말레이시아의 자동차 윤활유 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the Malaysia automotive lubricants market size is expected to grow from 299.67 million liters in 2025 to 304.49 million liters in 2026 and is forecast to reach 329.78 million liters by 2031 at 1.61% CAGR over 2026-2031.

This report is Segmented by Product Type (Automotive Engine Oil, Manual Transmission Fluids, Automatic Transmission Fluids, Brake Fluids, Automotive Greases, and Other Product Types) and Vehicle Type (Passenger Vehicles, Commercial Vehicles, and Two-Wheelers). The Market Forecasts are Provided in Terms of Volume (liters).

Malaysia Automotive Lubricants Market Trends and Insights

Rising vehicle-parc growth and high motorization

Vehicle registrations reached 202,245 units between January and March 2024, up 5% year-over-year, reinforcing a robust link between parc size and lubricant consumption. Newer cars enter the maintenance cycle requiring premium synthetic oils, while aging vehicles increase replacement demand. Secondary urban centers, such as Johor Bahru and Penang, witness an increasing density, opening up white space for organized service formats that push certified products. Domestic assembly volumes-210,431 units in the same period-further support OEM factory-fill as well as aftermarket sales. As average vehicle age rises, adherence to scheduled maintenance becomes more critical, driving sustained lubricant turnover.

Acceleration of quick-lube chains and OEM service centers

PETRONAS AutoExpert has announced 100 outlets nationwide, using standardized servicing to assure lubricant quality and strengthen brand loyalty. Partnerships with digital retailers enable rapid market roll-out and access to established customer pools. OEM initiatives such as Sime Darby Motors' Drivecare highlight automakers' intent to own the maintenance journey and capture high-margin fluid sales. Chain formats utilize centralized procurement and technician training to outperform independent workshops in terms of price-to-service value. The trend supports premiumization because warranty compliance favors exact-spec lubricants over generic mineral grades.

Rising HEV/BEV penetration compressing engine-oil volumes

Electric and hybrid vehicles accounted for roughly 2-3% of 2024 sales, but policy targets of 15% by 2030 will reduce internal-combustion lubricant demand. Federal allocations totaling MYR 2.4 billion back charging corridors and local assembly incentives. Suppliers respond by introducing EV thermal-management fluids, as seen in UMW Grantt's brake fluid and coolant line released in July 2024. Although these new products carry a higher unit value, they cannot fully offset the displacement of high-volume engine oil. Fleet electrification, especially in last-mile logistics, adds downward pressure because high mileage amplifies the lost demand.

Other drivers and restraints analyzed in the detailed report include:

1. Shift to low-viscosity synthetics after diesel subsidy reform
2. Mandatory engine-oil certification order curbing counterfeits
3. Cost-driven drain-interval stretching after fuel-subsidy cuts

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Engine oil retained a 55.26% share of the Malaysian automotive lubricants market in 2025, as internal-combustion engines still dominate the national vehicle parc. Certification rules effective in 2025 raise barriers for parallel imports, helping established suppliers defend volumes. Nevertheless, growth tapers as the category matures, prompting producers to shift toward value-added synthetics. Automatic-transmission fluids, in contrast, are expected to expand at a 1.82% CAGR as multi-speed gearboxes become more prevalent across both passenger sedans and pickups. Local Group II refines from Pentas Flora, trimming costs and closing the feedstock loop, enabling competitively priced premium ATF formulations.

Domestic blenders utilize Formula 1 transfer technology to produce shear-stable synthetics, suitable for stop-and-go urban duty cycles. Manual-transmission and brake fluids hold steady replacement demand but lack volume lift because manual transmissions are in secular decline. Specialty segments-power steering fluids, greases, and hydraulic oils-grow from a smaller base, driven by vehicle electrification that requires dedicated coolant and dielectric fluids. Over the forecast period, premiumization lifts average selling price faster than liters, so product-mix upgrades become the principal driver of revenue.

Complete Report Scope:

• By Product Type
  • Automotive Engine Oil
    • 0W-XX
    • 5W-XX
    • 10W-XX
    • 15W-XX
    • Monogrades
    • Other Grades
  • Manual Transmission Fluids (MTF)
  • Automatic Transmission Fluids (ATF)
  • Brake Fluids
  • Automotive Greases
  • Other Product Types (Power Steering Fluid etc.)
• By Vehicle Type
  • Passenger Vehicles
  • Commercial Vehicles
  • Two-Wheelers

List of Companies Covered in this Report:

1. Add Oil. (M) SDN BHD
2. Advance Lube Enterprise Sdn Bhd
3. AMSOIL INC.
4. BP p.l.c.
5. Chevron Corporation
6. ENEOS Corporation
7. ENOC Company
8. Exxon Mobil Corporation
9. Feoso Oil (Malaysia) Sdn.Bhd.
10. FUCHS
11. Idemitsu Kosan Co Ltd
12. LIQUI MOLY
13. Motul
14. PENTAS FLORA
15. Petromin Corporation
16. Petron
17. PETRONAS Lubricants International
18. PTT LUBRICANTS
19. Saudi Arabian Oil Co.
20. Shell plc
21. TotalEnergies

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising vehicle-parc growth and high motorisation
  • 4.2.2 Acceleration of quick-lube chains and OEM service centres
  • 4.2.3 Shift to low-viscosity synthetics post-diesel subsidy reform
  • 4.2.4 Mandatory Engine-Oil Certification Order curbing counterfeits
  • 4.2.5 Palm-oil bio-lubricant R&D bolstering domestic feedstock
• 4.3 Market Restraints
  • 4.3.1 Rising HEV/BEV penetration compressing engine-oil volumes
  • 4.3.2 Cost-driven drain-interval stretching after fuel-subsidy cuts
  • 4.3.3 Grey-/illicit oils undercutting branded players
• 4.4 Value Chain and Distribution Channel Analysis
• 4.5 Porter's Five Forces
  • 4.5.1 Threat of New Entrants
  • 4.5.2 Bargaining Power of Suppliers
  • 4.5.3 Bargaining Power of Buyers
  • 4.5.4 Threat of Substitutes
  • 4.5.5 Industry Rivalry
• 4.6 Regulatory Framework
• 4.7 Automotive Industry Trends

5 Market Size and Growth Forecasts (Volume)

• 5.1 By Product Type
  • 5.1.1 Automotive Engine Oil
    • 5.1.1.1 0W-XX
    • 5.1.1.2 5W-XX
    • 5.1.1.3 10W-XX
    • 5.1.1.4 15W-XX
    • 5.1.1.5 Monogrades
    • 5.1.1.6 Other Grades
  • 5.1.2 Manual Transmission Fluids (MTF)
  • 5.1.3 Automatic Transmission Fluids (ATF)
  • 5.1.4 Brake Fluids
  • 5.1.5 Automotive Greases
  • 5.1.6 Other Product Types (Power Steering Fluid etc.)
• 5.2 By Vehicle Type
  • 5.2.1 Passenger Vehicles
  • 5.2.2 Commercial Vehicles
  • 5.2.3 Two-Wheelers

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share (%)**/Ranking Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Production Capacity, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Add Oil. (M) SDN BHD
  • 6.4.2 Advance Lube Enterprise Sdn Bhd
  • 6.4.3 AMSOIL INC.
  • 6.4.4 BP p.l.c.
  • 6.4.5 Chevron Corporation
  • 6.4.6 ENEOS Corporation
  • 6.4.7 ENOC Company
  • 6.4.8 Exxon Mobil Corporation
  • 6.4.9 Feoso Oil (Malaysia) Sdn.Bhd.
  • 6.4.10 FUCHS
  • 6.4.11 Idemitsu Kosan Co Ltd
  • 6.4.12 LIQUI MOLY
  • 6.4.13 Motul
  • 6.4.14 PENTAS FLORA
  • 6.4.15 Petromin Corporation
  • 6.4.16 Petron
  • 6.4.17 PETRONAS Lubricants International
  • 6.4.18 PTT LUBRICANTS
  • 6.4.19 Saudi Arabian Oil Co.
  • 6.4.20 Shell plc
  • 6.4.21 TotalEnergies

7 Market Opportunities and Future Outlook

• 7.1 White-space and Unmet-need Assessment

8 Key Strategic Questions for CEOs