싱가포르의 반려동물 케어 시장

Singapore's pet care is expected to continue outperforming broader Asia Pacific trends in 2026, driven by a unique combination of premiumisation and health-focused innovation that offsets the slow growth in pet population and moderate volume increases. The market's attractiveness is underpinned by rising disposable incomes, stable inflation, and regulatory changes such as the lifting of cat ownership restrictions, which expand demand particularly for cat food. Consumers increasingly prioritise q...

Euromonitor International's Pet Care in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Premium Growth and Price Polarisation Define Singapore's Pet Care Market in 2026

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Pet Care

Industry Performance

Premium Demand and Hdb Cat Ownership Reform Underpin Pet Food Value Growth

CHART 2 Hill'S Science Diet: Microbiome-Led Nutrition Upgrade

Health and Wellbeing Shapes Product Development across Singapore's Cat and Dog Food

CHART 3 Value Sales 2021-2031

CHART 4 Volume Sales 2021-2031

CHART 5 Value Sales by Category 2026

CHART 6 Pet Populations 2021-2026

What's Next?

Rising Cat Adoption and Premium Demand to Drive Singapore's Pet Care Growth

CHART 7 Analyst Insight for Pet Care

Wet Food and Functional Treats to Lead Value Growth across Singapore's Pet Food

Health and Wellbeing Nutrition to Anchor Value Growth across Cat and Dog Food

CHART 8 Forecast Value Sales 2021-2031

CHART 9 Forecast Value Sales by Category 2026-2031

Competitive Landscape

Leading Brands Consolidate Position through Portfolio Breadth and Premium Focus

Emerging Brands Leverage Innovation and Retail E-Commerce to Gain Share

CHART 10 Company Shares 2025

CHART 11 Brand Shares 2025

Channels

Pet Shops and Superstores Maintain Lead through Expertise and Assortment

Retail E-Commerce Accelerates Growth Driven by Convenience and Heavy Items

Veterinary Clinics and Direct Selling Models Gain Traction in Premium Segments

CHART 12 Retail Channels 2021-2026

Products

Sheba Expands Single-Serve Wet Cat Food in Singapore

CHART 13 Sheba Expands Its Single-Serve Wet Cat Food in Singapore

Almo Nature Expands Hfc Human-Grade Dog Food Range

CHART 14 Almo Nature Hfc: Accessible Human-Grade Nutrition in Dog Food

Hill's Pet Nutrition Upgrades Cat and Dog Food Portfolio

Economic Context

CHART 15 Economic Context for Pet Care

CHART 16 Real Gdp Growth 2021-2031

CHART 17 Inflation 2021-2031

Consumer Context

CHART 18 Consumer Context for Pet Care

CHART 19 Population 2021-2031

CHART 20 Consumer Expenditure 2021-2031

CHART 21 Population by Generation 2026

Country Reports Disclaimer

DOG FOOD IN SINGAPORE

• Key Data Insights
• 2026 Developments
• Value Growth Offsets Volume Moderation in Singapore's Dog Food Market
• Key Industry Trends
• CHART 22 Key Industry Trends for Dog Food
• Industry Performance
• Dry Dog Food Lead Sales as Premiumisation Reshapes Dog Food Growth
• Functional Treats Gain Traction as Health and Wellness Reshape Dog Treats and Mixers
• CHART 23 Value Sales 2021-2031
• CHART 24 Volume Sales 2021-2031
• CHART 25 Value Sales by Category 2026
• What's Next?
• Premiumisation and Spending Power to Sustain Singapore Dog Food Growth
• Dry Dog Food to Anchor Volumes While Wet and Fresh Formats Drive Faster Growth
• Health-Focused Demand and Ingredient Scrutiny to Intensify Competition
• CHART 26 Forecast Value Sales 2021-2031
• CHART 27 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Absolute Pets and Hill'S Solidify Lead through Innovation and Premiumisation
• Emerging Natural Brand Expands Amid Evolving Consumer Demands
• CHART 28 Company Shares 2025
• CHART 29 Brand Shares 2025
• Channels
• Pet Shops Retain Lead Due to Product Range and Trusted Expertise
• Retail E-Commerce Accelerates with Convenience and Niche Product Appeal
• Direct Selling Models Grow Niche Fresh Dog Food Segment
• CHART 30 Retail Channels 2021-2026
• Products
• Nestle Purina Sharpens Singapore Focus on Pro Plan
• Almo Nature Launches Hfc Range at Pet Lovers Centre Singapore
• CHART 31 Almo Nature's Hfc Range at Pet Store
• Orijen Small Breed Puppy Targets Health and Wellness Nutrition
• CHART 32 Orijen Small Breed Puppy: Targeted Health & Wellness Nutrition
• Economic Context
• CHART 33 Economic Context for Dog Food
• CHART 34 Real Gdp Growth 2021-2031
• CHART 35 Inflation 2021-2031
• Consumer Context
• CHART 36 Consumer Context for Dog Food
• CHART 37 Population 2021-2031
• CHART 38 Consumer Expenditure 2021-2031
• CHART 39 Population by Generation 2026
• Country Reports Disclaimer

CAT FOOD IN SINGAPORE

• Key Data Insights
• 2026 Developments
• Premiumisation and Price Polarisation Drive Singapore's Cat Food Value Growth
• Key Industry Trends
• CHART 40 Key Industry Trends for Cat Food
• Industry Performance
• Wet Cat Food Leads on Functional Appeal While Treats Drive the Fastest Growth
• Functional Formulations and Fresh Formats Gain Ground as Wellness Reshapes Cat Food Market
• CHART 41 Sheba: Accessible Gourmet Innovation
• CHART 42 Value Sales 2021-2031
• CHART 43 Volume Sales 2021-2031
• CHART 44 Value Sales by Category 2026
• What's Next?
• Lifting of Housing Restrictions to Expand Cat Ownership and Demand
• Wet Food Expected to Lead through Pet Humanisation
• Premiumisation and Health Focus to Reshape Product Offerings
• CHART 45 Forecast Value Sales 2021-2031
• CHART 46 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Nestle Singapore and Kit Cat Secure Leadership Amid Evolving Consumer Demands
• CHART 47 Company Shares 2025
• CHART 48 Brand Shares 2025
• Channels
• Pet Shops Lead Distribution with Supermarkets Maintaining Convenience Appeal
• Retail E-Commerce Expands as Consumers Seek Convenience and Variety Online
• Subscription Models Reshape Purchasing Behaviour across Channels
• CHART 49 Retail Channels 2021-2026
• Products
• Hill'S Advances Digestive Health with Activbiome+ Formula
• CHART 50 Hill's Activbiome+ Technology
• Sheba Delivers Affordable Gourmet Wet Food to Expand Premium Reach
• The Grateful Pet Pioneers Fresh Diet with Urinary Health Focus
• CHART 51 The Grateful Pet's Support+ Urinary Support
• Economic Context
• CHART 52 Economic Context for Cat Food
• CHART 53 Real Gdp Growth 2021-2031
• CHART 54 Inflation 2021-2031
• Consumer Context
• CHART 55 Consumer Context for Cat Food
• CHART 56 Population 2021-2031
• CHART 57 Consumer Expenditure 2021-2031
• CHART 58 Population by Generation 2026
• Country Reports Disclaimer

OTHER PET FOOD IN SINGAPORE

• Key Data Insights
• 2026 Developments
• Pricing and Consumer Behaviour Shape Slow Volume Growth Amid Stable Values
• Industry Performance
• CHART 59 Hikari Saki-Hikari Probiotic-Enhanced Fish Food
• Fish and Small Mammal/Reptile Food Growth Supported by Functional Improvements
• Vitakraft and Hikari Drive Premium and Health Innovation to Sustain Niche Appeal
• CHART 60 Vitakraft Expands Bird Food Range to Include Nutritionally-Enhanced Formulas
• CHART 61 Value Sales 2021-2031
• CHART 62 Volume Sales 2021-2031
• CHART 63 Value Sales by Category 2026
• What's Next?
• Steady Value Growth to Be Driven by Pricing Amid Constrained Volume Expansion
• Health and Nutrition to Support Value Defence in Other Pet Food Amid Selective Adoption
• Specialist Retailers and Convenience Innovation to Sustain Other Pet Food Sales
• CHART 64 Forecast Value Sales 2021-2031
• CHART 65 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Qian Hu and Vitakraft Strengthen Positions through Specialist Focus and Nutrition Innovation
• CHART 66 Company Shares 2025
• CHART 67 Brand Shares 2025
• Channels
• Pet Shops and Superstores Lead with Broad Assortment and Expert Advice
• Retail E-Commerce Complements Offline Retail through Convenience and Visibility
• CHART 68 Retail Channels 2021-2026
• Economic Context
• CHART 69 Economic Context for Other Pet Food
• CHART 70 Real Gdp Growth 2021-2031
• CHART 71 Inflation 2021-2031
• Consumer Context
• CHART 72 Consumer Context for Other Pet Food
• CHART 73 Population 2021-2031
• CHART 74 Consumer Expenditure 2021-2031
• CHART 75 Population by Generation 2026
• Country Reports Disclaimer

PET PRODUCTS IN SINGAPORE

• Key Data Insights
• 2026 Developments
• Premium Demand and Affordable Innovation Sustain Steady Growth
• Industry Performance
• CHART 76 Preventive, Function-Led Cat Daily Supplement Gel From Kit Cat
• Pet Healthcare Leads Value Sales Driven by Pet Humanisation
• Kit Cat and Kooky Kibble Drive Wellness Innovation for Value-Led Growth
• CHART 77 Wellness-Led Cat Litter Innovation From Kooky Kibble
• CHART 78 Value Sales 2021-2031
• CHART 79 Value Sales by Category 2026
• What's Next?
• Mature Market Dynamics to Drive Modest Value Growth in Pet Products
• Relaxation of Cat Ownership to Fuel Cat Litter'S Rapid Expansion
• Pet Healthcare Set to Lead Despite Rising Competition and Efficacy Scrutiny
• CHART 80 Forecast Value Sales 2021-2031
• CHART 81 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Kit Cat and Merial Asia Reinforce Lead through Targeted Portfolios
• CHART 82 Kit Cat 2Nd Chance Plant-Based Cat Litter
• CHART 83 Company Shares 2025
• CHART 84 Brand Shares 2025
• Channels
• Pet Shops Lead Distribution as Veterinary Clinics Maintain Traction
• Retail E-Commerce Expands Driven by Convenience and Wider Assortment
• CHART 85 Retail Channels 2021-2026
• Economic Context
• CHART 86 Economic Context for Pet Products
• CHART 87 Real Gdp Growth 2021-2031
• CHART 88 Inflation 2021-2031
• Consumer Context
• CHART 89 Consumer Context for Pet Products
• CHART 90 Population 2021-2031
• CHART 91 Consumer Expenditure 2021-2031
• CHART 92 Population by Generation 2026
• Country Reports Disclaimer