OTT 컨텐츠 시장 : 매출 모델별, 스트리밍 플랫폼별, 지역별

Global Ott Content Market is estimated to be valued at USD 292.15 Bn in 2025 and is expected to reach USD 796.72 Bn by 2032, growing at a compound annual growth rate (CAGR) of 15.4% from 2025 to 2032.

Figure. Ott Content Market Share (%), By Region 2025

Global OTT content market growth is driven by increasing proliferation of smart devices and high-speed internet connectivity. OTT or over-the-top content refers to the delivery of film and television content via the internet without requiring users to subscribe to traditional cable or satellite pay TV services. With rising smartphone and internet penetration worldwide, consumers, particularly young people, are increasingly adopting OTT media streaming services to watch their favorite movies and TV shows on demand from any location via their smart devices. The flexibility and convenience offered by OTT platforms has disrupted the traditional pay TV model.

Market Dynamics:

Global OTT content market growth is primarily driven by rising adoption of streaming media services among consumers, affordable internet connectivity and advancement of network infrastructure. Increasing preference for on-demand media consumption and proliferating media libraries across streaming apps can drive the market growth. However, inadequate cloud connectivity in underdeveloped regions and concerns around digital piracy can hamper the market growth. Proliferation of low-cost smartphones with improved connectivity can offer a significant opportunity for market growth in emerging countries. Market players are focusing on strategic partnerships and expanding regional presence by providing localized content in local languages.

Key features of the study:

• This report provides in-depth analysis of the global OTT content market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global OTT content market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include Amazon.com, Inc., Apple Inc., AT&T Inc., BBC Studios, CANAL+ Group, Comcast Corporation, Eros International Plc, Hulu LLC, iQIYI, Inc., MEGOGO, Netflix Japan Inc., Netflix, Inc., Rakuten Group, Inc., Sony Pictures Entertainment Inc., Star India Private Limited, Tencent Holdings Limited, The Walt Disney Company, Warner Bros. Discovery, Youku Tudou Inc., YouTube LLC.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• Global OTT content market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global OTT content market.

Detailed Segmentation:

• By Revenue Model
  • Subscription Based
  • Advertising Based
  • Transaction Based
• By Streaming Platform
  • Desktop and Laptop
  • Gaming Consoles
  • OTT Streaming Devices
  • Smartphones and Tablets
  • Smart TVs
  • Others
• By Regional
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East
  • Africa
• Key Players Insights
  • Amazon.com, Inc.
  • Apple Inc.
  • AT&T Inc.
  • BBC Studios
  • CANAL+ Group
  • Comcast Corporation
  • Eros International Plc
  • Hulu LLC
  • iQIYI, Inc.
  • MEGOGO
  • Netflix Japan Inc.
  • Netflix, Inc.
  • Rakuten Group, Inc.
  • Sony Pictures Entertainment Inc.
  • Star India Private Limited
  • Tencent Holdings Limited
  • The Walt Disney Company
  • Warner Bros. Discovery
  • Youku Tudou Inc.
  • YouTube LLC

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Revenue Model
  • Market Snippet, By Streaming Platform
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • Market Opportunities
• Regulatory Scenario
• Industry Trend
• Merger and Acquisitions
• New System Launch/Approvals
• Impact of COVID-19 Pandemic

4. Global OTT Content Market, By Revenue Model, 2020-2032, (US$ Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
  • Segment Trends
• Subscription Based
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Billion)
• Advertising Based
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Billion)
• Transaction Based
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Billion)

5. Global OTT Content Market, By Streaming Platform, 2020-2032, (US$ Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
  • Segment Trends
• Desktop and Laptop
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Billion)
• Gaming Consoles
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Billion)
• OTT Streaming Devices
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Billion)
• Smartphones and Tablets
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Billion)
• Smart TVs
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Billion)
• Others
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Billion)

6. Global OTT Content Market, By Region, 2020-2032, (US$ Billion)

• Introduction
  • Market Share Analysis, By Region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
• North America
  • Regional Trends
  • Market Size and Forecast, By Revenue Model, 2020-2032, (US$ Billion)
  • Market Size and Forecast, By Streaming Platform, 2020-2032, (US$ Billion)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Billion)
    • U.S.
    • Canada
• Europe
  • Regional Trends
  • Market Size and Forecast, By Revenue Model, 2020-2032, (US$ Billion)
  • Market Size and Forecast, By Streaming Platform, 2020-2032, (US$ Billion)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Billion)
    • U.K.
    • Germany
    • France
    • Russia
    • Rest of Europe
• Asia Pacific
  • Regional Trends
  • Market Size and Forecast, By Revenue Model, 2020-2032, (US$ Billion)
  • Market Size and Forecast, By Streaming Platform, 2020-2032, (US$ Billion)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Billion)
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
• Latin America
  • Regional Trends
  • Market Size and Forecast, By Revenue Model, 2020-2032, (US$ Billion)
  • Market Size and Forecast, By Streaming Platform, 2020-2032, (US$ Billion)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Billion)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East & Africa
  • Regional Trends
  • Market Size and Forecast, By Revenue Model, 2020-2032, (US$ Billion)
  • Market Size and Forecast, By Streaming Platform, 2020-2032, (US$ Billion)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Billion)
    • South Africa
    • GCC Countries
    • Rest of the Middle East & Africa

7. Competitive Landscape

• Company Profiles
  • Amazon.com, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Apple Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • AT&T Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • BBC Studios
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • CANAL+ Group
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Comcast Corporation
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Eros International Plc
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Hulu LLC
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • iQIYI, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • MEGOGO
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Netflix Japan Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Netflix, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Rakuten Group, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Sony Pictures Entertainment Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Star India Private Limited
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Tencent Holdings Limited
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • The Walt Disney Company
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Warner Bros. Discovery
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Youku Tudou Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • YouTube LLC
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates

8. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

9. Section

• References
• Research Methodology
• About us and Sales Contact