시장 점유율 및 예측 : 고객 데이터 플랫폼(CDP), 2023-2028년, 중동 및 아프리카(2개 보고서 번들)

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

The Middle East & Africa (MEA) region is expected to witness an above-average CAGR in the Customer Data Platform (CDP) market by 2028, according to QKS Group. This growth is driven by increasing digital transformation initiatives across industries such as telecommunications, retail, and banking, coupled with a rising focus on enhancing customer engagement through personalized marketing strategies. MEA businesses are leveraging CDPs to unify fragmented customer data silos, improve targeting accuracy, and deliver seamless omnichannel experiences. Moreover, regulatory frameworks like GDPR-inspired data protection laws in some MEA countries are encouraging organizations to invest in compliant CDP solutions that ensure data security and privacy. As MEA economies diversify and prioritize digital innovation, the demand for robust CDP platforms is expected to grow significantly, enabling organizations to gain competitive advantage and foster customer loyalty in a dynamic market environment.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.

Market Forecast Description:

QKS Group reveals that Customer Data Platform Market is Projected to Register a CAGR of above average by 2028 in Middle East & Africa.

The Customer Data Platform market in the Middle East & Africa is poised for substantial growth and transformation. CDP vendors are anticipated to innovate with AI-driven analytics and machine learning capabilities, enabling MEA businesses to derive actionable insights and predictive analytics from their customer data. The integration of CDPs with existing CRM systems, marketing automation tools, and e-commerce platforms will facilitate enhanced customer segmentation and personalized marketing campaigns tailored to diverse regional markets. Collaborations between CDP providers and local technology partners will play a crucial role in addressing regional nuances and cultural preferences, driving adoption and scalability of CDP solutions across MEA industries. As organizations in the region prioritize customer-centric strategies and digital maturity, CDPs will emerge as essential tools for achieving operational efficiency, customer retention, and sustainable growth.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."

Market Share Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Middle East & Africa Market Share
• Middle East & Africa Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Middle East & Africa Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Middle East & Africa Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• Middle East & Africa Market Forecast
• Middle East & Africa Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Middle East & Africa Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• Middle East & Africa Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies