시장 점유율 및 예측 : 고객 데이터 플랫폼(CDP), 2023-2028년, 중유럽 및 동유럽(2개 보고서 번들)

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

Central & Eastern Europe is expected to see an above-average CAGR in the Customer Data Platform (CDP) market by 2028, according to QKS Group. This growth is driven by increasing digitalization efforts across industries, adoption of cloud-based solutions, and a focus on enhancing customer engagement through personalized marketing strategies. Organizations in the region are recognizing the importance of CDPs in unifying customer data from various touchpoints to gain actionable insights and improve operational efficiencies. Moreover, regulatory developments such as GDPR in the EU are pushing businesses towards compliant CDP solutions that prioritize data protection and privacy. As Central & Eastern European companies continue to invest in technology-driven initiatives, the demand for robust CDP platforms is expected to escalate, supporting their goals of customer-centricity and competitive differentiation.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.

Market Forecast Description:

QKS Group reveals that Customer Data Platform Market is Projected to Register a CAGR of above average by 2028 in Central & Eastern Europe.

The Customer Data Platform market in Central and Eastern Europe is poised for dynamic growth and evolution. Advances in artificial intelligence and machine learning will enable CDPs to offer more sophisticated analytics capabilities, empowering businesses to deliver personalized customer experiences at scale. There will be an increased integration of CDPs with CRM systems, marketing automation tools, and other digital marketing technologies, fostering a comprehensive view of customer interactions and improving campaign effectiveness. Furthermore, partnerships between CDP providers and local technology integrators will play a crucial role in driving adoption and customizing solutions to meet regional requirements. As businesses in Central & Eastern Europe embrace digital transformation as a strategic imperative, CDPs will emerge as indispensable tools for achieving marketing agility, customer loyalty, and sustainable growth.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."

Market Share Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Central & Eastern Europe Market Share
• Central & Eastern Europe Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Central & Eastern Europe Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Central & Eastern Europe Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• Central and Eastern Europe Market Forecast
• Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Central and Eastern Europe Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies