시장 점유율 및 예측 : 고객 데이터 플랫폼(CDP), 2023-2028년, 중국(2개 보고서 번들)

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

China is projected to experience an above-average CAGR in the Customer Data Platform (CDP) market by 2028, according to QKS Group. This significant growth is driven by the rapid expansion of the digital economy, a burgeoning e-commerce sector, and increasing investments in digital transformation initiatives. Chinese businesses are increasingly adopting CDPs to consolidate customer data from various touchpoints, enhance the effectiveness of their marketing campaigns, and deliver highly personalized customer experiences. Additionally, the implementation of data privacy regulations, such as the Personal Information Protection Law (PIPL), is encouraging organizations to invest in secure and compliant CDP solutions that ensure data protection and governance. As the Chinese market continues to evolve and innovate, the demand for robust CDP platforms is expected to surge, enabling businesses to gain competitive advantage and drive customer loyalty in a dynamic and fast-paced environment.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.

Market Forecast Description:

QKS Group reveals that Customer Data Platform Market is Projected to Register a CAGR of above average by 2028 in China.

The Customer Data Platform market in China is poised for transformative growth and technological advancements. CDP vendors are expected to focus on enhancing their platforms with AI-driven analytics, machine learning capabilities, and real-time personalization features to meet the sophisticated demands of Chinese businesses. There will be a growing emphasis on the seamless integration of CDPs with other marketing technologies, such as CRM systems, marketing automation tools, and e-commerce platforms, enabling a comprehensive view of customer interactions and improving the effectiveness of marketing strategies. Collaborations between CDP providers and local technology partners will be crucial in addressing the unique needs and regulatory requirements of the Chinese market. As organizations in China continue to prioritize digital innovation and customer-centric strategies, CDPs will play an essential role in supporting their goals of operational efficiency, customer engagement, and sustainable growth in an increasingly competitive marketplace.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."

Market Share Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• China Market Share
• China Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• China Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• China Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• China Market Forecast
• China Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• China Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• China Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies