튀르키예의 미용 및 퍼스널케어 시장

Turkey's beauty and personal care industry exhibited exceptional growth in 2025, outstripping Western Europe with a retail sales increase of 39%, underpinned by a resilient economy and a population of 85.7 million. Despite high inflation of 35%, consumer demand remained strong, driven by a bifurcated market where price-sensitive buyers sought affordable multifunctional products, while affluent consumers prioritised premium products such as skin care and fragrances. The industry's appeal is enhan...

Euromonitor International's Beauty and Personal Care in Turkiye report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

2025 Developments

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Beauty and Personal Care

Industry Performance

Strong Growth Driven by Economic Recovery and Evolving Consumer Behaviour

Skin Care Leads Value Sales, While Colour Cosmetics Shows Rapid Expansion

CHART 2 Blurring of the Lines Between Care and Colour

Maruderm'S Clean Formulations Elevate Sustainability Appeal

CHART 3 Maruderm has Gained Notable Traction in the Turkish Market

Retailers' Private Label Strategies Reshape Consumer Engagement

CHART 4 Mon Amour Lipgloss and Lipstick Range

CHART 5 Value Sales 2020-2030

CHART 6 Volume Sales 2020-2030

CHART 7 Value Sales by Category 2025

What's Next?

Consumers to Drive Robust Growth through Evolving Preferences and Economic Factors

Skin Care Will Lead Value Sales While Baby and Child-Specific Products Set to Expand the Fastest

Brands and Retailers to Innovate with Digital, Personalisation, and Sustainability Strategies

CHART 8 Analyst Insight for Beauty and Personal Care

CHART 9 Forecast Value Sales 2020-2030

CHART 10 Forecast Value Sales by Category 2025-2030

Competitive Landscape

Leading Manufacturers Consolidate Shares Amid Evolving Consumer Demand

Strategic Acquisitions and Innovative Launches May Reshape the Competitive Dynamics

CHART 11 Company Shares 2025

CHART 12 Brand Shares 2025

Channels

Health and Beauty Specialists Extends Its Lead, Although Overall Offline Retail Gradually Cedes Ground

E-Commerce Rapidly Expands as Digital Innovation Transforms Shopping Habits

Avon and Watsons Partnership Integrates Direct Selling with Omnichannel Retailing

CHART 13 Retail Channels 2020-2025

Economic Context

CHART 14 Economic Context for Beauty and Personal Care

CHART 15 Real Gdp Growth 2020-2030

CHART 16 Inflation 2020-2030

Consumer Context

CHART 17 Consumer Context for Beauty and Personal Care

CHART 18 Population 2020-2030

CHART 19 Consumer Expenditure 2020-2030

CHART 20 Population by Generation 2025

Country Reports Disclaimer

MASS BEAUTY AND PERSONAL CARE IN TURKIYE

• Key Data Insights
• 2025 Developments
• Mass Beauty and Personal Care Summary
• Key Industry Trends
• CHART 21 Key Industry Trends for Mass Beauty and Personal Care
• Industry Performance
• Rapid Growth Driven by Rising Consumer Spending and Increasing Population
• Mass Skin Care Leads Sales, and Mass Adult Sun Care Drives Growth
• Retailers Expand Private Label Ranges, Boosting Affordability and Market Share
• CHART 22 The Share of Private Label Continues to Expand
• CHART 23 Value Sales 2020-2030
• CHART 24 Value Sales by Category 2025
• What's Next?
• Turkish Consumers to Drive Strong Growth in Mass Beauty and Personal Care through Rising Spending
• Leading Retailers Expand Omnichannel Presence to Capture Digital-Savvy Shoppers
• Miniature Formats and Affordability Campaigns to Sustain Brand Loyalty Amid Inflation
• CHART 25 Forecast Value Sales 2020-2030
• CHART 26 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Manufacturers Strengthen Lead through Innovation and Private Label Expansion
• Innovative Product Launches and Promotional Strategies Drive Consumer Engagement and Growth
• CHART 27 Company Shares 2025
• CHART 28 Brand Shares 2025
• Economic Context
• CHART 29 Economic Context for Mass Beauty and Personal Care
• CHART 30 Real Gdp Growth 2020-2030
• CHART 31 Inflation 2020-2030
• Consumer Context
• CHART 32 Consumer Context for Mass Beauty and Personal Care
• CHART 33 Population 2020-2030
• CHART 34 Consumer Expenditure 2020-2030
• CHART 35 Population by Generation 2025
• Country Reports Disclaimer

PREMIUM BEAUTY AND PERSONAL CARE IN TURKIYE

• Key Data Insights
• 2025 Developments
• Premium Beauty and Personal Care Summary
• Key Industry Trends
• CHART 36 Key Industry Trends for Premium Beauty and Personal Care
• Industry Performance
• Premium Beauty and Personal Care Value Surges Amid Rising Consumer Expenditure and Inflation
• Premium Skin Care Leads Sales, Driven by Influence of Online Content
• Turkish Brands Leverage Digital-First Strategies to Boost Premium Beauty
• CHART 37 Premium Beauty Brands Leverage Digital-First Strategies
• CHART 38 Value Sales 2020-2030
• CHART 39 Value Sales by Category 2025
• What's Next?
• Millennials and Gen Z to Drive Premium Growth through Science-Backed Products
• Premium Skin Care to Remain the Largest, but Hair Care the Fastest Growing
• Personalisation and Digital Engagement to Reshape Consumer Experience and Competition
• CHART 40 Forecast Value Sales 2020-2030
• CHART 41 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Manufacturers Strengthen Positions over 2020-2025 Amid Evolving Consumer Preferences
• Personalisation and Technology Adoption Fuel Premium Product Evolution and Opportunities
• CHART 42 Company Shares 2025
• CHART 43 Brand Shares 2025
• Economic Context
• CHART 44 Economic Context for Premium Beauty and Personal Care
• CHART 45 Real Gdp Growth 2020-2030
• CHART 46 Inflation 2020-2030
• Consumer Context
• CHART 47 Consumer Context for Premium Beauty and Personal Care
• CHART 48 Population 2020-2030
• CHART 49 Consumer Expenditure 2020-2030
• CHART 50 Population by Generation 2025
• Country Reports Disclaimer

BABY AND CHILD-SPECIFIC PRODUCTS IN TURKIYE

• Key Data Insights
• 2025 Developments
• Baby and Child-specific Products Summary
• Key Industry Trends
• CHART 51 Key Industry Trends for Baby and Child-Specific Products
• Industry Performance
• Turkish Consumers Balance Spending with Caution in an Inflationary Environment
• Baby Wipes Leads Sales as Consumers Value Convenience and Clean Products
• CHART 52 Clean Formulation Baby Wipes Pure Baby Organik Pamuklu Islak Havlu
• Hepsiburada'S Eco-Friendly Initiative Drives Sustainability Trend Adoption
• CHART 53 Hepsiburada Expands Sustainability
• CHART 54 Value Sales 2020-2030
• CHART 55 Volume Sales 2020-2030
• CHART 56 Value Sales by Category 2025
• What's Next?
• Socioeconomic Developments Set to Drive Sales Growth
• Health and Safety Will Be Important, but Also Price, Driving Growth for Private Label
• Brands Likely to Embrace Clean and Sustainable Innovation to Meet Evolving Parental Demands
• CHART 57 Forecast Value Sales 2020-2030
• CHART 58 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Kopas Kozmetik Strengthens Its Lead through Broad Portfolio and Innovation
• Emerging Turkish Brands Leverage Clean and Sustainable Trends for Growth
• CHART 59 Company Shares 2025
• CHART 60 Brand Shares 2025
• Channels
• Supermarkets, Discounters and Hypermarkets Remain Important
• E-Commerce Reshapes Purchasing Behaviour with Top Platforms Driving Growth
• CHART 61 Retail Channels 2020-2025
• Economic Context
• CHART 62 Economic Context for Baby and Child-Specific Products
• CHART 63 Real Gdp Growth 2020-2030
• CHART 64 Inflation 2020-2030
• Consumer Context
• CHART 65 Consumer Context for Baby and Child-Specific Products
• CHART 66 Population 2020-2030
• CHART 67 Consumer Expenditure 2020-2030
• CHART 68 Population by Generation 2025
• Country Reports Disclaimer

BATH AND SHOWER IN TURKIYE

• Key Data Insights
• 2025 Developments
• Bath and Shower Summary
• Key Industry Trends
• CHART 69 Key Industry Trends for Bath and Shower
• Industry Performance
• Price-Sensitive Consumers Maintain Demand, but Switch to Value Options
• Bar Soap Leads Value Sales and Growth, Driven by Private Label
• Yves Rocher Exemplifies the Clean Reimagined Trend Boosting Consumer Trust and Sales
• CHART 70 Yves Rocher Exemplifies Clean Reimagined in Bath and Shower
• CHART 71 Value Sales 2020-2030
• CHART 72 Volume Sales 2020-2030
• CHART 73 Value Sales by Category 2025
• What's Next?
• Inflation, and Population and Disposable Income Growth to Drive Dynamic Value Expansion
• Brands Set to Innovate with Multifunctional Products Inspired by Traditional Ingredients
• Leading Brands Will Adopt Eco-Friendly Packaging to Meet Rising Environmental Expectations
• CHART 74 Forecast Value Sales 2020-2030
• CHART 75 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Evyap and Colgate-Palmolive Defend Lead through Strategic Resilience
• Emerging Niche Brands Leverage Clean Formulations and Digital Reach to Grow
• Expansion for Private Label as Cost-Consciousness Rises
• CHART 76 Retailers Offer More Functional and Segmented Ranges
• CHART 77 Company Shares 2025
• CHART 78 Brand Shares 2025
• Channels
• Supermarkets Maintains Its Lead, While Retail E-Commerce Accelerates Growth
• Avon-Watsons Partnership Expands Retail Reach and Consumer Access
• CHART 79 Retail Channels 2020-2025
• Economic Context
• CHART 80 Economic Context for Bath and Shower
• CHART 81 Real Gdp Growth 2020-2030
• CHART 82 Inflation 2020-2030
• Consumer Context
• CHART 83 Consumer Context for Bath and Shower
• CHART 84 Population 2020-2030
• CHART 85 Consumer Expenditure 2020-2030
• CHART 86 Population by Generation 2025
• Country Reports Disclaimer

DEODORANTS IN TURKIYE

• Key Data Insights
• 2025 Developments
• Deodorants Summary
• Key Industry Trends
• CHART 106 Key Industry Trends for Deodorants
• Industry Performance
• Private Label Innovation Drives Value Growth Amid Rising Consumer Spending
• Deodorant Sprays Leads Value Sales, While Sticks Delivers the Fastest Growth
• Yves Rocher Leads Sustainability with Plant-Based Innovation and Eco-Packaging
• CHART 107 Yves Rocher Embeds Sustainability
• Consumers Shift to Cleaner and More Transparent Formulations
• CHART 108 Local Brands Leverage Turkey's Botanical Richness
• CHART 109 Value Sales 2020-2030
• CHART 110 Volume Sales 2020-2030
• CHART 111 Value Sales by Category 2025
• What's Next?
• Urbanisation and Wellness Set to Drive Sustained Demand for Deodorants
• Deodorant Sprays Expected to Lead Value Sales, and See the Fastest Growth
• Brands Anticipated to Innovate with Technology and Sustainability to Capture Evolving Consumer Demands
• CHART 112 Forecast Value Sales 2020-2030
• CHART 113 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Manufacturers Consolidate Dominance through Broad Portfolios and Innovation
• CHART 114 Company Shares 2025
• CHART 115 Brand Shares 2025
• Channels
• Grocery and Non-Grocery Retailers Maintain Dominance While Retail E-Commerce Rises
• Value-Driven Innovation and Ethical Retailing Shape Consumer Engagement
• CHART 116 Retail Channels 2020-2025
• Economic Context
• CHART 117 Economic Context for Deodorants
• CHART 118 Real Gdp Growth 2020-2030
• CHART 119 Inflation 2020-2030
• Consumer Context
• CHART 120 Consumer Context for Deodorants
• CHART 121 Population 2020-2030
• CHART 122 Consumer Expenditure 2020-2030
• CHART 123 Population by Generation 2025
• Country Reports Disclaimer

DEPILATORIES IN TURKIYE

• Key Data Insights
• 2025 Developments
• Depilatories Summary
• Industry Performance
• Private Label Expansion Intensifies the Competition among Retailers and Brands
• Hair Removers/Bleaches Dominates Due to Innovation and Consumer Appeal
• Brands Align with Wellness Trends to Reposition Hair Removal as Self-Care
• CHART 124 Depilatories Positioned as Part of Broader Self-Care and Body Care Routines
• CHART 125 Value Sales 2020-2030
• CHART 126 Volume Sales 2020-2030
• CHART 127 Value Sales by Category 2025
• What's Next?
• Growth through Waxing and Men'S Grooming, Despite Competition
• Hair Removers/Bleaches to Lead Value with Waxing, While Razors and Pre-Shave Will Grow Steadily
• CHART 128 Forecast Value Sales 2020-2030
• CHART 129 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Gillette and Reckitt Benckiser Consolidate Leadership through Innovation
• Niche Natural Products and Wellness Trends Fuel Emerging Opportunities for New Entrants
• Retailers Innovate with Private Label and Omnichannel Strategies to Capture Consumers
• CHART 130 Company Shares 2025
• CHART 131 Brand Shares 2025
• Channels
• Grocery Retailers Lead Sales While E-Commerce Sees Growth
• CHART 132 Retail Channels 2020-2025
• Economic Context
• CHART 133 Economic Context for Depilatories
• CHART 134 Real Gdp Growth 2020-2030
• CHART 135 Inflation 2020-2030
• Consumer Context
• CHART 136 Consumer Context for Depilatories
• CHART 137 Population 2020-2030
• CHART 138 Consumer Expenditure 2020-2030
• CHART 139 Population by Generation 2025
• Country Reports Disclaimer

FRAGRANCES IN TURKIYE

• Key Data Insights
• 2025 Developments
• Fragrances Summary
• Key Industry Trends
• CHART 140 Key Industry Trends for Fragrances
• Industry Performance
• Urban Consumers Embrace Fragrances as Part of Daily Grooming
• Mass Fragrances Leads Value Sales, Supported by Affordability and Broad Accessibility
• Local Brands and Ai Innovation Reshape Fragrance Experiences Amid Sustainability Push
• CHART 141 Niche Brands Meet Demand for Sustainable Fragrances
• CHART 142 Consumers Appreciate Botanical Inspired Scents
• CHART 143 Value Sales 2020-2030
• CHART 144 Volume Sales 2020-2030
• CHART 145 Value Sales by Category 2025
• What's Next?
• Consumers Expected to Shift to Affordable Indulgences Amid Economic Uncertainty
• Mass Fragrances to Maintain Dominance, While Premium Fragrances Set to Surge with Innovation
• Brands to Harness Sustainability and Digital Innovation to Capture Emerging Consumer Values
• CHART 146 Analyst Insight for Fragrances
• CHART 147 Forecast Value Sales 2020-2030
• CHART 148 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Companies Maintain Positions through Hybrid Retail and Sustainability
• CHART 149 Company Shares 2025
• CHART 150 Brand Shares 2025
• Channels
• Direct Selling and Health and Beauty Specialists Lead Distribution in 2025
• Avon'S Hybrid Retail Strategy and Evolving Channel Dynamics Shape Sales
• Retail E-Commerce Benefits From Increasing Digital Engagement
• CHART 151 Retail Channels 2020-2025
• Economic Context
• CHART 152 Economic Context for Fragrances
• CHART 153 Real Gdp Growth 2020-2030
• CHART 154 Inflation 2020-2030
• Consumer Context
• CHART 155 Consumer Context for Fragrances
• CHART 156 Population 2020-2030
• CHART 157 Consumer Expenditure 2020-2030
• CHART 158 Population by Generation 2025
• Country Reports Disclaimer

HAIR CARE IN TURKIYE

• Key Data Insights
• 2025 Developments
• Hair Care Summary
• Key Industry Trends
• CHART 159 Key Industry Trends for Hair Care
• Industry Performance
• Rapid Value Growth Driven by Evolving Consumer Preferences and Economic Factors
• CHART 160 Watsons Broadens its Hair Care Footprint
• Yves Rocher'S Clean Beauty Focus Captures Premium Consumer Interest and Share
• CHART 161 Yves Rocher Aligns with the Growing Clean and Natural Trend
• Zara'S Lifestyle-Driven Hair Care Launch Exemplifies Self-Expression and Convenience Trends
• CHART 162 Zara's Strategic Expansion into Hair Care
• CHART 163 Value Sales 2020-2030
• CHART 164 Volume Sales 2020-2030
• CHART 165 Value Sales by Category 2025
• What's Next?
• Economic and Demographic Factors Set to Drive Growth for Hair Care
• 2-In-1 Products Expected to Take the Lead in Retail Value Amid Steady Growth
• CHART 166 Analyst Insight for Hair Care
• Manufacturers Innovate with Products Containing Natural Ingredients
• CHART 167 Forecast Value Sales 2020-2030
• CHART 168 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Unilever and L'oreal Leverage Local Strengths to Sustain Lead
• Rising Consumer Segmentation Likely to Drive Innovation and Opportunities
• CHART 169 Company Shares 2025
• CHART 170 Brand Shares 2025
• Channels
• Supermarkets Leads While Retail E-Commerce Accelerates Hair Care Growth
• Zara'S Fashion-Driven Launch Reshapes Hair Care Retail Experience
• CHART 171 Retail Channels 2020-2025
• Economic Context
• CHART 172 Economic Context for Hair Care
• CHART 173 Real Gdp Growth 2020-2030
• CHART 174 Inflation 2020-2030
• Consumer Context
• CHART 175 Consumer Context for Hair Care
• CHART 176 Population 2020-2030
• CHART 177 Consumer Expenditure 2020-2030
• CHART 178 Population by Generation 2025
• Country Reports Disclaimer

MEN'S GROOMING IN TURKIYE

• Key Data Insights
• 2025 Developments
• Men's Grooming Summary
• Key Industry Trends
• CHART 179 Key Industry Trends for Men's Grooming
• Industry Performance
• Rapid Retail Value Growth Driven by Evolving Male Grooming Habits and Economic Expansion
• Men'S Shaving Dominates Sales and Growth
• Clean Grooming with Natural Ingredients Reshapes Product Offerings and Consumer Preferences
• CHART 180 Natural Ingredients Increasingly Favoured
• CHART 181 Value Sales 2020-2030
• CHART 182 Volume Sales 2020-2030
• CHART 183 Value Sales by Category 2025
• What's Next?
• Mass Retailers to Expand Their Reach, Driving Widespread Adoption among Price-Conscious Men
• Social Media and Wellness Expected to Drive New Consumer Behaviours and Product Innovation
• CHART 184 Forecast Value Sales 2020-2030
• CHART 185 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Gillette and Azmusebat Lead with Innovation and Natural Product Focus
• Natural Product Innovation and Targeted Marketing Present Growth Avenues for Emerging Brands
• Private Label Favoured for Offering Grooming Essentials at Lower Prices
• CHART 186 Retailers Provide Accessible, Affordable Products
• CHART 187 Company Shares 2025
• CHART 188 Brand Shares 2025
• Channels
• Retail Offline Dominates, with Supermarkets Leading Distribution
• Retail E-Commerce Grows Rapidly, Reshaping Purchasing Habits for Men'S Grooming
• CHART 189 Retail Channels 2020-2025
• Economic Context
• CHART 190 Economic Context for Men's Grooming
• CHART 191 Real Gdp Growth 2020-2030
• CHART 192 Inflation 2020-2030
• Consumer Context
• CHART 193 Consumer Context for Men's Grooming
• CHART 194 Population 2020-2030
• CHART 195 Consumer Expenditure 2020-2030
• CHART 196 Population by Generation 2025
• Country Reports Disclaimer

ORAL CARE IN TURKIYE

• Key Data Insights
• 2025 Developments
• Oral Care Summary
• Key Industry Trends
• CHART 197 Key Industry Trends for Oral Care
• Industry Performance
• Consumers' Rising Oral Health Awareness Fuels Steady Revenue Growth
• Toothpaste Leads Value Sales, Driven by Specialised Formulations and Premiumisation
• CHART 198 Marvis Herbal and Flavour-Focused Toothpaste Range
• Sustainability Initiatives Drive Premium and Niche Product Adoption
• CHART 199 Bamboo Toothbrushes from The Humble Co
• CHART 200 Value Sales 2020-2030
• CHART 201 Volume Sales 2020-2030
• CHART 202 Value Sales by Category 2025
• What's Next?
• Growth to Be Driven by Personalised and Health-Focused Products
• Dental Floss and Mouth Fresheners to See Rapid Growth through Innovation
• Digital Engagement and Clean Beauty to Shape Consumer Choice and Market Strategies
• CHART 203 Forecast Value Sales 2020-2030
• CHART 204 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Manufacturers Consolidate Positions Amid Emerging Competition
• Innovative Oral Care Formats Drive New Consumer Engagement and Growth
• CHART 205 Company Shares 2025
• CHART 206 Brand Shares 2025
• Channels
• Supermarkets Strengthens Its Lead, While Retail E-Commerce Sees Growth
• CHART 207 Retail Channels 2020-2025
• Economic Context
• CHART 208 Economic Context for Oral Care
• CHART 209 Real Gdp Growth 2020-2030
• CHART 210 Inflation 2020-2030
• Consumer Context
• CHART 211 Consumer Context for Oral Care
• CHART 212 Population 2020-2030
• CHART 213 Consumer Expenditure 2020-2030
• CHART 214 Population by Generation 2025
• Country Reports Disclaimer

SKIN CARE IN TURKIYE

• Key Data Insights
• 2025 Developments
• Skin Care Summary
• Key Industry Trends
• CHART 215 Key Industry Trends for Skin Care
• Industry Performance
• Turkish Consumers Embrace K-Beauty and Digital Channels, Driving Sales Growth
• CHART 216 TikTok's "Cloud Skincare" and "Glass Skin" Routines Drive Skin Care Adoption
• Facial Care Leads Value Growth While Hand Care Sees the Strongest Expansion
• For Cleansing, Consumers Value Clean Solutions Prioritising Skin Health
• CHART 217 Trend Towards Clean Products
• Brands Capitalise on K-Beauty Influence to Engage Consumers
• CHART 218 K-beauty Shelf Space in Major Turkish Retailers and Special Online Sales
• CHART 219 Value Sales 2020-2030
• CHART 220 Volume Sales 2020-2030
• CHART 221 Value Sales by Category 2025
• What's Next?
• Sustained Growth to Be Driven by Tailored Routines and Ingredient Focus
• CHART 222 Analyst Insight for Skin Care
• Facial Care Will Continue to Dominate Value, with Cleansers Seeing Innovation
• Social Media and Beauty Tech Collaborations Will Reshape Consumer Engagement and Innovation
• CHART 223 Forecast Value Sales 2020-2030
• CHART 224 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Brands Strengthen Their Positions through Innovation and Adaptation
• CHART 225 Company Shares 2025
• CHART 226 Brand Shares 2025
• Channels
• Offline Retail Dominates, While E-Commerce Drives Rapid Growth
• Curated K-Beauty and Premium Beauty Studios Reshape Retail Experiences
• CHART 227 Retail Channels 2020-2025
• Economic Context
• CHART 228 Economic Context for Skin Care
• CHART 229 Real Gdp Growth 2020-2030
• CHART 230 Inflation 2020-2030
• Consumer Context
• CHART 231 Consumer Context for Skin Care
• CHART 232 Population 2020-2030
• CHART 233 Consumer Expenditure 2020-2030
• CHART 234 Population by Generation 2025
• Country Reports Disclaimer

SUN CARE IN TURKIYE

• Key Data Insights
• 2025 Developments
• Sun Care Summary
• Key Industry Trends
• CHART 235 Key Industry Trends for Sun Care
• Industry Performance
• Strong Value Growth Amid Rising Disposable Incomes
• CHART 236 Viral and Influencer-Endorsed Products Boost Sales
• Adult Sun Care Leads Volume Sales, While Baby and Child-Specific Sun Care Shows Steady Growth
• Brands Leverage Multifunctional Sun Care Products to Capture Growth
• CHART 237 Rising Demand for Hybrid Sun Care Products in Turkey
• CHART 238 Value Sales 2020-2030
• CHART 239 Volume Sales 2020-2030
• CHART 240 Value Sales by Category 2025
• What's Next?
• Dynamic Growth as More Consumers Adopt Daily Use of Sun Protection
• Innovative Formats and Radiant Finishes to Capture Evolving Consumer Demand
• Affordability Focus and Private Label Growth to Reshape the Competitive Dynamics
• CHART 241 Forecast Value Sales 2020-2030
• CHART 242 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'Oreal and Nivea Maintain Lead through Portfolio Breadth and Innovation
• Innovative Mineral Powders and Multifunctional Formulations Reshape Consumer Appeal
• CHART 243 Company Shares 2025
• CHART 244 Brand Shares 2025
• Channels
• Leading Retailers Leverage Promotions to Maintain Offline Dominance
• Retail E-Commerce Maintains Growth through Personalised Engagement and Innovation
• CHART 245 Retail Channels 2020-2025
• Economic Context
• CHART 246 Economic Context for Sun Care
• CHART 247 Real Gdp Growth 2020-2030
• CHART 248 Inflation 2020-2030
• Consumer Context
• CHART 249 Consumer Context for Sun Care
• CHART 250 Population 2020-2030
• CHART 251 Consumer Expenditure 2020-2030
• CHART 252 Population by Generation 2025
• Country Reports Disclaimer

COLOUR COSMETICS IN TURKIYE

• Key Data Insights
• 2025 Developments
• Colour Cosmetics Summary
• Key Industry Trends
• CHART 87 Key Industry Trends for Colour Cosmetics
• Industry Performance
• Colour Cosmetics Value Growth Impacted by Socioeconomic Factors
• Lip Products Sees the Most Dynamism, but Eye Make-Up Continues to Lead Sales
• CHART 88 Sephora Plays a Central Role in Accelerating the Lifestyle-Driven Beauty Trend
• Asian Beauty Trends Elevate Consumer Engagement and Sales
• CHART 89 Asian Brands Already Have Strong Visibility in Turkey
• Ethical and Sustainable Claims Shape Colour Cosmetics
• CHART 90 Brands Embed Sustainability Directly into their Portfolios
• CHART 91 Value Sales 2020-2030
• CHART 92 Volume Sales 2020-2030
• CHART 93 Value Sales by Category 2025
• What's Next?
• Brands Set to Drive Growth with Multifunctional Products Amid Evolving Consumer Needs
• Ethical and Digital Innovation Will Steer Consumer Preference and Brand Loyalty
• CHART 94 Forecast Value Sales 2020-2030
• CHART 95 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Kosan Kozmetik and L'Oreal Maintain Leading Positions Despite Evolving Competition
• South Korean Brands Leverage Digital Engagement to Capture Youth Demand
• CHART 96 Company Shares 2025
• CHART 97 Brand Shares 2025
• Channels
• Health and Beauty Specialists and Grocery Retailers Lead Retail Sales Amid Promotional Pressure
• Avon-Watsons Partnership Expands Omnichannel Presence and Market Reach
• Retail E-Commerce Growth Accelerates with Marketplaces and Mobile Commerce
• CHART 98 Retail Channels 2020-2025
• Economic Context
• CHART 99 Economic Context for Colour Cosmetics
• CHART 100 Real Gdp Growth 2020-2030
• CHART 101 Inflation 2020-2030
• Consumer Context
• CHART 102 Consumer Context for Colour Cosmetics
• CHART 103 Population 2020-2030
• CHART 104 Consumer Expenditure 2020-2030
• CHART 105 Population by Generation 2025
• Country Reports Disclaimer