스포츠 애널리틱스 시장 : 스포츠별, 구성요소별, 분석 유형별, 배포별, 용도별 - 세계 예측(2025-2030년)

The Sports Analytics Market was valued at USD 2.51 billion in 2023, expected to reach USD 3.00 billion in 2024, and is projected to grow at a CAGR of 20.10%, to USD 9.06 billion by 2030.

Sports analytics is a rapidly growing field involving the collection, interpretation, and application of data related to athletic performance, team strategy, and fan engagement. Its scope spans professional leagues, amateur sports, and e-sports, providing a strategic advantage through evidence-based decision-making. The necessity for sports analytics arises from the competitive nature of sports; teams, organizations, and athletes are continuously seeking to optimize performance, enhance scouting processes, and improve audience engagement. It is applied across various end-use sectors, such as team management, media and broadcasting, and fantasy sports, which utilize data-driven insights to refine strategies and improve outcomes. Key growth drivers include advancements in technology, such as machine learning and artificial intelligence, which allow for more sophisticated data modeling and predictive analytics, and the increasing availability of comprehensive data, facilitated by wearable technology and IoT devices. Market insights highlight significant opportunities in enhancing fan engagement through personalized content delivery and improving player safety through injury predictive analytics. To capitalize on these opportunities, stakeholders should focus on integrating AI for more precise predictive models and develop partnerships with technology providers to create innovative solutions. However, market growth faces challenges, such as data privacy concerns, the high cost of implementing advanced analytics systems, and resistance to change within traditional sports institutions. The most promising areas for research and innovation include developing user-friendly analytical platforms for non-technical users and exploring new data streams, such as biometric data, to provide deeper insights. The sports analytics market is dynamic and rapidly evolving, necessitating a proactive approach to adaptation and growth. By addressing limitations and educating stakeholders about the transformative benefits of analytics, organizations can harness actionable insights that drive competitive advantage and sustainable growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Sports Analytics Market

The Sports Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing preference for real-time monitoring and big data solutions to build sports gaming strategies
  • Rising investments and funding for sports activities with favorable government sports initiatives
  • Exponential need to understand injury predictions and player valuations
• Market Restraints
  • High costs associated with sports analytics solutions and services
• Market Opportunities
  • Ongoing advancements in sports analytics technologies with incorporation of AI, machine learning and big data
  • Adoption of sports analytics solutions at educational and training levels across the globe
• Market Challenges
  • Shortage of trained professionals for software operation

Porter's Five Forces: A Strategic Tool for Navigating the Sports Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Sports Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Sports Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Sports Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Sports Analytics Market

A detailed market share analysis in the Sports Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Sports Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Sports Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Sports Analytics Market

A strategic analysis of the Sports Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Sports Analytics Market, highlighting leading vendors and their innovative profiles. These include Catapult Group International Ltd., Chyronhego Corporation, DataArt Solutions, Inc., Exasol AG, ExlService Holdings, Inc., GlobalStep, LLC, HCL Technologies Limited, International Business Machines Corporation, Kinduct Technologies Inc., Kitman Labs Inc., Orreco Limited, SAS Institute Inc., Sporting Algorithms LLC, Sportlogiq Inc., and TruMedia Networks, Inc..

Market Segmentation & Coverage

This research report categorizes the Sports Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Sport, market is studied across American Football, Basketball, Cricket, Football, and Hockey.
• Based on Component, market is studied across Service and Software.
• Based on Analysis Type, market is studied across Off-Field and On-Field.
• Based on Deployment, market is studied across Cloud and On-Premise.
• Based on Application, market is studied across Broadcast Management, Fan Engagement, Health Assessment, Performance Analytics, Player & Team Valuation, and Video Analysis.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing preference for real-time monitoring and big data solutions to build sports gaming strategies
    • 5.1.1.2. Rising investments and funding for sports activities with favorable government sports initiatives
    • 5.1.1.3. Exponential need to understand injury predictions and player valuations
  • 5.1.2. Restraints
    • 5.1.2.1. High costs associated with sports analytics solutions and services
  • 5.1.3. Opportunities
    • 5.1.3.1. Ongoing advancements in sports analytics technologies with incorporation of AI, machine learning and big data
    • 5.1.3.2. Adoption of sports analytics solutions at educational and training levels across the globe
  • 5.1.4. Challenges
    • 5.1.4.1. Shortage of trained professionals for software operation
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Sports Analytics Market, by Sport

• 6.1. Introduction
• 6.2. American Football
• 6.3. Basketball
• 6.4. Cricket
• 6.5. Football
• 6.6. Hockey

7. Sports Analytics Market, by Component

• 7.1. Introduction
• 7.2. Service
• 7.3. Software

8. Sports Analytics Market, by Analysis Type

• 8.1. Introduction
• 8.2. Off-Field
• 8.3. On-Field

9. Sports Analytics Market, by Deployment

• 9.1. Introduction
• 9.2. Cloud
• 9.3. On-Premise

10. Sports Analytics Market, by Application

• 10.1. Introduction
• 10.2. Broadcast Management
• 10.3. Fan Engagement
• 10.4. Health Assessment
• 10.5. Performance Analytics
• 10.6. Player & Team Valuation
• 10.7. Video Analysis

11. Americas Sports Analytics Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Sports Analytics Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Sports Analytics Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Catapult Group International Ltd.
• 2. Chyronhego Corporation
• 3. DataArt Solutions, Inc.
• 4. Exasol AG
• 5. ExlService Holdings, Inc.
• 6. GlobalStep, LLC
• 7. HCL Technologies Limited
• 8. International Business Machines Corporation
• 9. Kinduct Technologies Inc.
• 10. Kitman Labs Inc.
• 11. Orreco Limited
• 12. SAS Institute Inc.
• 13. Sporting Algorithms LLC
• 14. Sportlogiq Inc.
• 15. TruMedia Networks, Inc.