필리핀의 반려동물 케어 시장

Pet care in the Philippines is distinguished by robust value growth in 2026, driven by a strong consumer focus on premiumisation and pet humanisation. The increasing willingness of urban, affluent pet owners to invest in functional nutrition, supplements, and integrated services underpins a highly attractive market environment. Retail e-commerce and social commerce platforms such as Shopee, Lazada, and TikTok Shop are revolutionising distribution by combining promotional tactics with subscripti...

Euromonitor International's Pet Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

2026 Developments

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Pet Care

Industry Performance

Pet Care Growth Driven by Premiumisation

Dog Food Remains the Largest Category While Cat Food Sees Strongest Growth

CHART 2 Petpal App Makes Vet Care Easy for Filipino Pet Parents

Wellbeing Trend Boosts Functional and Preventive Care

CHART 3 Value Sales 2021-2031

CHART 4 Volume Sales 2021-2031

CHART 5 Value Sales by Category 2026

CHART 6 Pet Populations 2021-2026

What's Next?

Strong Dog Food Growth Projected to Lead Market Expansion

CHART 7 Analyst Insight for Pet Care

Compliance and Transparency to Become Critical for Digital Market Growth

Social Commerce Expected to Reshape Pet Care Distribution

CHART 8 Forecast Value Sales 2021-2031

CHART 9 Forecast Value Sales by Category 2026-2031

Competitive Landscape

Leading Global Companies Retain Top Places Amid Rising Local Competition

Local Companies Target Distinct Market Opportunities

Innovative Launches and Digital Services Reshape Growth

CHART 10 Company Shares 2025

CHART 11 Brand Shares 2025

Pet Shops and Superstores Remain the Leading Channel, While Supermarkets Also Perform Well

Fisher Mall and Pooch Park Pioneer Experiential Retail to Deepen Pet Owner Engagement

Lazada and Shopee Lead Growth of Online Pet Care through Promotions and Subscriptions

CHART 12 Retail Channels 2021-2026

Products

Prof. Bengal's Launch Highlights Science-Backed Nutrition

CHART 13 Apps Combine Social, Dating, and Telemedicine Services for Pets

Unleash Ph and Petpal Levereages on Social Connectivity

Petsologist Positions Grooming as Essential Wellness Routine

CHART 14 Petsologist Launches New Premium Pet Grooming Line

Economic Context

CHART 15 Economic Context for Pet Care

CHART 16 Real Gdp Growth 2021-2031

CHART 17 Inflation 2021-2031

Consumer Context

CHART 18 Consumer Context for Pet Care

CHART 19 Population 2021-2031

CHART 20 Consumer Expenditure 2021-2031

CHART 21 Population by Generation 2026

Country Reports Disclaimer

DOG FOOD IN THE PHILIPPINES

• Key Data Insights
• 2026 Developments
• Dog Food Summary
• Key Industry Trends
• CHART 22 Key Industry Trends for Dog Food
• Industry Performance
• Dynamic Growth Driven by Demand for Premium Options
• Dry Dog Food Remains Largest Category as Fresh Formats Gain Traction
• Health and Wellbeing Trends Inspire Developments in Dog Food
• CHART 23 Value Sales 2021-2031
• CHART 24 Volume Sales 2021-2031
• CHART 25 Value Sales by Category 2026
• What's Next?
• Urban Middle-Class Growth to Drive Premium and Value Growth
• CHART 26 Analyst Insight for Dog Food
• Urban Pet Parents Expected to Adopt Omnichannel Shopping
• Local Production and Regulatory Shifts to Reshape Business Strategies
• CHART 27 Forecast Value Sales 2021-2031
• CHART 28 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Mars Leads by Capitalising on Premium Segment
• Local Brands Capitalise on Distinct Market Positions
• Consolidation Reshapes Competitive Dynamics
• CHART 29 Company Shares 2025
• CHART 30 Brand Shares 2025
• Channels
• Pet Shops and Superstores Remain in the Lead, While Supermarkets Also Maintain Popularity
• Omnichannel Pet Retailers Combine Services and Premium Ranges to Drive Growth
• Retail E-Commerce Gains Traction with Convenience and Premium Focus
• CHART 31 Retail Channels 2021-2026
• Products
• Dr. Shiba Leads Innovation in Premium and Functional Nutrition
• CHART 32 Dr. Shiba'S Kind Kibble Launch
• Nala Diversifies Formats with Fresh, Human-Grade Meals
• CHART 33 Nala's Fresh, Human-Grade Dog Meals
• Functional Treats and Supplements Capture Health-Conscious Owners
• CHART 34 Pet Logic's Functional Supplements & Treats
• Economic Context
• CHART 35 Economic Context for Dog Food
• CHART 36 Real Gdp Growth 2021-2031
• CHART 37 Inflation 2021-2031
• Consumer Context
• CHART 38 Consumer Context for Dog Food
• CHART 39 Population 2021-2031
• CHART 40 Consumer Expenditure 2021-2031
• CHART 41 Population by Generation 2026
• Country Reports Disclaimer

CAT FOOD IN THE PHILIPPINES

• Key Data Insights
• 2026 Developments
• Cat Food Summary
• Key Industry Trends
• CHART 42 Key Industry Trends for Cat Food
• Industry Performance
• Global Brands Leverage Premiumisation to Drive Cat Food Sales
• Dry Cat Food Remains the Largest Category, While Cat Treats and Mixers Sees Dynamic Growth Driven by Pet Humanisation
• Local and Global Brands Leverage Pet Health and Wellness to Capture Demand
• CHART 43 Value Sales 2021-2031
• CHART 44 Volume Sales 2021-2031
• CHART 45 Value Sales by Category 2026
• What's Next?
• Urban Filipino Cat Owners to Drive Premium Growth
• Dry Cat Food to Remain the Largest Category, While Cat Treats and Mixers Set to See Ongoing Growth
• Online Shopping to Reshape Distribution and Pricing Strategies
• CHART 46 Forecast Value Sales 2021-2031
• CHART 47 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Leading Manufacturers Lead through Brand Portfolio and Retail Presence
• Regional Mergers and Acquisitions Boost Competition
• Product Innovations Drive Local Manufacturing Credibility
• CHART 48 Company Shares 2025
• CHART 49 Brand Shares 2025
• Channels
• Pet Shops and Superstores Remains Leading Channel, While Supermarkets and Small Local Grocers Benefit From Convenience
• Emerging Retail Brands and Collaborations Drive Premium and Niche Growth
• Retail E-Commerce Gains Traction with Convenience and Engagement
• CHART 50 Retail Channels 2021-2026
• Products
• Prof. Bengal Leverages Science-Backed Nutrition to Boost Health Focus
• CHART 51 Prof. Bengal Launches Science-Backed Cat Nutrition Line
• Pilmico and Gold Coin Expand Premium Offerings with Maxime Elite Launch
• Bidabest Introduces Human-Grade Fresh Food to Meet Pet Parent Demand
• CHART 52 Bidabest Brings Fresh, Human-Grade Cat Food to Filipino Pet Parents
• Economic Context
• CHART 53 Economic Context for Cat Food
• CHART 54 Real Gdp Growth 2021-2031
• CHART 55 Inflation 2021-2031
• Consumer Context
• CHART 56 Consumer Context for Cat Food
• CHART 57 Population 2021-2031
• CHART 58 Consumer Expenditure 2021-2031
• CHART 59 Population by Generation 2026
• Country Reports Disclaimer

OTHER PET FOOD IN THE PHILIPPINES

• Key Data Insights
• 2026 Developments
• Other Pet Food Summary
• Industry Performance
• Healthy Growth Driven by Rising Disposable Incomes and Digital Channel Expansion
• Fish Food Leads Value Sales, While Bird Food and Small Mammal/Reptile Food Also Show Positive Growth
• Perfect Companion and Vitakraft Pioneer Premium Nutrition Boosting Specialty Channels
• CHART 60 Value Sales 2021-2031
• CHART 61 Volume Sales 2021-2031
• CHART 62 Value Sales by Category 2026
• What's Next?
• Retail E-Commerce Expansion Expected to Drive Steady Growth
• Fish Food to Remain the Largest Category, While Bird Food and Small Mammal/Reptile Food Sales Remain Stable
• Quality Assurance and Regulatory Compliance to Become Key Competitive Advantages
• CHART 63 Forecast Value Sales 2021-2031
• CHART 64 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Leading Companies Sustain Strength through Distribution and Customer Loyalty
• Emerging Niche Players Expand Reach through Various Strategies
• Local Startups and Private Label Gain Traction with Affordability
• CHART 65 Company Shares 2025
• CHART 66 Brand Shares 2025
• Channels
• Pet Shops and Superstores Maintain Lead through Broad Reach and Convenience
• Retail E-Commerce Reshapes Access to Specialised Feeds with Convenience and Variety
• CHART 67 Retail Channels 2021-2026
• Economic Context
• CHART 68 Economic Context for Other Pet Food
• CHART 69 Real Gdp Growth 2021-2031
• CHART 70 Inflation 2021-2031
• Consumer Context
• CHART 71 Consumer Context for Other Pet Food
• CHART 72 Population 2021-2031
• CHART 73 Consumer Expenditure 2021-2031
• CHART 74 Population by Generation 2026
• Country Reports Disclaimer

PET PRODUCTS IN THE PHILIPPINES

• Key Data Insights
• 2026 Developments
• Pet Products Summary
• Key Industry Trends
• CHART 75 Key Industry Trends for Pet Products
• Industry Performance
• Rising Disposable Incomes and Premiumisation Fuel Steady Market Growth
• CHART 76 Ezydog Ortho Bed Brings Wellness Luxury to Philippine Pet Market
• Pet Healthcare Remains the Largest Category, Amid Health and Lifestyle Focus
• CHART 77 Gentle Paws Organic Mouthwash Elevates Pet Wellness with Natural Oral Care
• Pineapple Pets Leverages Innovation to Drive Ai Integration
• CHART 78 Pineapple Pets' Automatic Litterbox Elevates Cat Care with Ai Convenience
• CHART 79 Value Sales 2021-2031
• CHART 80 Value Sales by Category 2026
• What's Next?
• Pet Owners to Adopt Premium Products to Boost Growth
• Cat Litter Expected to Accelerate with Tech Innovation
• CHART 81 Analyst Insight for Pet Products
• Retail E-Commerce to Reshape Retail and Product Strategies
• CHART 82 Forecast Value Sales 2021-2031
• CHART 83 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Elanco Philippines Maintains Lead in Fragmented Competitive Landscape Thanks to Strength in Pet Healthcare
• CHART 84 Company Shares 2025
• CHART 85 Brand Shares 2025
• Channels
• Online and Specialty Channels Transform Distribution Trends
• Emerging Retail Brands Capitalise on Premiumisation and Wellness Trends
• CHART 86 Retail Channels 2021-2026
• Products
• Converging Consumer Trends Accelerate Product Development
• Recent Product Launches Illustrate the Depth of Category Innovation
• Innovation Reshapes Competitive Positioning and Retail Architecture
• Economic Context
• CHART 87 Economic Context for Pet Products
• CHART 88 Real Gdp Growth 2021-2031
• CHART 89 Inflation 2021-2031
• Consumer Context
• CHART 90 Consumer Context for Pet Products
• CHART 91 Population 2021-2031
• CHART 92 Consumer Expenditure 2021-2031
• CHART 93 Population by Generation 2026
• Country Reports Disclaimer