시장 점유율 및 예측 : 고객 데이터 플랫폼(CDP), 2023-2028년, 라틴아메리카(2개 보고서 번들)

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

Latin America is set to witness an above-average CAGR in the Customer Data Platform (CDP) market by 2028, according to QKS Group. This growth trajectory is underpinned by increasing digital transformation initiatives across the region, coupled with a burgeoning e-commerce sector and rising adoption of cloud-based solutions. Organizations in Latin America are increasingly leveraging CDPs to unify fragmented customer data silos, enhance marketing campaign effectiveness, and deliver personalized customer experiences. As businesses recognize the strategic importance of data-driven decision-making, the demand for robust CDP solutions is expected to surge. Furthermore, regulatory developments around data privacy, such as Brazil's LGPD, are driving organizations to invest in compliant CDP platforms that ensure data protection and consumer trust.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.

Market Forecast Description:

QKS Group reveals that Customer Data Platform Market is Projected to Register a CAGR of above average by 2028 in Latin America.

The future of the Customer Data Platform (CDP) market in Latin America looks promising with a focus on leveraging advanced technologies to drive business growth and innovation. As companies in the region embrace cloud-based CDP solutions and invest in data analytics capabilities, the emphasis on achieving comprehensive customer insights and operational efficiency will intensify. Additionally, collaborations between CDP providers and local enterprises are expected to foster the development of tailored solutions that address unique market challenges and regulatory requirements. By integrating predictive analytics and machine learning algorithms, Latin American businesses aim to enhance customer engagement strategies, optimize marketing efforts, and capitalize on emerging opportunities in an increasingly digital-centric economy.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."

Market Share Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Latin America Market Share
• Latin America Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Latin America Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Latin America Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• LATIN AMERICA Market Forecast
• LATIN AMERICA Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• LATIN AMERICA Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• LATIN AMERICA Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies