시장 점유율 및 예측 : 고객 데이터 플랫폼(CDP), 2023-2028년, 일본(2개 보고서 번들)

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

Japan Customer Data Platform (CDP) market is projected to witness an above-average CAGR through 2028, according to QKS Group. This growth is driven by a strong emphasis on data-driven marketing strategies, increasing adoption of cloud-based technologies, and regulatory reforms promoting data privacy and protection. Japanese businesses are leveraging CDPs to unify customer data across multiple touchpoints, enhance marketing campaign effectiveness, and deliver personalized experiences that resonate with consumers. With the implementation of regulations like Japan's Act on the Protection of Personal Information (APPI), there's a heightened focus on data security and compliant handling of customer information, driving demand for CDP solutions that ensure transparency and consent management. As Japanese enterprises continue to prioritize digital transformation initiatives, the adoption of CDPs is expected to accelerate, enabling organizations to stay competitive in a rapidly evolving market landscape.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.

Market Forecast Description:

QKS Group reveals that Customer Data Platform Market is Projected to Register a CAGR of above average by 2028 in Japan.

The Customer Data Platform market in Japan is poised for continued innovation and expansion. CDP vendors are anticipated to enhance platform capabilities with advanced analytics, AI-driven insights, and real-time decision-making capabilities to meet the sophisticated needs of Japanese businesses. There will be an increased integration of CDPs with CRM systems, marketing automation tools, and digital advertising platforms, enabling seamless orchestration of omnichannel marketing campaigns and personalized customer journeys. Collaborations between CDP providers and local technology partners will play a pivotal role in driving adoption and customization of solutions tailored to the unique requirements of Japanese enterprises. As organizations in Japan strive to deliver superior customer experiences and comply with stringent data regulations, CDPs will play an integral role in supporting their digital transformation strategies and achieving sustainable growth in the competitive marketplace.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."

Market Share Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Japan Market Share
• Japan Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Japan Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Japan Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• Japan Market Forecast
• Japan Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Japan Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• Japan Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies