시장보고서
상품코드
2147014

완구 시장 규모, 점유율, 성장 및 세계 업계 분석, 지역별 인사이트 및 예측(2026-2034년)

Toys Market Size, Share, Growth and Global Industry Analysis, Regional Insights and Forecast to 2026-2034

발행일: | 리서치사: 구분자 Fortune Business Insights Pvt. Ltd. | 페이지 정보: 영문 170 Pages | 배송안내 : 2-3일 (영업일 기준)

    
    
    



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장난감 시장의 성장 요인

2026년 전 세계 장난감 시장 규모는 1,383억 7,000만 달러로 평가되며, 2034년까지 2,406억 1,000만 달러에 달할 것으로 예측되어, 2026-2034년까지 연평균 성장률(CAGR) 7.16%의 연평균 성장률(CAGR)을 기록할 전망입니다. 2025년에는 오락용, 교육용, 인터랙티브형, 라이선스 상품, 야외용 장난감에 대한 소비자의 견고한 지출에 힘입어 북미가 가장 큰 시장 점유율을 차지했습니다. 혁신적인 놀이 용품, 수집가용 아이템, 조립 키트, 퍼즐, 인형, 전자 게임에 대한 수요 증가가 시장 확장을 지원하고 있습니다.

시장의 정의 및 범위

장난감에는 어린이의 오락, 교육, 신체 활동, 창의성, 기술 개발 및 여가 활동을 목적으로 설계된 제품이 포함됩니다. 이 시장에는 야외용·스포츠용 장난감, 게임·퍼즐,인형, 영유아 및 취학 전 아동용 제품, 수집품, 전자 장난감 및 기타 카테고리가 포함됩니다. 각 제조사는 소비자의 관심을 끌기 위해 오락과 교육, 기술, 지속가능성, 캐릭터를 활용한 경험을 결합하는 경향이 강해지고 있습니다.

시장 역학

촉진요인 - 소셜미디어의 영향력 확대 및 교육 수요 증가

완구 제조사들은 브랜드 인지도를 높이기 위해 소셜미디어, 인플루언서, 디지털 마케팅, 엔터테인먼트 기업과의 제휴를 점점 더 적극적으로 활용하고 있습니다. 또한 학부모들이 교실 밖에서의 학습을 지원할 방법을 모색함에 따라 퍼즐, 블록 세트, 코딩 키트, 인터랙티브 로봇 등의 교육용 완구도 인기를 끌고 있습니다. 어린이의 신체 건강과 야외 활동에 대한 관심이 높아지면서 스포츠 및 아웃도어 장난감에 대한 수요도 더욱 증가하고 있습니다.

동향 - 혁신적인 패키징과 지속가능한 장난감

혁신적인 포장, 특히 개봉 시의 경험을 매력적으로 연출하는 패키지 디자인이 중요한 동향으로 자리 잡고 있습니다. 또한 각 기업은 향이 나는 장난감, 두뇌 훈련용 큐브, 교육용 보드게임, 인터랙티브 제품 등을 잇달아 출시하고 있습니다. 지속가능성도 새로운 동향으로 부상하고 있으며, 제조사들은 대나무, 점토, 코르크, 재생 플라스틱을 점점 더 적극적으로 채택하고 있습니다. 2021년에 출시된 마텔의 ‘바비 러브스 더 오션(Barbie Loves the Ocean)’ 컬렉션은 재활용 소재를 도입한 장난감으로의 업계 흐름을 여실히 보여주고 있습니다.

제약 요인 - 온라인 게임의 인기 상승

스마트폰, 태블릿, 디지털 게임 플랫폼은 물리적 장난감 없이도 아이들에게 오락을 제공함으로써 기존 장난감 제품과의 경쟁을 야기하고 있습니다. 프탈레이트나 납 등 일부 장난감 소재에 사용되는 화학 물질에 대한 우려도 소비자의 선호도에 영향을 미칠 가능성이 있습니다. 또한 제품 개발, 판촉, 제조에 드는 높은 비용도 제조사에게 또 다른 과제가 되고 있습니다.

신종 코로나바이러스 감염증(COVID-19)의 영향

COVID-19 팬데믹은 제조, 소매 업무, 운송, 재고 보충에 차질을 빚게 하여 장난감 업계에 막대한 영향을 미쳤습니다. 보호자들은 오프라인 매장을 방문하는 데 신중해지면서 오프라인 판매에 차질이 생겼습니다. 반면, 집에서 보내는 시간이 늘어나면서 실내 오락 및 교육용 제품에 대한 수요가 증가했습니다. 또한 소비자들이 신체 활동과 건강을 중시하게 되면서 야외용 및 스포츠 관련 장난감에도 큰 관심이 쏠렸습니다.

세분화 분석

제품 유형별: 보호자들이 자녀의 신체 활동과 피트니스에 점점 더 주목하게 되면서, 아웃도어·스포츠 장난감이 주요 부문를 차지했습니다. 또한 교육용 및 두뇌 훈련용 제품에 대한 수요로 인해 게임과 퍼즐도 인기를 끌고 있습니다. 인형은 캐릭터 라이선싱과 인기 엔터테인먼트 프랜차이즈의 혜택을 받고 있으며, 영유아용 제품은 발달 촉진용 및 치아 발육용 장난감에 대한 수요에 힘입어 성장하고 있습니다.

연령대별: 5-12세 부문은 이 연령대 어린이들이 학교 스포츠 및 레크리에이션 활동에 참여하고, 교육용 게임 이용도 증가하고 있으며, 중요한 위치를 차지하고 있습니다. 18세 이상 부문은 수집용 아이템, 야외 레크리에이션, 비디오 게임에 의해 지지를 받고 있습니다.

유통 채널별: 전문점, 브랜드 직영점, 대형 마트 등의 오프라인 매장은 소비자가 직접 상품을 만져보고 확인할 수 있으며, 매력적인 진열의 혜택을 누릴 수 있으며, 중요한 채널로 자리 잡고 있습니다. 온라인 채널은 편의성, 할인, 폭넓은 상품 라인업, 그리고 디지털 쇼핑의 보급이 확대됨에 따라 급속히 성장하고 있습니다.

지역별 동향

제공된 보고서 데이터에 따르면 북미는 1위 자리를 유지하고 있으며, 2025년에는 지역 시장 규모가 437억 6,000만 달러에 달할 것으로 전망됩니다. 여가 활동에 대한 지출이 견고한 점, 선물 문화, 레크리에이션 용품에 대한 수요가 이 지역의 성장을 지원하고 있습니다.

아시아태평양은 제조업의 확대, 정부의 노력, 가처분 소득의 증가, 그리고 예술·공예 제품에 대한 수요 증가에 힘입어 급속한 성장이 예상됩니다.

유럽은 특히 영국과 독일의 확립된 유통 및 수입 인프라에 더해, 스포츠 및 레크리에이션 용품에 대한 견고한 수요에 힘입어 성장하고 있습니다.

라틴아메리카에서는 특히 브라질, 아르헨티나, 페루에서 게임 활동의 증가와 야외 레저 동향이 시장을 지원하고 있습니다.

중동 및 아프리카는 국제적인 장난감 기업의 사업 확대, 개인 소비 증가, 그리고 게임·레크리에이션 제품의 접근성 향상으로 인해 혜택을 보고 있습니다.

최근 업계 동향

2020년 11월, Luki Lab사는 크리스마스 성수기에 맞춰 ‘Gojo Adventure’ 및 ‘Pinxies’ 장난감 시리즈를 출시했습니다. 2020년 9월, Moonbug Entertainment사는 Jazwares사와 제휴하여 디지털 엔터테인먼트 컨텐츠와 실물 장난감을 결합한 ‘CoComelon’을 모티브로 한 어린이용 장난감 시리즈를 개발했습니다.

보고서의 범위

본 장난감 시장 보고서에서는 시장 규모, 시장 가치, 제품 유형, 연령대, 유통 채널, 지역별 실적, 시장 동향, 성장 요인, 제약 요인, 경쟁 환경 및 최근 동향에 대해 다루고 있습니다. 또한 교육용, 인터랙티브, 지속가능, 아웃도어, 라이선스 상품, 기술을 활용한 장난감의 보급 확대를 평가함과 동시에, 주요 시장에서 소비자의 기호 변화에 대해서도 분석하고 있습니다.

속성 상세 정보

목차

제1장 서론

제2장 개요

제3장 시장 역학

제4장 주요 인사이트

제5장 세계의 완구 시장 분석, 인사이트, 예측, 2021-2034년

제6장 북미의 완구 시장 분석, 인사이트, 예측, 2021-2034년

제7장 유럽의 완구 시장 분석, 인사이트, 예측, 2021-2034년

제8장 아시아태평양의 완구 시장 분석, 인사이트, 예측, 2021-2034년

제9장 남미의 완구 시장 분석, 인사이트, 예측, 2021-2034년

제10장 중동 및 아프리카의 완구 시장 분석, 인사이트, 예측, 2021-2034년

제11장 경쟁 매트릭스

제12장 기업 개요

제13장 부록

KSA 26.10.19

Growth Factors of toys Market

The global toys market size was valued at USD 138.37 billion in 2026 and is projected to reach USD 240.61 billion by 2034, registering a CAGR of 7.16% during 2026-2034. North America held the largest market share in 2025, supported by strong consumer spending on entertainment, educational, interactive, licensed, and outdoor toys. Increasing demand for innovative play products, collectibles, construction sets, puzzles, dolls, and electronic games is supporting market expansion.

Market Definition and Scope

Toys include products designed for children's entertainment, education, physical activity, creativity, skill development, and recreational use. The market encompasses outdoor and sports toys, games and puzzles, dolls, infant and preschool products, collectibles, electronic toys, and other categories. Manufacturers are increasingly combining entertainment with education, technology, sustainability, and character-based experiences to attract consumers.

Market Dynamics

Drivers - Rising Social Media Influence and Educational Demand

Toy companies are increasingly using social media, influencers, digital marketing, and entertainment partnerships to strengthen brand awareness. Educational toys such as puzzles, construction sets, coding kits, and interactive robots are also gaining popularity as parents seek ways to support learning outside classrooms. Growing interest in children's physical health and outdoor activities is further encouraging demand for sports and outdoor toys.

Trends - Innovative Packaging and Sustainable Toys

Innovative packaging has become an important trend, particularly packaging designed to create an engaging unboxing experience. Companies are also introducing scented toys, brain-training cubes, educational board games, and interactive products. Sustainability is another emerging trend, with manufacturers increasingly using bamboo, clay, cork, and recycled plastics. Mattel's Barbie Loves the Ocean collection, introduced in 2021, demonstrated the industry's movement toward toys incorporating recycled materials.

Restraints - Rising Popularity of Online Gaming

Smartphones, tablets, and digital gaming platforms provide children with entertainment without requiring physical toys, creating competition for traditional toy products. Concerns regarding chemicals used in some toy materials, including phthalates and lead, can also affect consumer preferences. High product-development, promotional, and manufacturing costs further create challenges for manufacturers.

Impact of COVID-19

The COVID-19 pandemic significantly affected the toys industry by disrupting manufacturing, retail operations, transportation, and inventory replenishment. Parents became more cautious about visiting physical stores, affecting offline sales. At the same time, increased time spent at home encouraged demand for indoor entertainment and educational products. Outdoor and sports toys also experienced strong interest as consumers focused on physical activity and well-being.

Segmentation Analysis

By Product Type: Outdoor and sports toys represented a major segment as parents increasingly focused on children's physical activity and fitness. Games and puzzles are also gaining traction because of demand for educational and mind-training products. Dolls benefit from character licensing and popular entertainment franchises, while infant and preschool products are supported by demand for developmental and teething toys.

By Age Group: The 5-12 years segment holds a significant position because children in this age group participate in school sports and recreational activities and increasingly use educational games. The 18+ segment is supported by collectibles, outdoor recreation, and video gaming.

By Distribution Channel: Offline stores, including specialty retailers, brand stores, and hypermarkets, represent an important channel because consumers can physically examine products and benefit from attractive merchandising. Online channels are expanding rapidly because of convenience, discounts, wider product selection, and increasing digital shopping adoption.

Regional Insights

North America held the leading position, with the regional market reaching USD 43.76 billion in 2025 according to the supplied report data. Strong entertainment spending, gift-giving traditions, and demand for recreational products support regional growth.

Asia Pacific is expected to experience rapid development, supported by manufacturing expansion, government initiatives, rising disposable incomes, and growing demand for art and craft products.

Europe benefits from established distribution and import infrastructure, particularly in the U.K. and Germany, alongside strong demand for sports and recreational products.

Latin America is supported by increasing gaming activity and outdoor leisure trends, particularly in Brazil, Argentina, and Peru.

Middle East & Africa are benefiting from expansion by international toy companies, rising consumer spending, and increasing availability of gaming and recreational products.

Competitive Landscape

The toys market is competitive and fragmented, with companies emphasizing portfolio expansion, product innovation, licensing agreements, entertainment partnerships, and digital marketing. Key companies include LEGO System A/S, Hasbro Inc., Mattel Inc., Ravensburger Holding GmbH & Co. KG, Spin Master, MGA Entertainment Inc., PAI Partners, Nintendo Co. Ltd., Radio Flyer, A.L. Lindsay & Company, Artsana Group, and K'Nex Industries Inc.

In February 2021, Hasbro acquired Entertainment One for USD 3.8 billion, strengthening its entertainment and content portfolio and supporting the integration of toys with television and film properties.

Recent Industry Developments

In November 2020, Luki Lab launched the Gojo Adventure and Pinxies toy lines during the Christmas holiday period. In September 2020, Moonbug Entertainment partnered with Jazwares to develop a CoComelon-inspired children's toy line, combining digital entertainment content with physical play products.

Report Coverage

The toys market report covers market size, market value, product types, age groups, distribution channels, regional performance, market trends, growth factors, restraints, competitive dynamics, and recent industry developments. It evaluates the increasing adoption of educational, interactive, sustainable, outdoor, licensed, and technology-enabled toys and examines changing consumer preferences across major markets.

Conclusion

The global toys market is expanding through increasing consumer spending on educational, interactive, outdoor, sports, licensed, and technologically advanced products. Manufacturers are strengthening their portfolios through innovative packaging, sustainable materials, entertainment partnerships, social media marketing, and character-based products. While online gaming and product-development costs create challenges, the continuing demand for educational play, physical activity, collectibles, and innovative toys is expected to support market growth from USD 138.37 billion in 2026 to USD 240.61 billion by 2034.

ATTRIBUTES DETAILS

Segmentation By Product Type

  • Dolls
  • Outdoor and Sports Toy
  • Building and Construction Set
  • Infant and Preschool Toy
  • Games & Puzzles
  • Others

By Age Group

  • 0-3 Years
  • 3-5 Years
  • 5-12 Years
  • 12-18 Years
  • 18+ Years

By Distribution Channel

  • Online
  • Offline

By Geography

  • North America (By Product Type, Age Group, Distribution Channel, and by Country)
    • U.S. (By Product Type)
    • Canada (By Product Type)
    • Mexico (By Product Type)
  • Europe (By Product Type, Age Group, Distribution Channel, and by Country)
    • Germany (By Product Type)
    • France (By Product Type)
    • Italy (By Product Type)
    • Spain (By Product Type)
    • U.K. (By Product Type)
    • Rest of Europe (By Product Type)
  • Asia Pacific (By Product Type, Age Group, Distribution Channel, and by Country)
    • China (By Product Type)
    • India (By Product Type)
    • Japan (By Product Type)
    • Australia (By Product Type)
    • Rest of Asia Pacific (By Product Type)
  • South America (By Product Type, Age Group, Distribution Channel, and by Country)
    • Brazil (By Product Type)
    • Argentina (By Product Type)
    • Rest of South America (By Product Type)
  • The Middle East and Africa (By Product Type, Age Group, Distribution Channel, and by Country)
    • South Africa (By Product Type)
    • UAE (By Product Type)
    • Rest of Middle East and Africa (By Product Type)

Table of Content

1. Introduction

  • 1.1. Research Scope
  • 1.2. Market Segmentation
  • 1.3. Research Methodology
  • 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Emerging Trends

4. Key Insights

  • 4.1. Overview of the Parent/Related Markets
  • 4.2. Industry SWOT Analysis
  • 4.3. Supply Chain and Regulatory Analysis
  • 4.4. Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
  • 4.5. Qualitative Analysis (in relation to COVID-19)
    • 4.5.1. Impact of COVID-19
    • 4.5.2. Supply Chain Challenges
    • 4.5.3. Potential Opportunities due to COVID-19

5. Global Toys Market Analysis, Insights, and Forecast, 2021-2034

  • 5.1. Key Findings / Summary
  • 5.2. Market Size Estimates and Forecast
    • 5.2.1. By Product Type (Value)
      • 5.2.1.1. Dolls
      • 5.2.1.2. Outdoor and Sport Toys
      • 5.2.1.3. Building and Construction Set
      • 5.2.1.4. Infant and Preschool Toys
      • 5.2.1.5. Games and Puzzles
      • 5.2.1.6. Others
    • 5.2.2. By Age Group (Value)
      • 5.2.2.1. 0-3 Years
      • 5.2.2.2. 3-5 Years
      • 5.2.2.3. 5-12 Years
      • 5.2.2.4. 12-18 Years
      • 5.2.2.5. 18+ Years
    • 5.2.3. By Distribution Channel (Value)
      • 5.2.3.1. Online
      • 5.2.3.2. Offline
    • 5.2.4. By Region (Value)
      • 5.2.4.1. North America
      • 5.2.4.2. Europe
      • 5.2.4.3. Asia Pacific
      • 5.2.4.4. South America
      • 5.2.4.5. Middle East & Africa

6. North America Toys Market Analysis, Insights and Forecast, 2021-2034

  • 6.1. Key Findings / Summary
  • 6.2. Market Size Estimates and Forecast
    • 6.2.1. By Product Type (Value)
      • 6.2.1.1. Dolls
      • 6.2.1.2. Outdoor and Sport Toys
      • 6.2.1.3. Building and Construction Set
      • 6.2.1.4. Infant and Preschool Toys
      • 6.2.1.5. Games and Puzzles
      • 6.2.1.6. Others
    • 6.2.2. By Age Group (Value)
      • 6.2.2.1. 0-3 Years
      • 6.2.2.2. 3-5 Years
      • 6.2.2.3. 5-12 Years
      • 6.2.2.4. 12-18 Years
      • 6.2.2.5. 18+ Years
    • 6.2.3. By Distribution Channel (Value)
      • 6.2.3.1. Online
      • 6.2.3.2. Offline
    • 6.2.4. By Country (Value)
      • 6.2.4.1. U.S
        • 6.2.4.1.1. By Product Type (Value)
          • 6.2.4.1.1.1. Dolls
          • 6.2.4.1.1.2. Outdoor and Sport Toys
          • 6.2.4.1.1.3. Building and Construction Set
          • 6.2.4.1.1.4. Infant and Preschool Toys
          • 6.2.4.1.1.5. Games and Puzzles
          • 6.2.4.1.1.6. Others
      • 6.2.4.2. Canada
        • 6.2.4.2.1. By Product Type (Value)
          • 6.2.4.2.1.1. Dolls
          • 6.2.4.2.1.2. Outdoor and Sport Toys
          • 6.2.4.2.1.3. Building and Construction Set
          • 6.2.4.2.1.4. Infant and Preschool Toys
          • 6.2.4.2.1.5. Games and Puzzles
          • 6.2.4.2.1.6. Others
      • 6.2.4.3. Mexico
        • 6.2.4.3.1. By Product Type (Value)
          • 6.2.4.3.1.1. Dolls
          • 6.2.4.3.1.2. Outdoor and Sport Toys
          • 6.2.4.3.1.3. Building and Construction Set
          • 6.2.4.3.1.4. Infant and Preschool Toys
          • 6.2.4.3.1.5. Games and Puzzles
          • 6.2.4.3.1.6. Others

7. Europe Toys Market Analysis, Insights and Forecast, 2021-2034

  • 7.1. Key Findings / Summary
  • 7.2. Market Size Estimates and Forecast
    • 7.2.1. By Product Type (Value)
      • 7.2.1.1. Dolls
      • 7.2.1.2. Outdoor and Sport Toys
      • 7.2.1.3. Building and Construction Set
      • 7.2.1.4. Infant and Preschool Toys
      • 7.2.1.5. Games and Puzzles
      • 7.2.1.6. Others
    • 7.2.2. By Age Group (Value)
      • 7.2.2.1. 0-3 Years
      • 7.2.2.2. 3-5 Years
      • 7.2.2.3. 5-12 Years
      • 7.2.2.4. 12-18 Years
      • 7.2.2.5. 18+ Years
    • 7.2.3. By Distribution Channel (Value)
      • 7.2.3.1. Online
      • 7.2.3.2. Offline
    • 7.2.4. By Country (Value)
      • 7.2.4.1. U.K.
        • 7.2.4.1.1. By Product Type (Value)
          • 7.2.4.1.1.1. Dolls
          • 7.2.4.1.1.2. Outdoor and Sport Toys
          • 7.2.4.1.1.3. Building and Construction Set
          • 7.2.4.1.1.4. Infant and Preschool Toys
          • 7.2.4.1.1.5. Games and Puzzles
          • 7.2.4.1.1.6. Others
      • 7.2.4.2. Germany
        • 7.2.4.2.1. By Product Type (Value)
          • 7.2.4.2.1.1. Dolls
          • 7.2.4.2.1.2. Outdoor and Sport Toys
          • 7.2.4.2.1.3. Building and Construction Set
          • 7.2.4.2.1.4. Infant and Preschool Toys
          • 7.2.4.2.1.5. Games and Puzzles
          • 7.2.4.2.1.6. Others
      • 7.2.4.3. France
        • 7.2.4.3.1. By Product Type (Value)
          • 7.2.4.3.1.1. Dolls
          • 7.2.4.3.1.2. Outdoor and Sport Toys
          • 7.2.4.3.1.3. Building and Construction Set
          • 7.2.4.3.1.4. Infant and Preschool Toys
          • 7.2.4.3.1.5. Games and Puzzles
          • 7.2.4.3.1.6. Others
      • 7.2.4.4. Italy
        • 7.2.4.4.1. By Product Type (Value)
          • 7.2.4.4.1.1. Dolls
          • 7.2.4.4.1.2. Outdoor and Sport Toys
          • 7.2.4.4.1.3. Building and Construction Set
          • 7.2.4.4.1.4. Infant and Preschool Toys
          • 7.2.4.4.1.5. Games and Puzzles
          • 7.2.4.4.1.6. Others
      • 7.2.4.5. Spain
        • 7.2.4.5.1. By Product Type (Value)
          • 7.2.4.5.1.1. Dolls
          • 7.2.4.5.1.2. Outdoor and Sport Toys
          • 7.2.4.5.1.3. Building and Construction Set
          • 7.2.4.5.1.4. Infant and Preschool Toys
          • 7.2.4.5.1.5. Games and Puzzles
          • 7.2.4.5.1.6. Others
      • 7.2.4.6. Rest of Europe
        • 7.2.4.6.1. By Product Type (Value)
          • 7.2.4.6.1.1. Dolls
          • 7.2.4.6.1.2. Outdoor and Sport Toys
          • 7.2.4.6.1.3. Building and Construction Set
          • 7.2.4.6.1.4. Infant and Preschool Toys
          • 7.2.4.6.1.5. Games and Puzzles
          • 7.2.4.6.1.6. Others

8. Asia-Pacific Toys Market Analysis, Insights and Forecast, 2021-2034

  • 8.1. Key Findings / Summary
  • 8.2. Market Size Estimates and Forecast
    • 8.2.1. By Product Type (Value)
      • 8.2.1.1. Dolls
      • 8.2.1.2. Outdoor and Sport Toys
      • 8.2.1.3. Building and Construction Set
      • 8.2.1.4. Infant and Preschool Toys
      • 8.2.1.5. Games and Puzzles
      • 8.2.1.6. Others
    • 8.2.2. By Age Group (Value)
      • 8.2.2.1. 0-3 Years
      • 8.2.2.2. 3-5 Years
      • 8.2.2.3. 5-12 Years
      • 8.2.2.4. 12-18 Years
      • 8.2.2.5. 18+ Years
    • 8.2.3. By Distribution Channel (Value)
      • 8.2.3.1. Online
      • 8.2.3.2. Offline
    • 8.2.4. By Country (Value)
      • 8.2.4.1. China
        • 8.2.4.1.1. By Product Type (Value)
          • 8.2.4.1.1.1. Dolls
          • 8.2.4.1.1.2. Outdoor and Sport Toys
          • 8.2.4.1.1.3. Building and Construction Set
          • 8.2.4.1.1.4. Infant and Preschool Toys
          • 8.2.4.1.1.5. Games and Puzzles
          • 8.2.4.1.1.6. Others
      • 8.2.4.2. India
        • 8.2.4.2.1. By Product Type (Value)
          • 8.2.4.2.1.1. Dolls
          • 8.2.4.2.1.2. Outdoor and Sport Toys
          • 8.2.4.2.1.3. Building and Construction Set
          • 8.2.4.2.1.4. Infant and Preschool Toys
          • 8.2.4.2.1.5. Games and Puzzles
          • 8.2.4.2.1.6. Others
      • 8.2.4.3. Japan
        • 8.2.4.3.1. By Product Type (Value)
          • 8.2.4.3.1.1. Dolls
          • 8.2.4.3.1.2. Outdoor and Sport Toys
          • 8.2.4.3.1.3. Building and Construction Set
          • 8.2.4.3.1.4. Infant and Preschool Toys
          • 8.2.4.3.1.5. Games and Puzzles
          • 8.2.4.3.1.6. Others
      • 8.2.4.4. Australia
        • 8.2.4.4.1. By Product Type (Value)
          • 8.2.4.4.1.1. Dolls
          • 8.2.4.4.1.2. Outdoor and Sport Toys
          • 8.2.4.4.1.3. Building and Construction Set
          • 8.2.4.4.1.4. Infant and Preschool Toys
          • 8.2.4.4.1.5. Games and Puzzles
          • 8.2.4.4.1.6. Others
      • 8.2.4.5. Rest of Asia-Pacific
        • 8.2.4.5.1. By Product Type (Value)
          • 8.2.4.5.1.1. Dolls
          • 8.2.4.5.1.2. Outdoor and Sport Toys
          • 8.2.4.5.1.3. Building and Construction Set
          • 8.2.4.5.1.4. Infant and Preschool Toys
          • 8.2.4.5.1.5. Games and Puzzles
          • 8.2.4.5.1.6. Others

9. South America Toys Market Analysis, Insights and Forecast, 2021-2034

  • 9.1. Key Findings / Summary
  • 9.2. Market Size Estimates and Forecast
    • 9.2.1. By Product Type (Value)
      • 9.2.1.1. Dolls
      • 9.2.1.2. Outdoor and Sport Toys
      • 9.2.1.3. Building and Construction Set
      • 9.2.1.4. Infant and Preschool Toys
      • 9.2.1.5. Games and Puzzles
      • 9.2.1.6. Others
    • 9.2.2. By Age Group (Value)
      • 9.2.2.1. 0-3 Years
      • 9.2.2.2. 3-5 Years
      • 9.2.2.3. 5-12 Years
      • 9.2.2.4. 12-18 Years
      • 9.2.2.5. 18+ Years
    • 9.2.3. By Distribution Channel (Value)
      • 9.2.3.1. Online
      • 9.2.3.2. Offline
    • 9.2.4. By Country (Value)
      • 9.2.4.1. Brazil
        • 9.2.4.1.1. By Product Type (Value)
          • 9.2.4.1.1.1. Dolls
          • 9.2.4.1.1.2. Outdoor and Sport Toys
          • 9.2.4.1.1.3. Building and Construction Set
          • 9.2.4.1.1.4. Infant and Preschool Toys
          • 9.2.4.1.1.5. Games and Puzzles
          • 9.2.4.1.1.6. Others
      • 9.2.4.2. Argentina
        • 9.2.4.2.1. By Product Type (Value)
          • 9.2.4.2.1.1. Dolls
          • 9.2.4.2.1.2. Outdoor and Sport Toys
          • 9.2.4.2.1.3. Building and Construction Set
          • 9.2.4.2.1.4. Infant and Preschool Toys
          • 9.2.4.2.1.5. Games and Puzzles
          • 9.2.4.2.1.6. Others
      • 9.2.4.3. Rest of South America
        • 9.2.4.3.1. By Product Type (Value)
          • 9.2.4.3.1.1. Dolls
          • 9.2.4.3.1.2. Outdoor and Sport Toys
          • 9.2.4.3.1.3. Building and Construction Set
          • 9.2.4.3.1.4. Infant and Preschool Toys
          • 9.2.4.3.1.5. Games and Puzzles
          • 9.2.4.3.1.6. Others

10. Middle East & Africa Toys Market Analysis, Insights and Forecast, 2021-2034

  • 10.1. Key Findings / Summary
  • 10.2. Market Size Estimates and Forecast
    • 10.2.1. By Product Type (Value)
      • 10.2.1.1. Dolls
      • 10.2.1.2. Outdoor and Sport Toys
      • 10.2.1.3. Building and Construction Set
      • 10.2.1.4. Infant and Preschool Toys
      • 10.2.1.5. Games and Puzzles
      • 10.2.1.6. Others
    • 10.2.2. By Age Group (Value)
      • 10.2.2.1. 0-3 Years
      • 10.2.2.2. 3-5 Years
      • 10.2.2.3. 5-12 Years
      • 10.2.2.4. 12-18 Years
      • 10.2.2.5. 18+ Years
    • 10.2.3. By Distribution Channel (Value)
      • 10.2.3.1. Online
      • 10.2.3.2. Offline
    • 10.2.4. By Country (Value)
      • 10.2.4.1. UAE
        • 10.2.4.1.1. By Product Type (Value)
          • 10.2.4.1.1.1. Dolls
          • 10.2.4.1.1.2. Outdoor and Sport Toys
          • 10.2.4.1.1.3. Building and Construction Set
          • 10.2.4.1.1.4. Infant and Preschool Toys
          • 10.2.4.1.1.5. Games and Puzzles
          • 10.2.4.1.1.6. Others
      • 10.2.4.2. South Africa
        • 10.2.4.2.1. By Product Type (Value)
          • 10.2.4.2.1.1. Dolls
          • 10.2.4.2.1.2. Outdoor and Sport Toys
          • 10.2.4.2.1.3. Building and Construction Set
          • 10.2.4.2.1.4. Infant and Preschool Toys
          • 10.2.4.2.1.5. Games and Puzzles
          • 10.2.4.2.1.6. Others
      • 10.2.4.3. Rest of Middle East & Africa
        • 10.2.4.3.1. By Product Type (Value)
          • 10.2.4.3.1.1. Dolls
          • 10.2.4.3.1.2. Outdoor and Sport Toys
          • 10.2.4.3.1.3. Building and Construction Set
          • 10.2.4.3.1.4. Infant and Preschool Toys
          • 10.2.4.3.1.5. Games and Puzzles
          • 10.2.4.3.1.6. Others

11. Competitive Matrix

  • 11.1. Business Strategies Adopted by Leading Players
  • 11.2. Global Toys Market Revenue Share/Ranking Analysis, By Key Manufacturer

12. Company Profiles

  • 12.1. Lego System A/S
    • 12.1.1. Overview
    • 12.1.2. Description
    • 12.1.3. Product Portfolio
    • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.1.5. Recent Developments
  • 12.2. Hasbro Inc.
    • 12.2.1. Overview
    • 12.2.2. Description
    • 12.2.3. Product Portfolio
    • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.2.5. Recent Developments
  • 12.3. Mattel Inc.
    • 12.3.1. Overview
    • 12.3.2. Description
    • 12.3.3. Product Portfolio
    • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.3.5. Recent Developments
  • 12.4. Ravensburger Holding GmbH & Co. KG
    • 12.4.1. Overview
    • 12.4.2. Description
    • 12.4.3. Product Portfolio
    • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.4.5. Recent Developments
  • 12.5. Spin Master
    • 12.5.1. Overview
    • 12.5.2. Description
    • 12.5.3. Product Portfolio
    • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.5.5. Recent Developments
  • 12.6. MGA Entertainment Inc.
    • 12.6.1. Overview
    • 12.6.2. Description
    • 12.6.3. Product Portfolio
    • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.6.5. Recent Developments
  • 12.7. PAI Partners
    • 12.7.1. Overview
    • 12.7.2. Description
    • 12.7.3. Product Portfolio
    • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.7.5. Recent Developments
  • 12.8. Nintendo Co. Ltd.
    • 12.8.1. Overview
    • 12.8.2. Description
    • 12.8.3. Product Portfolio
    • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.8.5. Recent Developments
  • 12.9. Radio Flyer
    • 12.9.1. Overview
    • 12.9.2. Description
    • 12.9.3. Product Portfolio
    • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.9.5. Recent Developments
  • 12.10. A.L. Lindsay & Company
    • 12.10.1. Overview
    • 12.10.2. Description
    • 12.10.3. Product Portfolio
    • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.10.5. Recent Developments
  • 12.11. Artsana Group
    • 12.11.1. Overview
    • 12.11.2. Description
    • 12.11.3. Product Portfolio
    • 12.11.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.11.5. Recent Developments
  • 12.12. K'Nex Industries Inc.
    • 12.12.1. Overview
    • 12.12.2. Description
    • 12.12.3. Product Portfolio
    • 12.12.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.12.5. Recent Developments

13. Appendix

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