시장 점유율 및 예측 : 고객 데이터 플랫폼(CDP), 2023-2028년, 미국(2개 보고서 번들)

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

Customer Data Platforms (CDPs) are anticipated to grow at a below-average CAGR in the United States through 2028, as indicated by QKS Group.

North America, led by the USA, continues to dominate the global CDP market in terms of size. With the USA alone expected to hit $6,862.64 million by 2028 and a CAGR of 19.92%, North America's leadership stems from its advanced digital ecosystem, early adoption of cutting-edge technologies, and stringent data privacy regulations.

This slower growth can be attributed to several factors, including saturation in some industries, evolving data privacy regulations, and challenges in integrating disparate data sources effectively. Despite these hurdles, CDPs continue to play a crucial role in enhancing customer experiences and enabling personalized marketing efforts. Companies are increasingly focusing on leveraging CDPs to consolidate customer data from various touchpoints, improve targeting accuracy, and drive marketing efficiencies. While the growth rate may be moderate compared to other regions, the demand for CDPs in the U.S. remains steady, driven by the ongoing digital transformation initiatives across sectors like retail, financial services, and healthcare.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.

Market Forecast Description:

USA Customer Data Platform (CDP) market expected to hit $6,862.64 million by 2028 and a CAGR of 19.92%.

The future of the Customer Data Platform (CDP) market in the United States is poised for evolution amidst growing demands for enhanced data privacy regulations and the increasing need for personalized customer experiences. As businesses strive to navigate complex data ecosystems and harness actionable insights from customer interactions, CDPs are expected to adapt by integrating advanced analytics, artificial intelligence, and machine learning capabilities. These innovations aim to empower organizations in orchestrating more targeted marketing campaigns, improving customer retention rates, and achieving operational efficiencies. Furthermore, collaborations between CDP vendors and industry leaders are anticipated to drive innovation forward, facilitating the adoption of next-generation data management solutions tailored to meet evolving market dynamics.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."

Market Share Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• USA Market Share
• USA Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• USA Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• USA Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• USA Market Forecast
• USA Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• USA Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• USA Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies