베트남의 반려동물 케어 시장

Vietnam's pet care retail sales will experience strong growth in 2026, supported by rising household disposable incomes and shifting consumer perceptions of pets as family members. This has spurred a marked preference for premium, health-focused products and innovative offerings such as multifunctional treats and smart health technologies, creating a competitive landscape where established players like Perfect Companion Vietnam Co Ltd and Mars Inc consolidate leadership amid increasing fragmenta...

Euromonitor International's Pet Care in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

2026 Developments

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Pet Care

Industry Performance

Rising Incomes and Pet Humanisation Fuel Strong Growth in Premium Pet Care

Cat Food Leads in Value and Growth through Consumer Investment

Brands Shape Wellness Trend through Innovation and Trust

CHART 2 Ciao's Liquid Treat Transforms Pet Health Through Edible Wellness.

CHART 3 Value Sales 2021-2031

CHART 4 Volume Sales 2021-2031

CHART 5 Value Sales by Category 2026

CHART 6 Pet Populations 2021-2026

What's Next?

Local Disruptors to Transform Pet Food with Premium Fresh Offerings

CHART 7 Analyst Insight for Pet Care

Health Multifunctionality and Ai Innovation to Reshape Pet Care Offerings

Rising Incomes and Evolving Lifestyles to Drive Premiumisation and Expansion

CHART 8 Forecast Value Sales 2021-2031

CHART 9 Forecast Value Sales by Category 2026-2031

Competitive Landscape

Perfect Companion Vietnam Co Ltd Strengthens Lead Amid Rising Competition

CHART 10 Company Shares 2025

CHART 11 Brand Shares 2025

Channels

Pet Shops and Superstores Reshape Retail Landscape with Accessibility and Variety

Shopee and Tiktok Shop Fuel E-Commerce Growth through Social Commerce and Livestreaming

CHART 12 Retail Channels 2021-2026

Products

Natural Core Drives Health and Wellness with Certified Organic Formulas

CHART 13 Natural Core Emerges as a Prominent Example of the Pet Health and Wellness Trend

Ciao Innovates Multifunctional Treats, Merging Health Benefits with Enjoyment

Royal Canin Capitalises on Premiumisation with Tailored Nutrition and Wide Access

CHART 14 Royal Canin Emerges as Leader in Premiumisation Movement

Economic Context

CHART 15 Economic Context for Pet Care

CHART 16 Real Gdp Growth 2021-2031

CHART 17 Inflation 2021-2031

Consumer Context

CHART 18 Consumer Context for Pet Care

CHART 19 Population 2021-2031

CHART 20 Consumer Expenditure 2021-2031

CHART 21 Population by Generation 2026

Country Reports Disclaimer

DOG FOOD IN VIETNAM

• Key Data Insights
• 2026 Developments
• Dog Food Summary
• Key Industry Trends
• CHART 22 Key Industry Trends for Dog Food
• Industry Performance
• Urban Pet Parents Embrace Premium Health Nutrition Driving Growth
• Dry Dog Food Leads Value as Treats Gain Rapid Traction among Owners
• Health-Focused Premiumisation Drives Product Innovation and Retail Evolution
• CHART 23 Royal Canin Exemplifies Specialised Approach to Pet Health
• CHART 24 Value Sales 2021-2031
• CHART 25 Volume Sales 2021-2031
• CHART 26 Value Sales by Category 2026
• What's Next?
• Urban Pet Parents to Drive Premium and Affordable Premium Growth in Dog Food
• CHART 27 Analyst Insight for Dog Food
• Dry Dog Food to Maintains Dominance While Wet Dog Food Leads Growth
• Innovative Health Claims and Personalised Nutrition to Reshape Dog Food Business
• CHART 28 Forecast Value Sales 2021-2031
• CHART 29 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Top Manufacturers Maintain Lead Amid Slight Concentration Shift
• CHART 30 Company Shares 2025
• CHART 31 Brand Shares 2025
• Channels
• Pet Shops and Superstores Lead with Convenience and Variety for Owners
• E-Commerce Growth Driven by Interactive Shopping and Promotional Events
• CHART 32 Retail Channels 2021-2026
• Products
• Urban Pet Parents Drive Premium Health Focus and Retail Evolution
• CHART 33 Royal Canin Offers Tailored Nutrition For Poodles
• Royal Canin and Anf Exemplify Breed-Specific and Organic Innovation
• Pet Mart and E-Commerce Platforms Reshape Retail and Consumer Engagement
• CHART 34 All-In-One Retail Trend Gains Traction
• Economic Context
• CHART 35 Economic Context for Dog Food
• CHART 36 Real Gdp Growth 2021-2031
• CHART 37 Inflation 2021-2031
• Consumer Context
• CHART 38 Consumer Context for Dog Food
• CHART 39 Population 2021-2031
• CHART 40 Consumer Expenditure 2021-2031
• CHART 41 Population by Generation 2026
• Country Reports Disclaimer

CAT FOOD IN VIETNAM

• Key Data Insights
• 2026 Developments
• Cat Food Summary
• Key Industry Trends
• CHART 42 Key Industry Trends for Cat Food
• Industry Performance
• Strong Growth Driven by Premium and Multifunctional Products
• Dry Cat Food Dominates, with Cat Treats and Mixers Showing Dynamic Growth
• CHART 43 Ciao Transforms Cat Health Through Edible Wellness
• Companies Leverage Premiumisation Trend to Capture a Wider Audience
• CHART 44 Value Sales 2021-2031
• CHART 45 Volume Sales 2021-2031
• CHART 46 Value Sales by Category 2026
• What's Next?
• Cat Food to Continue Growth as Consumers Prioritise Nutrition
• Multifunctional Treats and Ai-Enabled Health Monitoring to Reshape Pet Care
• CHART 47 Analyst Insight for Cat Food
• Direct-To-Consumer Models and Health Focus to Drive Competitive Advantage
• CHART 48 Forecast Value Sales 2021-2031
• CHART 49 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Top Companies Consolidate Lead through Strategic Brand Diversification and Distribution
• CHART 50 Company Shares 2025
• CHART 51 Brand Shares 2025
• Channels
• Pet Shops and Superstores Lead through Access and Variety
• E-Commerce Platforms Captivate Consumers through Social Commerce and Promotions
• CHART 52 Retail Channels 2021-2026
• Products
• Natural Core and Ciao Drive Premium and Multifunctional Innovation
• CHART 53 Natural Core Captures Affordable Premium Segment
• Mars Petcare Leverages Shopee to Expand Digital Engagement and Sales
• CHART 54 Mars Petcare Leverages Shopee to Reach Consumers
• Economic Context
• CHART 55 Economic Context for Cat Food
• CHART 56 Real Gdp Growth 2021-2031
• CHART 57 Inflation 2021-2031
• Consumer Context
• CHART 58 Consumer Context for Cat Food
• CHART 59 Population 2021-2031
• CHART 60 Consumer Expenditure 2021-2031
• CHART 61 Population by Generation 2026
• Country Reports Disclaimer

OTHER PET FOOD IN VIETNAM

• Key Data Insights
• 2026 Developments
• Other Pet Food Summary
• Industry Performance
• Rising Incomes and Evolving Pet Preferences Fuel Category Growth
• Fish Food Leads Value and Growth through Innovation
• Companies Capitalise on Multifunctionality and Wellness Trends
• CHART 62 Value Sales 2021-2031
• CHART 63 Volume Sales 2021-2031
• CHART 64 Value Sales by Category 2026
• What's Next?
• Urban Pet Owners to Drive Specialised Nutrition Amid Economic Pressures
• Fish Food to Maintain Lead in Value and Growth
• Boutiques and Premiumisation to Reshape Nutrition Offerings for Exotic Pets
• CHART 65 Forecast Value Sales 2021-2031
• CHART 66 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Top Companies Maintain Lead through Quality Focus and Marketing
• CHART 67 Company Shares 2025
• CHART 68 Brand Shares 2025
• Channels
• Pet Shops and Superstores Reshape Shopping Convenience and Choice for Owners
• Shopee and Tiktok Shop Propel Rapid Rise of Retail E-Commerce through Social Commerce
• CHART 69 Retail Channels 2021-2026
• Economic Context
• CHART 70 Economic Context for Other Pet Food
• CHART 71 Real Gdp Growth 2021-2031
• CHART 72 Inflation 2021-2031
• Consumer Context
• CHART 73 Consumer Context for Other Pet Food
• CHART 74 Population 2021-2031
• CHART 75 Consumer Expenditure 2021-2031
• CHART 76 Population by Generation 2026
• Country Reports Disclaimer

PET PRODUCTS IN VIETNAM

• Key Data Insights
• 2026 Developments
• Pet Products Summary
• Key Industry Trends
• CHART 77 Key Industry Trends for Pet Products
• Industry Performance
• Urban Premium Buyers Drive Growth Despite Price Sensitivity
• Other Pet Products Lead Value with Fastest Growth in Healthcare
• CHART 78 Tdpetcare: Utilizing Vietnam'S Botanicals for Sustainable and Health-Conscious Pet Care
• Companies Drive Innovation through Retail Format and Ai
• CHART 79 Value Sales 2021-2031
• CHART 80 Value Sales by Category 2026
• What's Next?
• Younger Urban Consumers to Drive Growth Amid Inflation Pressures
• Other Pet Products to Remain Largest While Healthcare Leads Growth Momentum
• Smart Technology and Functional Innovation to Reshape Consumer Choices and Distribution
• CHART 81 Forecast Value Sales 2021-2031
• CHART 82 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Hoang Anh Co Ltd Strengthens Leadership through Distribution and Affordability
• CHART 83 Company Shares 2025
• CHART 84 Brand Shares 2025
• Channels
• Pet Shops and Superstores Dominate through Convenience and Choice
• E-Commerce Platforms Accelerate Pet Product Sales through Interactive Shopping
• CHART 85 Retail Channels 2021-2026
• Products
• Paddy Enhances Pet Retail with Health and Lifestyle Services
• CHART 86 Paddy Launches Its Fourth Store in 2025, Including a Health Clinic and Spa.
• Tdpetcare Leverages Vietnamese Botanicals for Sustainable Pet Care
• Petkit Vietnam Drives Premium Ai Pet Care with Smart Monitoring
• CHART 87 Petkit Vietnam Launches Purebot Max Pro with Camera Ai
• Economic Context
• CHART 88 Economic Context for Pet Products
• CHART 89 Real Gdp Growth 2021-2031
• CHART 90 Inflation 2021-2031
• Consumer Context
• CHART 91 Consumer Context for Pet Products
• CHART 92 Population 2021-2031
• CHART 93 Consumer Expenditure 2021-2031
• CHART 94 Population by Generation 2026
• Country Reports Disclaimer