 Volume Sales 2020-2030
• CHART 229 Value Sales by Category 2025
• What's Next?
• Growth Set to Continue, Although Affordability-Focused Purchasing Behaviour Expected
• Facial Care to Consolidate Its Lead as Lip Care Outpaces Other Categories
• CHART 230 Analyst Insight for Skin Care
• Agile Domestic Brands and Clean Beauty Anticipated to Reshape Consumer Loyalty
• CHART 231 Forecast Value Sales 2020-2030
• CHART 232 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'Oreal Strengthens Its Leadership While Local Challengers Expand Their Shares
• CHART 233 Company Shares 2025
• CHART 234 Brand Shares 2025
• Channels
• Douyin Accelerates Share Gains, While Experiential Retail Abounds
• CHART 235 Retail Channels 2020-2025
• Economic Context
• CHART 236 Economic Context for Skin Care
• CHART 237 Real Gdp Growth 2020-2030
• CHART 238 Inflation 2020-2030
• Consumer Context
• CHART 239 Consumer Context for Skin Care
• CHART 240 Population 2020-2030
• CHART 241 Consumer Expenditure 2020-2030
• CHART 242 Population by Generation 2025
• Country Reports Disclaimer

SUN CARE IN CHINA

• Key Data Insights
• 2025 Developments
• Proya Transforms Daily Routines with Sensorial Sun Protection
• Key Industry Trends
• CHART 243 Key Industry Trends for Sun Care
• Industry Performance
• CHART 244 Proya's Super-Membrane Sunscreen Delivers Invisible, High-Grade Protection for Longevity
• Mistine Revolutionises Convenience with Disposable Ampoule Format
• CHART 245 Mistine Disposable Sunscreen: Precision Protection, Ultimate On The Go Convenience
• Brands Win Loyalty by Tailoring Sun Protection to Daily Scenarios
• CHART 246 Proya Targets Niche Scenarios with Influencer-Driven Content
• CHART 247 Value Sales 2020-2030
• CHART 248 Volume Sales 2020-2030
• CHART 249 Value Sales by Category 2025
• What's Next?
• Continued Robust Growth, with Sun Protection Becoming an Integral Part of Skin Health
• Parental Demand for Safety Will Drive the Rapid Expansion of Children'S Solutions
• Social Platforms to Accelerate Digital Discovery as Personalisation Reshapes Routines
• CHART 250 Analyst Insight for Sun Care
• CHART 251 Forecast Value Sales 2020-2030
• CHART 252 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'Oreal and Local Players Accelerate Gains as Shiseido Retreats
• CHART 253 Company Shares 2025
• CHART 254 Brand Shares 2025
• Channels
• Douyin and Xiaohongshu Drive Instant Sun Care Sales Conversions
• Direct Selling Outpaces Offline Rivals with Targeted Outreach
• CHART 255 Retail Channels 2020-2025
• Economic Context
• CHART 256 Economic Context for Sun Care
• CHART 257 Real Gdp Growth 2020-2030
• CHART 258 Inflation 2020-2030
• Consumer Context
• CHART 259 Consumer Context for Sun Care
• CHART 260 Population 2020-2030
• CHART 261 Consumer Expenditure 2020-2030
• CHART 262 Population by Generation 2025
• Country Reports Disclaimer