헬스케어 증강현실(AR) 및 가상현실(VR) 시장 : 구성요소, 기기 유형, 용도, 최종 사용자별 - 세계 예측(2025-2030년)

The Healthcare Augmented & Virtual Reality Market was valued at USD 2.99 billion in 2023, expected to reach USD 4.05 billion in 2024, and is projected to grow at a CAGR of 35.34%, to USD 24.93 billion by 2030.

The healthcare augmented and virtual reality (AR/VR) market is defined by the integration of advanced technological visuals and sensory equipment to enhance healthcare services, from medical training to patient care, and virtual surgeries to rehabilitation. The necessity of AR/VR in healthcare stems from its potential to improve patient outcomes, increase procedural transparency, and facilitate remote consultations, especially pertinent given the global shortage of healthcare professionals and increasing demand for telemedicine solutions. Key applications include surgical visualization, pain management, and therapy for conditions such as PTSD and anxiety. In terms of end-use scope, hospitals, specialty clinics, educational institutions, and research organizations are at the forefront. The market growth is propelled by factors like technological advancements, increased demand for innovative therapies, and higher VR device adoption rates. Notably, potential opportunities lie in leveraging AR/VR for personalized medicine and eldercare assistance, capitalizing on the aging population trend. However, market growth is constrained by high equipment costs, data privacy concerns, and a lack of standardized protocols. Moreover, technological barriers, such as the complexity of integrating AR/VR systems with existing IT infrastructure, pose challenges. Key areas for innovation include the development of cost-effective devices, interoperability solutions, and enhanced user interfaces that mimic real-world scenarios more precisely. Investment in research concerning AI-driven VR applications and AR-enhanced surgical tools could also yield significant competitive advantages. The market is dynamic and rapidly evolving, with start-ups and tech giants continually pushing the envelope. Strategic collaborations and partnerships can therefore help companies remain agile, access cutting-edge tech platforms, and effectively address current consumer needs. As this market continues to develop, aligning innovation strategies with regulatory policies will be paramount, ensuring technology adoption does not outpace ethical and security considerations.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Healthcare Augmented & Virtual Reality Market

The Healthcare Augmented & Virtual Reality Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing penetration of connected device in healthcare
  • Rising investment by government and private healthcare AR and VR
  • Growing need to reduce healthcare costs
• Market Restraints
  • Data privacy concern
  • Limited skills among medical practitioners
• Market Opportunities
  • Increasing demand for AR and VR in patient care management, rehabilitation and health management
  • Technological advances in healthcare augmented & virtual reality
• Market Challenges
  • Overcoming social challenges

Porter's Five Forces: A Strategic Tool for Navigating the Healthcare Augmented & Virtual Reality Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Healthcare Augmented & Virtual Reality Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Healthcare Augmented & Virtual Reality Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Healthcare Augmented & Virtual Reality Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Healthcare Augmented & Virtual Reality Market

A detailed market share analysis in the Healthcare Augmented & Virtual Reality Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Healthcare Augmented & Virtual Reality Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Healthcare Augmented & Virtual Reality Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Healthcare Augmented & Virtual Reality Market

A strategic analysis of the Healthcare Augmented & Virtual Reality Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Healthcare Augmented & Virtual Reality Market, highlighting leading vendors and their innovative profiles. These include BioflightVR, CAE Inc., EchoPixel, Inc., EON Reality, Inc., FirstHand Technologies, Inc. by Pear Therapeutics, Inc., Koninklijke Philips N.V, Meta Platforms, Inc., Microsoft Corporation, MindMaze Group, Osso VR, Inc., Samsung Electronics Co., Ltd., Siemens AG, Surgical Theater, Inc., WorldViz Inc., and XRHealth USA Inc..

Market Segmentation & Coverage

This research report categorizes the Healthcare Augmented & Virtual Reality Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Hardware and Software. The Hardware is further studied across Cameras, Controllers & Processors, Displays & Projectors, Position Tracker, and Sensors.
• Based on Device Type, market is studied across Handheld Device and Head-Mounted Display.
• Based on Application, market is studied across Fitness Management, Medical Training & Education, Patient Care Management, Pharmacy Management, and Surgical Processes.
• Based on End-user, market is studied across Academic & Research Institutes, Clinic, Defense Institutions, Diagnostics, Government & Public Sector, Pharmaceutical & Biotechnology Companies, and Surgical Centers.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing penetration of connected device in healthcare
    • 5.1.1.2. Rising investment by government and private healthcare AR and VR
    • 5.1.1.3. Growing need to reduce healthcare costs
  • 5.1.2. Restraints
    • 5.1.2.1. Data privacy concern
    • 5.1.2.2. Limited skills among medical practitioners
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing demand for AR and VR in patient care management, rehabilitation and health management
    • 5.1.3.2. Technological advances in healthcare augmented & virtual reality
  • 5.1.4. Challenges
    • 5.1.4.1. Overcoming social challenges
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Healthcare Augmented & Virtual Reality Market, by Component

• 6.1. Introduction
• 6.2. Hardware
  • 6.2.1. Cameras
  • 6.2.2. Controllers & Processors
  • 6.2.3. Displays & Projectors
  • 6.2.4. Position Tracker
  • 6.2.5. Sensors
• 6.3. Software

7. Healthcare Augmented & Virtual Reality Market, by Device Type

• 7.1. Introduction
• 7.2. Handheld Device
• 7.3. Head-Mounted Display

8. Healthcare Augmented & Virtual Reality Market, by Application

• 8.1. Introduction
• 8.2. Fitness Management
• 8.3. Medical Training & Education
• 8.4. Patient Care Management
• 8.5. Pharmacy Management
• 8.6. Surgical Processes

9. Healthcare Augmented & Virtual Reality Market, by End-user

• 9.1. Introduction
• 9.2. Academic & Research Institutes
• 9.3. Clinic
• 9.4. Defense Institutions
• 9.5. Diagnostics
• 9.6. Government & Public Sector
• 9.7. Pharmaceutical & Biotechnology Companies
• 9.8. Surgical Centers

10. Americas Healthcare Augmented & Virtual Reality Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Healthcare Augmented & Virtual Reality Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Healthcare Augmented & Virtual Reality Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. BioflightVR
• 2. CAE Inc.
• 3. EchoPixel, Inc.
• 4. EON Reality, Inc.
• 5. FirstHand Technologies, Inc. by Pear Therapeutics, Inc.
• 6. Koninklijke Philips N.V
• 7. Meta Platforms, Inc.
• 8. Microsoft Corporation
• 9. MindMaze Group
• 10. Osso VR, Inc.
• 11. Samsung Electronics Co., Ltd.
• 12. Siemens AG
• 13. Surgical Theater, Inc.
• 14. WorldViz Inc.
• 15. XRHealth USA Inc.