태국의 반려동물 케어 시장

Pet care in Thailand is demonstrating a compelling growth trajectory in 2026, outperforming broader Asia Pacific and global patterns, driven by premiumisation and resilient consumer prioritisation of pet wellbeing amid economic pressures. This robust expansion, supported by rising median household disposable income, signals an attractive environment for innovation and investment. The landscape is being shaped by a pronounced price polarisation, with premium offerings commanding significant value...

Euromonitor International's Pet Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

2026 Developments

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Pet Care

Industry Performance

Premium Brands Capture Value Amid Price Polarisation and Shifting Consumer Priorities

CHART 2 Mcadams Launches Ultra-Premium Pet Food Featuring Top-Quality Ingredients

Functional Nutrition and Diagnostic Products Reshape Thai Pet Care

CHART 3 Bioline Health Check Cat Litter

Omnichannel Strategies and E-Commerce Drive Distribution Shifts

CHART 4 Hide & Seek Adopts Omnichannel Strategy

CHART 5 Value Sales 2021-2031

CHART 6 Volume Sales 2021-2031

CHART 7 Value Sales by Category 2026

CHART 8 Pet Populations 2021-2026

What's Next?

Ageing Pet Care Demands and Premium Growth to Drive Future Expansion

Smart Technology and Sustainability Set to Redefine Pet Care Innovation and Convenience

CHART 9 Analyst Insight for Pet Care

Longevity Focus, Tech Convenience and Sustainability Will Create New Business Imperatives

CHART 10 Forecast Value Sales 2021-2031

CHART 11 Forecast Value Sales by Category 2026-2031

Competitive Landscape

Leading Manufacturers Retain Positions through Omnichannel and Quality Focus

CHART 12 Company Shares 2025

CHART 13 Brand Shares 2025

Channels

Pet Shops Maintains Leadership by Offering Specialised Products and In-Store Advice

Retail E-Commerce Reshapes Purchasing Habits with Convenience and Subscriptions

CHART 14 Retail Channels 2021-2026

Products

Human-Grade Formulations Elevate Nutritional Standards

Diagnostic Capabilities Transform Everyday Hygiene Items

Sustainable Materials and Format Adaptations for Digital Retail

Economic Context

CHART 15 Economic Context for Pet Care

CHART 16 Real Gdp Growth 2021-2031

CHART 17 Inflation 2021-2031

Consumer Context

CHART 18 Consumer Context for Pet Care

CHART 19 Population 2021-2031

CHART 20 Consumer Expenditure 2021-2031

CHART 21 Population by Generation 2026

Country Reports Disclaimer

DOG FOOD IN THAILAND

• Key Data Insights
• 2026 Developments
• Dog Food Summary
• Key Industry Trends
• CHART 22 Key Industry Trends for Dog Food
• Industry Performance
• Strong Growth Driven by Pet Humanisation Amid Economic Challenges
• CHART 23 Betagro Debuts New Line under Perfecta
• Multifunctionality and Preventive Care Drive Thai Dog Food Innovation
• CHART 24 Functional Foods Focus on Boosting Immunity
• Holistic Nutrition and Behavioural Benefits Redefine Dog Treats
• CHART 25 Hercules Jerky Stick Is Health-Positioned Dog Treat
• CHART 26 Value Sales 2021-2031
• CHART 27 Volume Sales 2021-2031
• CHART 28 Value Sales by Category 2026
• What's Next?
• Local Dog Owners to Drive Demand for Premium and Functional Nutrition
• Dry Dog Food to Sustain Volume Dominance, While Treats Will Accelerate Value Growth
• CHART 29 Analyst Insight for Dog Food
• Omnichannel Retail Set to Reshape Brand Strategies and Growth
• CHART 30 Forecast Value Sales 2021-2031
• CHART 31 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Mars Thailand Inc and Perfect Companion Retain Leading Positions Amid Market Shifts
• CHART 32 Company Shares 2025
• CHART 33 Brand Shares 2025
• Channels
• Supermarkets, Hypermarkets and Pet Shops Lead While Traditional Retail Declines
• Rapid Growth of Online Channels Reshapes Shopping Behaviour and Retail Strategies
• CHART 34 Retail Channels 2021-2026
• Products
• Clinical Nutrition and Ingredient Transparency Shape New Formulations
• Therapeutic Diets and All-In-One Solutions Redefine the Category
• Advanced Formulations Drive Import Substitution and Margin Expansion
• Economic Context
• CHART 35 Economic Context for Dog Food
• CHART 36 Real Gdp Growth 2021-2031
• CHART 37 Inflation 2021-2031
• Consumer Context
• CHART 38 Consumer Context for Dog Food
• CHART 39 Population 2021-2031
• CHART 40 Consumer Expenditure 2021-2031
• CHART 41 Population by Generation 2026
• Country Reports Disclaimer

CAT FOOD IN THAILAND

• Key Data Insights
• 2026 Developments
• Cat Food Summary
• Key Industry Trends
• CHART 42 Key Industry Trends for Cat Food
• Industry Performance
• Premiumisation Drives Accessible High-End Offerings Amid Economic Caution
• CHART 43 Unicharm Launches Ginno Cat Gourmet Premium Cat Food with Health Focus
• Pet Humanisation and Functional Innovation Drive Thai Cat Food Performance
• CHART 44 Mimy Cat Food Launch Targets Modern Cat Owners
• Pramy Leverages Omnichannel Reach to Capture Urban Pet Owners Amid Digital Shift
• CHART 45 Thai Brand Pramy's Omnichannel Strategy
• CHART 46 Value Sales 2021-2031
• CHART 47 Volume Sales 2021-2031
• CHART 48 Value Sales by Category 2026
• What's Next?
• Urban Pet Owners to Drive Rapid Growth Amid Rising Incomes
• Local Mid-Priced Brands Set to Capture Value with Premium Features and Innovation
• CHART 49 Analyst Insight for Cat Food
• Digital Engagement to Reshape Competitive Dynamics
• CHART 50 Forecast Value Sales 2021-2031
• CHART 51 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Leading Manufacturers Adapt to Retain Dominance Amid Shifting Shares
• CHART 52 Company Shares 2025
• CHART 53 Brand Shares 2025
• Channels
• Specialists Strengthen Leadership with Expert Advice
• Retail E-Commerce Expands Rapidly with Specialised and Premium Offerings
• CHART 54 Retail Channels 2021-2026
• Products
• Functional Nutrition and Price Polarisation Shape Category Development
• Established Players Expand Portfolios to Retain Market Share
• Strategic Channel Shifts Enhance Brand Visibility and Consumer Reach
• Economic Context
• CHART 55 Economic Context for Cat Food
• CHART 56 Real Gdp Growth 2021-2031
• CHART 57 Inflation 2021-2031
• Consumer Context
• CHART 58 Consumer Context for Cat Food
• CHART 59 Population 2021-2031
• CHART 60 Consumer Expenditure 2021-2031
• CHART 61 Population by Generation 2026
• Country Reports Disclaimer

OTHER PET FOOD IN THAILAND

• Key Data Insights
• 2026 Developments
• Other Pet Food Summary
• Key Industry Trends
• CHART 62 Key Industry Trends for Other Pet Food
• Industry Performance
• Premium Brands and Human-Grade Nutrition Drive Value Growth Amid Economic Caution
• Preventive Health and Species-Specific Formulations Drive Growth in Other Pet Food
• Omnichannel Strategies and Veterinary Endorsements Drive Other Pet Food Distribution
• CHART 63 Remy Launches Healthy Treats with Healthy Berry Plus Vit C
• CHART 64 Value Sales 2021-2031
• CHART 65 Volume Sales 2021-2031
• CHART 66 Value Sales by Category 2026
• What's Next?
• Small Mammal and Fish Food Attract Premium and Niche Pet Owners to Drive Growth
• Thai Consumers to Adopt Premium, Sustainable Pet Nutrition
• Brands Will Leverage Digital Channels to Optimise Growth Opportunities
• CHART 67 Forecast Value Sales 2021-2031
• CHART 68 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Leading Manufacturers Strengthen Positions through Targeted Innovation and Distribution
• CHART 69 Company Shares 2025
• CHART 70 Brand Shares 2025
• Channels
• Pet Shops and Superstores Lead Distribution with Expert Advice
• Online Platforms Disrupt Traditional Retail with Convenience and Pricing
• CHART 71 Retail Channels 2021-2026
• Products
• Evolving Nutritional Demands Steer New Product Development
• Advanced Formulations Deliver Targeted Health Benefits
• Digital Agility and Subscription Models Redefine Competitive Dynamics
• Economic Context
• CHART 72 Economic Context for Other Pet Food
• CHART 73 Real Gdp Growth 2021-2031
• CHART 74 Inflation 2021-2031
• Consumer Context
• CHART 75 Consumer Context for Other Pet Food
• CHART 76 Population 2021-2031
• CHART 77 Consumer Expenditure 2021-2031
• CHART 78 Population by Generation 2026
• Country Reports Disclaimer

PET PRODUCTS IN THAILAND

• Key Data Insights
• 2026 Developments
• Pet Products Summary
• Key Industry Trends
• CHART 79 Key Industry Trends for Pet Products
• Industry Performance
• Premium and Value Tiers Diverge as Consumers Prioritise Innovation and Safety
• CHART 80 Lovlitails Is a New Line of Pet Cleaning Products and Supplies
• Sustainability and Circular Economy Trends Drive Growth in Thai Pet Products
• CHART 81 Hide & Seek Is a Thai-Made Cassava-Based Cat Litter with a Sustainable Focus
• Smart Premium Positioning and Digital Integration Reshape Local Pet Healthcare
• CHART 82 Fiproline Leverages Preventive Care Demand
• CHART 83 Value Sales 2021-2031
• CHART 84 Value Sales by Category 2026
• What's Next?
• Owners to Invest in Longevity Products as Ageing Pets Live Longer
• CHART 85 Analyst Insight for Pet Products
• Smart Technology and Eco-Friendly Innovations to Steer Future Category Growth
• CHART 86 Forecast Value Sales 2021-2031
• CHART 87 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Mars Retains Lead of Highly Fragmented Landscape through Innovation and Natural Product Focus
• CHART 88 Company Shares 2025
• CHART 89 Brand Shares 2025
• Channels
• Pet Shops and Superstores Retains Leadership with Expert Advice
• Online Retail Expands Rapidly Driven by Convenience and Subscription Models in Thailand
• CHART 90 Retail Channels 2021-2026
• Products
• Evolving Urban Lifestyles Dictate New Functional Requirements
• Natural Extracts and Advanced Odour Control Lead New Launches
• Strategic Channel Adaptation and Local Brand Elevation to Secure Share
• Economic Context
• CHART 91 Economic Context for Pet Products
• CHART 92 Real Gdp Growth 2021-2031
• CHART 93 Inflation 2021-2031
• Consumer Context
• CHART 94 Consumer Context for Pet Products
• CHART 95 Population 2021-2031
• CHART 96 Consumer Expenditure 2021-2031
• CHART 97 Population by Generation 2026
• Country Reports Disclaimer