베트남의 미용 및 퍼스널케어 시장

Beauty and personal care in Vietnam achieved strong 8% current value growth in 2025 to reach VND98.3 trillion, fuelled by the rapid adoption of digital commerce, rising disposable incomes, and the expanding influence of social media on consumer behaviour. Robust demand for products that combine proven efficacy, ingredient transparency and suitability for local climate underscores a highly attractive environment for both global and local brands, particularly those that can deliver multifunctional...

Euromonitor International's Beauty and Personal Care in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Digital-First Launches Accelerate Social Commerce-Driven Growth

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Beauty and Personal Care

Industry Performance

CHART 2 Digital-First Scalp Care: How Cocoon's Gleditsia Scrub Wins Vietnam Consumers

Skin Care Brands Use Science-Backed Actives to Boost Trust

CHART 3 Simple Purify+ Sets New Benchmark for Efficacy and Transparency

Regulatory Scrutiny Shifts Influencer-Led Launches toward Trust and Compliance

CHART 4 Value Sales 2020-2030

CHART 5 Volume Sales 2020-2030

CHART 6 Value Sales by Category 2025

What's Next?

Premiumisation to Reshape Consumer Routines and Spending

CHART 7 Analyst Insight forBeauty and Personal Care

Social Commerce and Ingredient Transparency to Drive New Purchasing Habits

CHART 8 Forecast Value Sales 2020-2030

CHART 9 Forecast Value Sales by Category 2025-2030

Competitive Landscape

L'Oreal Strengthens Leadership as Local Rivals Remain Niche

CHART 10 Company Shares 2025

CHART 11 Brand Shares 2025

Channels

Offline Specialists and Modern Grocers Sustain Shopper Trust and Trial

Retail E-Commerce Accelerates Value as Social Commerce Scales Launches

Retail Collaborations and Omnichannel Launches Redefine Shopper Engagement

CHART 12 Retail Channels 2020-2025

Economic Context

CHART 13 Economic Context for Beauty and Personal Care

CHART 14 Real Gdp Growth 2020-2030

CHART 15 Inflation 2020-2030

Consumer Context

CHART 16 Consumer Context for Beauty and Personal Care

CHART 17 Population 2020-2030

CHART 18 Consumer Expenditure 2020-2030

CHART 19 Population by Generation 2025

Country Reports Disclaimer

MASS BEAUTY AND PERSONAL CARE IN VIETNAM

• Key Data Insights
• 2025 Developments
• Consumers Seek Multi-Benefit Solutions Especially in Value-Driven Skin and Hair Care
• Key Industry Trends
• CHART 20 Key Industry Trends for Mass Beauty and Personal Care
• Industry Performance
• Unilever Advances Science-Backed Scalp Care to Meet Family Needs
• CHART 21 Clear Offers Science-Backed, Multi-Benefit Scalp Care in Vietnam
• Promotions and Larger Pack Sizes Drive Value-Led Purchasing
• CHART 22 Value Sales 2020-2030
• CHART 23 Value Sales by Category 2025
• What's Next?
• Macroeconomic Drivers and the Expansion of Mass Skin Care
• Adapting to New Advertising Legislation
• CHART 24 Analyst Insight forMass Beauty and Personal Care
• The Impact of Digital Marketing and Wellness Trends
• CHART 25 Forecast Value Sales 2020-2030
• CHART 26 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Unilever and L'Oreal Retain Lead as Digital and Product Innovation Reshape the Landscape
• CHART 27 Company Shares 2025
• CHART 28 Brand Shares 2025
• Economic Context
• CHART 29 Economic Context for Mass Beauty and Personal Care
• CHART 30 Real Gdp Growth 2020-2030
• CHART 31 Inflation 2020-2030
• Consumer Context
• CHART 32 Consumer Context for Mass Beauty and Personal Care
• CHART 33 Population 2020-2030
• CHART 34 Consumer Expenditure 2020-2030
• CHART 35 Population by Generation 2025
• Country Reports Disclaimer

PREMIUM BEAUTY AND PERSONAL CARE IN VIETNAM

• Key Data Insights
• 2025 Developments
• Efficacy and Shifting Consumer Priorities Drive Growth
• Key Industry Trends
• CHART 36 Key Industry Trends for Premium Beauty and Personal Care
• Industry Performance
• Ingredient-Led Skin Care Achieves the Highest Share of Wallet
• Shopee and Tiktok Creators Drive Digital-First Beauty Discovery
• CHART 37 Platform-First Launch for La Roche-Posay Anthelios UVAir
• CHART 38 Value Sales 2020-2030
• CHART 39 Value Sales by Category 2025
• What's Next?
• Robust Future Growth to Be Fuelled by Social Commerce and Increased Purchasing Power
• Premium Skin Care and Sun Care to Be Driven by Healthy Ageing Trends
• CHART 40 Analyst Insight forPremium Beauty and Personal Care
• Tiktok Shop and Live Streaming Will Reshape Product Discovery and Loyalty
• CHART 41 Forecast Value Sales 2020-2030
• CHART 42 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'Oreal Leverages Digital Launches to Widen Its Lead
• CHART 43 Company Shares 2025
• CHART 44 Brand Shares 2025
• Economic Context
• CHART 45 Economic Context for Premium Beauty and Personal Care
• CHART 46 Real Gdp Growth 2020-2030
• CHART 47 Inflation 2020-2030
• Consumer Context
• CHART 48 Consumer Context for Premium Beauty and Personal Care
• CHART 49 Population 2020-2030
• CHART 50 Consumer Expenditure 2020-2030
• CHART 51 Population by Generation 2025
• Country Reports Disclaimer

BABY AND CHILD-SPECIFIC PRODUCTS IN VIETNAM

• Key Data Insights
• 2025 Developments
• Johnson'S Baby Builds Trust with Gentle 2-In-1 Formula as Parents Demand Safety
• Key Industry Trends
• CHART 52 Key Industry Trends for Baby and Child-Specific Products
• Industry Performance
• CHART 53 Johnson's Baby Milk & Rice 2-in-1 Wash Highlights Gentle Baby Care Solution
• Recalls Drive Shift to Trusted Essentials and Compliance-Focused Brands
• CHART 54 Baby Care Recalls Highlight Tighter Regulatory Enforcement in Vietnam
• Safety and Consumer Trust Outpace Nascent Sustainability Trends
• CHART 55 Cetaphil Baby's Multi-Purpose Soothing and Moisturising cream Launches in Vietnam 2025
• CHART 56 Value Sales 2020-2030
• CHART 57 Volume Sales 2020-2030
• CHART 58 Value Sales by Category 2025
• What's Next?
• Parents to Prioritise Safety and Trust as Routines Evolve
• Rising Parental Awareness to Further Drive Strong Growth of Baby and Child-Specific Sun Care
• CHART 59 Analyst Insight forBaby and Child-Specific Products
• Simplified Routines and Compliance to Reshape Competitive Landscape
• CHART 60 Forecast Value Sales 2020-2030
• CHART 61 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Johnson'S Baby Strengthens Parental Trust through Localised Launches
• CHART 62 Company Shares 2025
• CHART 63 Brand Shares 2025
• Channels
• Con Cung Accelerates Omnichannel Expansion to Capture Parental Trust
• CHART 64 Retail Channels 2020-2025
• Economic Context
• CHART 65 Economic Context for Baby and Child-Specific Products
• CHART 66 Real Gdp Growth 2020-2030
• CHART 67 Inflation 2020-2030
• Consumer Context
• CHART 68 Consumer Context for Baby and Child-Specific Products
• CHART 69 Population 2020-2030
• CHART 70 Consumer Expenditure 2020-2030
• CHART 71 Population by Generation 2025
• Country Reports Disclaimer

BATH AND SHOWER IN VIETNAM

• Key Data Insights
• 2025 Developments
• Inclusivity and Targeted Solutions Drive Growth in Bath and Shower
• Key Industry Trends
• CHART 72 Key Industry Trends for Bath and Shower
• Industry Performance
• CHART 73 Lifebuoy Boosts Inclusivity with Shower Gel for Different Skin Needs
• Cocoon Attracts Urban Shoppers with Clean, Vegan Shower Gel
• CHART 74 Cocoon Shower Gel Combines Natural Ingredients with Gentle, Skin-Friendly Care
• Leveraging the Digital Consumer Journey to Drive Sales
• CHART 75 Value Sales 2020-2030
• CHART 76 Volume Sales 2020-2030
• CHART 77 Value Sales by Category 2025
• What's Next?
• Brands to Intensify Natural and Premium Launches as Wellness Rises
• CHART 78 Analyst Insight forBath and Shower
• Local and Global Players to Drive Clean Labels
• CHART 79 Forecast Value Sales 2020-2030
• CHART 80 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Unilever Sustains Lead as Local Brands Gain Visibility
• CHART 81 Company Shares 2025
• CHART 82 Brand Shares 2025
• Channels
• Mini-Supermarkets and Modern Trade Chains Sustain Leadership
• Lifebuoy and Circle K Partnership Drives Loyalty with Experiential Rewards
• E-Commerce Makes Further Gains Supported by Social Platforms
• CHART 83 Retail Channels 2020-2025
• Economic Context
• CHART 84 Economic Context for Bath and Shower
• CHART 85 Real Gdp Growth 2020-2030
• CHART 86 Inflation 2020-2030
• Consumer Context
• CHART 87 Consumer Context for Bath and Shower
• CHART 88 Population 2020-2030
• CHART 89 Consumer Expenditure 2020-2030
• CHART 90 Population by Generation 2025
• Country Reports Disclaimer

COLOUR COSMETICS IN VIETNAM

• Key Data Insights
• 2025 Developments
• Digital-First Launches Accelerate Online-Driven Sales and Engagement
• Key Industry Trends
• CHART 91 Key Industry Trends for Colour Cosmetics
• Industry Performance
• CHART 92 Nars Shopee Debut in Vietnam with Livestream-Driven Launch
• Mistory Leverages Cultural Storytelling to Drive Viral Launches
• CHART 93 Mistory: Blending Vietnamese Heritage and Product Performance
• Brands Boost Multifunctional Product Demand with Skin Care Properties
• CHART 94 BOM Cover Flex BB Cream Incorporates Skin Care and SPF Protection
• CHART 95 Value Sales 2020-2030
• CHART 96 Volume Sales 2020-2030
• CHART 97 Value Sales by Category 2025
• What's Next?
• Hybrid Launches to Attract Younger Shoppers with Practical Innovation
• K-Beauty and Local Players Set to Drive Shade and Texture Evolution
• CHART 98 Analyst Insight forColour Cosmetics
• Social Media Trends Will Reshape Routines and Repeat Purchase Patterns
• CHART 99 Forecast Value Sales 2020-2030
• CHART 100 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'oreal Strengthens Lead as Focallure Accelerates with Tiktok Campaigns
• CHART 101 Company Shares 2025
• CHART 102 Brand Shares 2025
• Channels
• Hasaki and Tiktok Shop Boost Trial and Digital Discovery
• Miniso and Judydoll Accelerate Offline Reach with Trend-Driven Launches
• CHART 103 Retail Channels 2020-2025
• Economic Context
• CHART 104 Economic Context for Colour Cosmetics
• CHART 105 Real Gdp Growth 2020-2030
• CHART 106 Inflation 2020-2030
• Consumer Context
• CHART 107 Consumer Context for Colour Cosmetics
• CHART 108 Population 2020-2030
• CHART 109 Consumer Expenditure 2020-2030
• CHART 110 Population by Generation 2025
• Country Reports Disclaimer

DEODORANTS IN VIETNAM

• Key Data Insights
• 2025 Developments
• Robust Growth and the Shift Towards Clean Formulations
• Key Industry Trends
• CHART 111 Key Industry Trends for Deodorants
• Industry Performance
• CHART 112 C? M?m Wings Up 24h Highlights Vietnam's Move Towards Clean, Gentle Formulations
• Format Preferences and the Rise of Lifestyle-Driven Deodorants
• CHART 113 Axe Fine Fragrance Mist Elevates Deodorants Through Perfume-Inspired Positioning
• Livestream and Influencer Campaigns Accelerate Digital Discovery and Adoption
• CHART 114 Value Sales 2020-2030
• CHART 115 Volume Sales 2020-2030
• CHART 116 Value Sales by Category 2025
• What's Next?
• Deodorant Roll-Ons to Sustain Dominance as Creams and Sprays Accelerate
• Brands to Leverage Fragrance and Cooling Properties
• CHART 117 Analyst Insight forDeodorants
• Influencer Campaigns and E-Commerce to Accelerate Product Trial and Loyalty
• CHART 118 Forecast Value Sales 2020-2030
• CHART 119 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Nivea Secures Lead as Rivals Target Niche Segments
• CHART 120 Company Shares 2025
• CHART 121 Brand Shares 2025
• Channels
• Retail E-Commerce Outpaces Supermarkets as Online Promotions Drive Trial
• Livestreams and Influencer Content Accelerate Online Discovery and Conversion
• CHART 122 Retail Channels 2020-2025
• Economic Context
• CHART 123 Economic Context for Deodorants
• CHART 124 Real Gdp Growth 2020-2030
• CHART 125 Inflation 2020-2030
• Consumer Context
• CHART 126 Consumer Context for Deodorants
• CHART 127 Population 2020-2030
• CHART 128 Consumer Expenditure 2020-2030
• CHART 129 Population by Generation 2025
• Country Reports Disclaimer

DEPILATORIES IN VIETNAM

• Key Data Insights
• 2025 Developments
• Skin-Friendly Formulations and At-Home Convenience Drive Growth
• Industry Performance
• Body Natur Reshapes Product Design with Gentle Innovation
• CHART 130 Vegan-Positioned Depilatory Emphasises Gentle, Responsible Formula
• Cleo Converts Digital Education into At-Home Depilatory Trial
• CHART 131 Value Sales 2020-2030
• CHART 132 Volume Sales 2020-2030
• CHART 133 Value Sales by Category 2025
• What's Next?
• Rising Premiumisation as Shoppers Seek Gentler Routines
• Digital Storytelling to Reshape Trust and Trial among Urban Youth
• CHART 134 Forecast Value Sales 2020-2030
• CHART 135 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Kai Vietnam Challenges Oral-B's Dominance with Digital-Led Growth
• CHART 136 Company Shares 2025
• CHART 137 Brand Shares 2025
• Channels
• Retail E-Commerce Challenges Modern Trade through Digital-Driven Growth
• Social Commerce Drives Impulse Purchases and Shapes Channel Mix
• CHART 138 Retail Channels 2020-2025
• Economic Context
• CHART 139 Economic Context for Depilatories
• CHART 140 Real Gdp Growth 2020-2030
• CHART 141 Inflation 2020-2030
• Consumer Context
• CHART 142 Consumer Context for Depilatories
• CHART 143 Population 2020-2030
• CHART 144 Consumer Expenditure 2020-2030
• CHART 145 Population by Generation 2025
• Country Reports Disclaimer

FRAGRANCES IN VIETNAM

• Key Data Insights
• 2025 Developments
• Tiktok Shop and Creator Brands Redefine Digital Fragrance Discovery
• Key Industry Trends
• CHART 146 Key Industry Trends for Fragrances
• Industry Performance
• CHART 147 eHerb Bodymist and Codedeco Perfumes Gain Traction Via TikTok Shop Discovery
• Premium Launches and Emotional Storytelling Fuel Value Gains
• CHART 148 Toouch Launches Lifestyle-Led Unisex Fragrances Inspired by Emotion, Memory, and Identity
• Local Brands Tap Sustainability and Natural Inspiration to Build Trust
• CHART 149 d'Annam Builds Fragrance Collections Around Natural Inspiration and Restrained Sustainability Cues
• CHART 150 Value Sales 2020-2030
• CHART 151 Volume Sales 2020-2030
• CHART 152 Value Sales by Category 2025
• What's Next?
• Lifestyle-Driven Premiumisation to Shift Fragrance Preferences and Value Growth
• Digital Storytelling to Expand Consumer Engagement
• CHART 153 Analyst Insight forFragrances
• Natural Inspiration Set to Support Trust but Quality and Uniqueness Drive Choice
• CHART 154 Forecast Value Sales 2020-2030
• CHART 155 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Coty Beauty Vietnam Defends Leadership as Dupe Brands Gain Traction
• Toouch Leverages Digital Storytelling to Attract Younger Consumers
• CHART 156 Company Shares 2025
• CHART 157 Brand Shares 2025
• Channels
• Department Stores and Beauty Specialists Defend Leadership as Online Gains
• CHART 158 Retail Channels 2020-2025
• Economic Context
• CHART 159 Economic Context for Fragrances
• CHART 160 Real Gdp Growth 2020-2030
• CHART 161 Inflation 2020-2030
• Consumer Context
• CHART 162 Consumer Context for Fragrances
• CHART 163 Population 2020-2030
• CHART 164 Consumer Expenditure 2020-2030
• CHART 165 Population by Generation 2025
• Country Reports Disclaimer

HAIR CARE IN VIETNAM

• Key Data Insights
• 2025 Developments
• Clean Formulations and Scalp Health Drive Solid Growth for Hair Care
• Key Industry Trends
• CHART 166 Key Industry Trends for Hair Care
• Industry Performance
• CHART 167 Cocoon Soapberry Scalp Exfoliating Shampoo Delivers Multifunctional Care
• Preventive Care and Consumer Education
• CHART 168 Dove Derma Scalp Serum Attracts Young Consumers in Vietnam
• Livestream Commerce and Influencer Demos Accelerate Online Hair Care Sales
• CHART 169 Live Streams and Social Commerce Boost Local Hair Care Sales
• CHART 170 Value Sales 2020-2030
• CHART 171 Volume Sales 2020-2030
• CHART 172 Value Sales by Category 2025
• What's Next?
• Scalp Health and Self-Expression to Shape Future Performance
• CHART 173 Analyst Insight forHair Care
• Live Streams and Trend-Led Products to Reshape Consumer Discovery
• CHART 174 Forecast Value Sales 2020-2030
• CHART 175 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Unilever Sustains Leadership as Scalp Health Innovation Intensifies Rivalry
• CHART 176 Company Shares 2025
• CHART 177 Brand Shares 2025
• Channels
• Shopee and Tiktok Shop Accelerate E-Commerce Gains as Offline Share Slips
• Economic Context
• CHART 178 Economic Context for Hair Care
• CHART 179 Real Gdp Growth 2020-2030
• CHART 180 Inflation 2020-2030
• Consumer Context
• CHART 181 Consumer Context for Hair Care
• CHART 182 Population 2020-2030
• CHART 183 Consumer Expenditure 2020-2030
• CHART 184 Population by Generation 2025
• Country Reports Disclaimer

MEN'S GROOMING IN VIETNAM

• Key Data Insights
• 2025 Developments
• Shopee and Tiktok Shop Drive Sales through Interactive Campaigns
• Key Industry Trends
• CHART 185 Key Industry Trends for Men's Grooming
• Industry Performance
• CHART 186 Roug Men's Grooming Matte Clay Tops E Commerce Grooming Sales
• Functional Premiumisation Captures the Discerning Urban Consumer
• CHART 187 Nivea Men DEEP 72H Addresses Dual Challenges of Perspiration and Odour Control
• Streamlined Routines and Lifestyle Appeal Shape Men's Grooming Trends
• CHART 188 Nerman Lion Bartender 3-in-1 for Multifunctional and Mood-Based Grooming
• CHART 189 Value Sales 2020-2030
• CHART 190 Volume Sales 2020-2030
• CHART 191 Value Sales by Category 2025
• What's Next?
• Younger Shoppers Embracing Digital Platforms Set to Expand Grooming Routines
• CHART 192 Analyst Insight forMen's Grooming
• Functional Premiumisation and Hybrid Innovation to Reshape Daily Habits
• CHART 193 Forecast Value Sales 2020-2030
• CHART 194 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• International Consumer Products Leverages Innovation to Defend Leadership
• CHART 195 Company Shares 2025
• CHART 196 Brand Shares 2025
• Channels
• Grocery Retailers Maintain Dominance through Daily Essentials
• Shopee and Tiktok Shop Accelerate E-Commerce Adoption with Aggressive Promotions
• Nerman Leverages Live Events to Elevate Premium Fragrance Launches
• CHART 197 Retail Channels 2020-2025
• Economic Context
• CHART 198 Economic Context for Men's Grooming
• CHART 199 Real Gdp Growth 2020-2030
• CHART 200 Inflation 2020-2030
• Consumer Context
• CHART 201 Consumer Context for Men's Grooming
• CHART 202 Population 2020-2030
• CHART 203 Consumer Expenditure 2020-2030
• CHART 204 Population by Generation 2025
• Country Reports Disclaimer

ORAL CARE IN VIETNAM

• Key Data Insights
• 2025 Developments
• Regulation and Functional Claims Help to Build Consumer Trust
• Key Industry Trends
• CHART 205 Key Industry Trends for Oral Care
• Industry Performance
• CHART 206 Colgate Optic White Purple Strengthens Trust Through Evidence-Led Whitening Claims
• Longevity and Preventive Care Fuel Growth
• CHART 207 P/S Gum Expert Targets Long-Term Gum Health Through Functional Oral Care
• Digital Consumer Journey Accelerates Premium Oral Care Adoption
• CHART 208 Value Sales 2020-2030
• CHART 209 Volume Sales 2020-2030
• CHART 210 Value Sales by Category 2025
• What's Next?
• Pharmacies and E-Commerce to Reshape Purchase Habits and Value Creation
• Specialised Toothpaste to Drive Value While Mouthwash Will Lead Growth
• CHART 211 Analyst Insight forOral Care
• Clinically Supported Innovation and Digital Education Will Help Fuel Premiumisation
• CHART 212 Forecast Value Sales 2020-2030
• CHART 213 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Top Two Players Extend Leadership through Innovation and Digital Engagement
• CHART 214 Company Shares 2025
• CHART 215 Brand Shares 2025
• Channels
• Grocery Retailers Drive Mass Sales While Pharmacies and E-Commerce Gain Ground
• CHART 216 Retail Channels 2020-2025
• Economic Context
• CHART 217 Economic Context for Oral Care
• CHART 218 Real Gdp Growth 2020-2030
• CHART 219 Inflation 2020-2030
• Consumer Context
• CHART 220 Consumer Context for Oral Care
• CHART 221 Population 2020-2030
• CHART 222 Consumer Expenditure 2020-2030
• CHART 223 Population by Generation 2025
• Country Reports Disclaimer

SKIN CARE IN VIETNAM

• Key Data Insights
• 2025 Developments
• Robust Skin Care Growth Driven by Digital Commerce and Science-Led Innovation
• Key Industry Trends
• CHART 224 Key Industry Trends for Skin Care
• Industry Performance
• CHART 225 Cocoon x Phuong M Chi Launch is Part of Vietnam's Digital Skin Care Journey
• Simple Purify+ Expands Clean, Science-Led Routines for Sensitive Skin
• CHART 226 Unilever's New Simple Purify+ is Strong Example of Clean Reimagined Trend
• Ahc Pro-Shot Aims to Deliver Clinical-Grade Options for Urban Shoppers
• CHART 227 AHC Pro Shot Launches Professional Grade Set with Measurable Performance
• CHART 228 Value Sales 2020-2030
• CHART 229 Volume Sales 2020-2030
• CHART 230 Value Sales by Category 2025
• What's Next?
• Future Growth to Be Driven by Rising Incomes and High-Performance Formulations
• Facial Care to Maintain Dominance through Efficacy and Personalisation
• CHART 231 Analyst Insight forSkin Care
• E-Commerce Expansion and Digital Education to Shape Future of Skin Care
• CHART 232 Forecast Value Sales 2020-2030
• CHART 233 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'Oreal Leverages Localised Innovation to Expand Lead
• CHART 234 Company Shares 2025
• CHART 235 Brand Shares 2025
• Channels
• Hasaki and Guardian Drive Omnichannel Shift as E-Commerce Surges
• Pond'S Leverages Tiktok and Campus Roadshows to Boost Engagement
• CHART 236 Retail Channels 2020-2025
• Economic Context
• CHART 237 Economic Context for Skin Care
• CHART 238 Real Gdp Growth 2020-2030
• CHART 239 Inflation 2020-2030
• Consumer Context
• CHART 240 Consumer Context for Skin Care
• CHART 241 Population 2020-2030
• CHART 242 Consumer Expenditure 2020-2030
• CHART 243 Population by Generation 2025
• Country Reports Disclaimer

SUN CARE IN VIETNAM

• Key Data Insights
• 2025 Developments
• Multifunctional Innovation Drives Robust Growth
• Key Industry Trends
• CHART 244 Key Industry Trends for Sun Care
• Industry Performance
• CHART 245 Pond's UV Miracle SPF50+ Broad Spectrum Sunscreen with Skin Care Benefits
• Anessa and Social Commerce Campaigns Accelerate Digital Adoption and Brand Loyalty
• CHART 246 Anessa Daily Gel: A Social Commerce-Driven Launch
• Ahc Sets New Benchmarks with Skin-Friendly and Sustainable Sun Protection
• CHART 247 AHC Broad Spectrum Sunscreen Offers Multifunctional Daily Protection
• CHART 248 Value Sales 2020-2030
• CHART 249 Volume Sales 2020-2030
• CHART 250 Value Sales by Category 2025
• What's Next?
• Urban Youth to Drive Multifunctional Sunscreen Adoption
• Sustainable Formulations and Premiumisation to Shape Future Growth
• CHART 251 Analyst Insight forSun Care
• Brands Set to Harness Data-Driven Engagement to Outperform in E-Commerce
• CHART 252 Forecast Value Sales 2020-2030
• CHART 253 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Anessa and La Roche-Posay Consolidate Leadership through Targeted Engagement
• CHART 254 Company Shares 2025
• CHART 255 Brand Shares 2025
• Channels
• E-Commerce Outpaces Offline Retail as Digital Habits Accelerate
• CHART 256 Retail Channels 2020-2025
• Economic Context
• CHART 257 Economic Context for Sun Care
• CHART 258 Real Gdp Growth 2020-2030
• CHART 259 Inflation 2020-2030
• Consumer Context
• CHART 260 Consumer Context for Sun Care
• CHART 261 Population 2020-2030
• CHART 262 Consumer Expenditure 2020-2030
• CHART 263 Population by Generation 2025
• Country Reports Disclaimer