싱가포르의 미용 및 퍼스널케어

Beauty and personal care in Singapore outperformed the broader Asia Pacific context in 2025, posting 4% current value growth and achieving SGD2,296 million in retail value sales despite increasingly selective and price-conscious consumer behaviour regionally. This resilience is driven by rising consumer expenditure, a slightly growing population, and the rapid uptake of new launches from both established international players and innovative Asian-origin brands. The attractiveness of beauty and personal care is further underlined by its capacity to capture young, value-driven shoppers who favour hybrid, science-backed and environmentally conscious solutions, all of which are reshaping purchasing patterns. For brands to remain competitive and secure future growth, strategies centred on product transparency, ingredient-led innovation, targeted digital engagement, and effective omnichannel presence are essential, as consumer sophistication and demand for value-for-money intensify in both mass and premium lines.

Euromonitor International's Beauty and Personal Care in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

• 2025 Developments

Key Data Insights

Key Industry Trends

• CHART 1 Key Industry Trends for Beauty and Personal Care

Industry Performance

• Steady Growth, Although Consumer Caution Is Evident, Particularly among Younger Consumers
• Skin Care Remains the Largest Category, and Sees Growth as Premiumisation and Transparency Accelerate
• CHART 2 Nu Skin Launches Ageloc Tru Face System in Singapore in 2025
• Dior'S Natural-Origin Launch Raises Expectations for Clean Premium Beauty
• CHART 3 Dove Introduces Dove Go Fresh Lavender + Chamomile Body Wash in Singapore
• CHART 4 Value Sales 2020-2030
• CHART 5 Volume Sales 2020-2030
• CHART 6 Value Sales by Category 2025

What's Next?

• Hybrid Product Launches to Drive Demand for Value and Function
• Ingredient-Led Skin Care to Remain Important as Multifunctional Formats Surge
• Clean Beauty and Ingredient Transparency Set to Boost Consumer Trust and Spending
• CHART 7 Analyst Insight for Beauty and Personal Care
• CHART 8 Forecast Value Sales 2020-2030
• CHART 9 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'Oreal and Procter & Gamble Sustain Lead as Product Innovation Drives Stability
• CHART 10 Company Shares 2025
• CHART 11 Brand Shares 2025

Channels

• Offline Retail Sustains Dominance through Convenience and Outlet Expansion
• Tiktok Shop Fuels Rapid E-Commerce Expansion as Social Media Reshapes Discovery
• Watsons Leverages New Brand Launches and Omnichannel Presence to Outpace Rivals
• CHART 12 Retail Channels 2020-2025

Products

• Clean Formulations and Scientific Validation Shape Development
• Premium and Sustainable Launches Redefine Brand Offerings
• CHART 13 Watsons Singapore Launches Sustainable Line of Body Wash and Liquid Soap
• Asian Entrants and Retail Strategies Intensify the Competition

Economic Context

• CHART 14 Economic Context for Beauty and Personal Care
• CHART 15 Real Gdp Growth 2020-2030
• CHART 16 Inflation 2020-2030

Consumer Context

• CHART 17 Consumer Context for Beauty and Personal Care
• CHART 18 Population 2020-2030
• CHART 19 Consumer Expenditure 2020-2030
• CHART 20 Population by Generation 2025
• Country Reports Disclaimer

BABY AND CHILD-SPECIFIC PRODUCTS IN SINGAPORE

Key Data Insights

• 2025 Developments
• Baby and Child-Specific Products Summary

Key Industry Trends

• CHART 21 Key Industry Trends for Baby and Child-Specific Products

Industry Performance

• Parents Drive Premium and Dermatological Spending Despite Demographic Pressures
• Baby and Child-Specific Toiletries Leads Spending and Sees the Most Dynamic Growth
• Suu Balm'S Nationwide Rollout and Bzu Bzu Launches Shape Parent Trust
• CHART 22 Suu Balm Kids Constantly Expands Physical Channels
• CHART 23 Value Sales 2020-2030
• CHART 24 Volume Sales 2020-2030
• CHART 25 Value Sales by Category 2025

What's Next?

• Parents Will Choose Natural and Transparent Products as Premium Options Expand
• Baby and Child-Specific Toiletries to Retain the Largest Share and Drive Growth
• Ingredient Transparency and Asian Influence to Reshape Brand Loyalty
• CHART 26 Forecast Value Sales 2020-2030
• CHART 27 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Galderma Gains Significant Ground as Johnson & Johnson Loses Share
• CHART 28 Company Shares 2025
• CHART 29 Brand Shares 2025

Channels

• Supermarkets Drive Household Purchases as Convenience Outpaces Speciality Appeal
• Online Promotions Accelerate Digital Channel Gains over Store-Based Rivals
• CHART 30 Retail Channels 2020-2025

Products

• Demand for Botanical Purity and Clinical Validation
• Pioneering Formulations in Paediatric Personal Care
• Premiumisation and Competitive Market Dynamics
• CHART 31 Bzu Bzu Kids Foam Body Wash

Economic Context

• CHART 32 Economic Context for Baby and Child-Specific Products
• CHART 33 Real Gdp Growth 2020-2030
• CHART 34 Inflation 2020-2030

Consumer Context

• CHART 35 Consumer Context for Baby and Child-Specific Products
• CHART 36 Population 2020-2030
• CHART 37 Consumer Expenditure 2020-2030
• CHART 38 Population by Generation 2025
• Country Reports Disclaimer

BATH AND SHOWER IN SINGAPORE

Key Data Insights

• 2025 Developments
• Bath and Shower Summary

Key Industry Trends

• CHART 39 Key Industry Trends for Bath and Shower

Industry Performance

• Solid Value Growth Is Maintained, with Premiumisation Evident
• Body Wash/Shower Gel Leads as Mass Brands Capture Price-Sensitive Shoppers
• Neutrogena and Dove Fuel Growth with Wellness-Driven Innovation
• CHART 40 Neutrogena Rainbath Refreshing Shower and Bath Gel Provides Spa-Like Indulgence at Home
• CHART 41 Value Sales 2020-2030
• CHART 42 Volume Sales 2020-2030
• CHART 43 Value Sales by Category 2025

What's Next?

• Watsons Expected to Shape Demand for Gentle and Affordable Solutions
• Body Wash/Shower Gel Set to Maintain Its Lead, with Spa-Inspired Scents Driving Growth
• Innovations in Sensitive Care Expected to Drive Growth
• CHART 44 Forecast Value Sales 2020-2030
• CHART 45 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Unilever and Reckitt Benckiser Defend Share as Suu Balm Gains with Innovation
• CHART 46 Company Shares 2025
• CHART 47 Brand Shares 2025

Channels

• Beauty Specialists Outpaces Sales of Health and Personal Care Stores
• Watsons and Guardian Digital Presence Drive E-Commerce Growth
• CHART 48 Retail Channels 2020-2025

Products

• The Shift Towards Dermatological and Experiential Formulations
• Pioneering Launches in Clean and Sensory Beauty
• Commercial Outcomes of Advanced Product Development
• CHART 49 Dove Go Fresh Paraben-Free Is Launched in Singapore in 2025

Economic Context

• CHART 50 Economic Context for Bath and Shower
• CHART 51 Real Gdp Growth 2020-2030
• CHART 52 Inflation 2020-2030

Consumer Context

• CHART 53 Consumer Context for Bath and Shower
• CHART 54 Population 2020-2030
• CHART 55 Consumer Expenditure 2020-2030
• CHART 56 Population by Generation 2025
• Country Reports Disclaimer

COLOUR COSMETICS IN SINGAPORE

Key Data Insights

• 2025 Developments
• Colour Cosmetics Summary

Key Industry Trends

• CHART 57 Key Industry Trends for Colour Cosmetics

Industry Performance

• Joocyee'S Store Opening Boosts Access to Affordable C-Beauty Products
• CHART 58 Jocyee Opens Its First International Flagship Store at Orchard Singapore
• Facial Make-Up Leads Sales, While Lip Products Sees Growth, Especially for Mass Products
• Social Media and Hybrid Formulations Fuel Viral Product Demand
• CHART 59 Sephora Singapore Engages in Strong Tiktok Video Communication
• CHART 60 Value Sales 2020-2030
• CHART 61 Volume Sales 2020-2030
• CHART 62 Value Sales by Category 2025

What's Next?

• C-Beauty Brands to Drive Younger Shoppers to Affordable Options
• Hybrid Formulations and Social Media to Accelerate Product Innovation
• CHART 63 Forecast Value Sales 2020-2030
• CHART 64 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'Oreal Maintains Leadership Even as It Loses Share Amid Innovation and Evolving Consumer Preferences
• CHART 65 Company Shares 2025
• CHART 66 Brand Shares 2025

Channels

• Retail E-Commerce Outpaces Offline Channels as Social Media Drives Digital Demand
• CHART 67 Retail Channels 2020-2025

Products

• The Shift Towards Holistic Wellbeing in Colour Cosmetics
• Pioneering Active Ingredients in Everyday Make-Up
• Strategic Advantages of Multifunctional Portfolios
• CHART 68 Jungsaemmool Artist Cushion Blush with Skin-First Formulation

Economic Context

• CHART 69 Economic Context for Colour Cosmetics
• CHART 70 Real Gdp Growth 2020-2030
• CHART 71 Inflation 2020-2030

Consumer Context

• CHART 72 Consumer Context for Colour Cosmetics
• CHART 73 Population 2020-2030
• CHART 74 Consumer Expenditure 2020-2030
• CHART 75 Population by Generation 2025
• Country Reports Disclaimer

DEODORANTS IN SINGAPORE

Key Data Insights

• 2025 Developments
• Deodorants Summary

Industry Performance

• Hygr Launches Refillable Deodorants, Prompting Shift in Consumer Preferences
• Deodorant Sprays and Roll-Ons Dominate as Natural Formats Gain Ground
• Jomingo'S Plant-Based Deodorant Cream Taps into Demand for Gentle, Natural Solutions
• CHART 76 Jomingo Debut with Natural Deodorant Creams Infused with Natural Ingredients
• CHART 77 Value Sales 2020-2030
• CHART 78 Volume Sales 2020-2030
• CHART 79 Value Sales by Category 2025

What's Next?

• Growth Set for Deodorant Roll-Ons and Sprays, with Rising Demand for Sustainable Natural Formats
• Social Media Launches Expected to Accelerate Awareness of Local Innovations
• Refillable Formats and Plant-Based Launches Anticipated to Reshape Competitive Dynamics
• CHART 80 Forecast Value Sales 2020-2030
• CHART 81 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Beiersdorf and Unilever Secure Gains with Targeted Launches and Brand Innovation
• CHART 82 Company Shares 2025
• CHART 83 Brand Shares 2025

Channels

• Convenience-Led Gains for Supermarkets, but Retail E-Commerce Rises Strongly
• CHART 84 Retail Channels 2020-2025

Economic Context

• CHART 85 Economic Context for Deodorants
• CHART 86 Real Gdp Growth 2020-2030
• CHART 87 Inflation 2020-2030

Consumer Context

• CHART 88 Consumer Context for Deodorants
• CHART 89 Population 2020-2030
• CHART 90 Consumer Expenditure 2020-2030
• CHART 91 Population by Generation 2025
• Country Reports Disclaimer

DEPILATORIES IN SINGAPORE

Key Data Insights

• 2025 Developments
• Depilatories Summary

Industry Performance

• Slow Value Growth Despite Competition From Alternative Solutions
• Schick Intuition'S Multifunctionality Drives Value-For-Money Perception among Consumers
• Mageline Captures Consumer Trust with Natural and Gentle Solution
• CHART 92 Mageline Gentle Care Hair Remover Cream with Plant Extracts Reaches Singapore
• CHART 93 Value Sales 2020-2030
• CHART 94 Volume Sales 2020-2030
• CHART 95 Value Sales by Category 2025

What's Next?

• A Shift Towards Long-Term Solutions Likely to Hamper Growth Opportunities
• Women'S Razors and Blades to Attract Value Seekers with Hybrid Benefits
• Mageline'S Plant-Based Approach Will Shape Health-Driven Innovation
• CHART 96 Forecast Value Sales 2020-2030
• CHART 97 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Procter & Gamble Leverages Innovation to Reinforce Leadership
• CHART 98 Company Shares 2025
• CHART 99 Brand Shares 2025

Channels

• Supermarkets and Health and Personal Care Stores Leverage Wide Range and Convenience
• Retail E-Commerce Expands Slowly Even as In-Store Preference Persists
• CHART 100 Retail Channels 2020-2025

Economic Context

• CHART 101 Economic Context for Depilatories
• CHART 102 Real Gdp Growth 2020-2030
• CHART 103 Inflation 2020-2030

Consumer Context

• CHART 104 Consumer Context for Depilatories
• CHART 105 Population 2020-2030
• CHART 106 Consumer Expenditure 2020-2030
• CHART 107 Population by Generation 2025
• Country Reports Disclaimer

FRAGRANCES IN SINGAPORE

Key Data Insights

• 2025 Developments
• Fragrances Summary

Key Industry Trends

• CHART 108 Key Industry Trends for Fragrances

Industry Performance

• Premium Brands and Local Scents Capture Discerning Shoppers' Loyalty
• Scentopia Empowers Eco-Conscious Consumers through Transparent Fragrance Creation
• CHART 109 Scentopia Is a Sustainable Perfumery in Singapore
• CHART 110 Nikka X Oo La Lab Multisensorial Perfume Workshop in 2025
• CHART 111 Value Sales 2020-2030
• CHART 112 Volume Sales 2020-2030
• CHART 113 Value Sales by Category 2025

What's Next?

• Premiumisation and Hyper-Personalisation Expected to Drive Value Growth
• Local Brands Set to Gain Share with Singapore-Inspired Scents and Packaging
• Scentopia and Younger Buyers to Push Sustainability to the Forefront
• CHART 114 Forecast Value Sales 2020-2030
• CHART 115 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Despite Some Share Decline, Coty Drives Competitive Intensity with Luxury Brand Exclusivity
• CHART 116 Company Shares 2025
• CHART 117 Brand Shares 2025

Channels

• Beauty Specialists Such as Gucci Beauty and Dior Drive Sales with Mall Presence and Sampling
• Best Perfume and Niche Brands Boost E-Commerce Growth and Competition
• CHART 118 Retail Channels 2020-2025

Products

• Eco-Friendly Formulations and Packaging Overhauls
• Cultural Storytelling through Bespoke Scent Profiles
• CHART 119 Nefertum Unveils Four New Fragrances Designed around Local Landmarks in Singapore
• Experiential Masterclasses and Active Consumer Participation

Economic Context

• CHART 120 Economic Context for Fragrances
• CHART 121 Real Gdp Growth 2020-2030
• CHART 122 Inflation 2020-2030

Consumer Context

• CHART 123 Consumer Context for Fragrances
• CHART 124 Population 2020-2030
• CHART 125 Consumer Expenditure 2020-2030
• CHART 126 Population by Generation 2025
• Country Reports Disclaimer

HAIR CARE IN SINGAPORE

Key Data Insights

• 2025 Developments
• Hair Care Summary

Key Industry Trends

• CHART 127 Key Industry Trends for Hair Care

Industry Performance

• Salon Professional Hair Care Sees Strong Growth in Demand as At-Home Hair Spa Solutions Rise
• Naturals by Watsons Expands Clean Label Hair Care with Rosemary Launch
• CHART 128 Naturals by Watsons Launches Rosemary Hair Care Collection
• Kaminowa'S Organic Hair Growth Range Fuels Momentum of Asia Influence
• CHART 129 Kaminowa Launches Its Organic Hair Growth Gel, Shampoo and Treatment in Singapore
• CHART 130 Value Sales 2020-2030
• CHART 131 Volume Sales 2020-2030
• CHART 132 Value Sales by Category 2025

What's Next?

• Solid Growth Set to Continue, with Local Brands Outpacing Global Rivals with Localised Launches
• Shampoos to Retain Leadership as Personalisation Accelerates
• CHART 133 What's Next? for Hair Care
• Companies Likely to Focus on Personalisation and Premiumisation
• CHART 134 Forecast Value Sales 2020-2030
• CHART 135 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Procter & Gamble Sustains Lead as Local Rivals Accelerate Innovation
• CHART 136 Company Shares 2025
• CHART 137 Brand Shares 2025

Channels

• Supermarkets Maintains Leadership but Health and Beauty Specialists Gains Share
• Retail E-Commerce Maintains Its Growth Trend Due to Online Exclusives and Convenience
• CHART 138 Retail Channels 2020-2025

Products

• The Convergence of Science and Lifestyles in Hair Care
• Advancements in Targeted and Clinical Formulations
• Shifting Competitive Landscape and Retail Expansion
• CHART 139 Beauteen Launches Vivid Fashion Color Expression to Address Teens

Economic Context

• CHART 140 Economic Context for Hair Care
• CHART 141 Real Gdp Growth 2020-2030
• CHART 142 Inflation 2020-2030

Consumer Context

• CHART 143 Consumer Context for Hair Care
• CHART 144 Population 2020-2030
• CHART 145 Consumer Expenditure 2020-2030
• CHART 146 Population by Generation 2025
• Country Reports Disclaimer

MEN'S GROOMING IN SINGAPORE

Key Data Insights

• 2025 Developments
• Men's Grooming Summary

Key Industry Trends

• CHART 147 Key Industry Trends for Men's Grooming

Industry Performance

• Premium Men's Grooming Brands Attract Working Professionals with High-End Solutions
• CHART 148 Layrite Deluxe From the Us Enters Singapore
• Male Consumers Drive Demand for Premium Fragrances and Skin Care in Men's Shaving
• Anti-Ageing Launches Reshape Routines and Expectations
• CHART 149 Value Sales 2020-2030
• CHART 150 Volume Sales 2020-2030

What's Next?

• Demographic and Cultural Drivers Set to Maintain Solid Growth for Men'S Grooming
• Premium Brands Will Use Anti-Ageing and Wellness to Boost Loyalty
• CHART 151 Forecast Value Sales 2020-2030

Competitive Landscape

• Procter & Gamble Leverages Broad Portfolio to Sustain Its Lead
• CHART 152 Company Shares 2025
• CHART 153 Brand Shares 2025

Channels

• Beauty Specialists Use Expert Advice to Maintain Distribution Lead
• Retail E-Commerce Leverages Exclusive Promotions to Boost Online Switching
• CHART 154 Retail Channels 2020-2025

Products

• Holistic Regimens and Climate-Driven Formulations
• Targeted Serums and Professional-Grade Additions
• CHART 155 Kiehl's Launches Age Defender Power Serum in Singapore
• Experiential Retail and Omnichannel Engagement

Economic Context

• CHART 156 Economic Context for Men's Grooming
• CHART 157 Real Gdp Growth 2020-2030
• CHART 158 Inflation 2020-2030

Consumer Context

• CHART 159 Consumer Context for Men's Grooming
• CHART 160 Population 2020-2030
• CHART 161 Consumer Expenditure 2020-2030
• CHART 162 Population by Generation 2025
• Country Reports Disclaimer

ORAL CARE IN SINGAPORE

Key Data Insights

• 2025 Developments
• Oral Care Summary

Key Industry Trends

• CHART 163 Key Industry Trends for Oral Care

Industry Performance

• Robust Growth Driven by Continued Purchases of Essentials and the Move to Power Toothbrushes
• CHART 164 Zenyumsonic Pro Electric Toothbrush 2.0 Launches in Singapore in 2025
• Toothpaste Sees Greater Scrutiny, Which Drives Product Launches
• Natural Ingredients and Postbiotics Reshape Product Launches
• CHART 165 Value Sales 2020-2030
• CHART 166 Volume Sales 2020-2030
• CHART 167 Value Sales by Category 2025

What's Next?

• Acceleration of Switch to Electric Brushing Alongside a Focus on Holistic Health
• CHART 168 What's Next? for Oral Care
• Toothpaste to Maintain Solid Growth, but Smaller Categories Will Outperform
• Natural and Holistic Innovations Expected to Drive Brand Differentiation and Loyalty
• CHART 169 Forecast Value Sales 2020-2030
• CHART 170 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Colgate-Palmolive and Procter & Gamble Reinforce Leadership through Brand Diversity
• CHART 171 Company Shares 2025
• CHART 172 Brand Shares 2025

Channels

• Supermarkets Leverage Proximity to Drive Oral Care Sales
• Retail E-Commerce Struggles to Displace Store-Based Convenience
• CHART 173 Retail Channels 2020-2025

Products

• Shift Towards Natural Formulations and Advanced Regimens
• Pioneering Launches in Microbiome Toothpaste and Powered Toothbrushes
• Premiumisation and the Defence of Share
• CHART 174 Bzu Bzu Singapore Launches Disney Zootopia Dentibiome Series Children's Toothpaste

Economic Context

• CHART 175 Economic Context for Oral Care
• CHART 176 Real Gdp Growth 2020-2030
• CHART 177 Inflation 2020-2030

Consumer Context

• CHART 178 Consumer Context for Oral Care
• CHART 179 Population 2020-2030
• CHART 180 Consumer Expenditure 2020-2030
• CHART 181 Population by Generation 2025
• Country Reports Disclaimer

SKIN CARE IN SINGAPORE

Key Data Insights

• 2025 Developments
• Skin Care Summary

Key Industry Trends

• CHART 182 Key Industry Trends for Skin Care

Industry Performance

• Polarisation as Younger Shoppers Seek Value and Trusted Brands Drive Premiumisation
• Facial Care Outpaces Other Categories as Anti-Ageing and Hydration Trends Accelerate
• CHART 183 Eucerin Introduces Its Dermopure Range in Singapore in 2025
• Asia Influence Brands Champion Science-Led Innovation to Win Shopper Trust
• CHART 184 Skintific's Pdrn Skin Care Range Focuses on Hydration
• CHART 185 Value Sales 2020-2030
• CHART 186 Volume Sales 2020-2030
• CHART 187 Value Sales by Category 2025

What's Next?

• Dermocosmetic Brands to Reshape Perceptions of Value and Efficacy
• CHART 188 What's Next? for Skin Care
• Facial Care to Consolidate Its Dominance, Although Growth Expected across the Board
• Social Media Will Be Leveraged to Disrupt Loyalty
• CHART 189 Forecast Value Sales 2020-2030
• CHART 190 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'Oreal Maintains Its Leading Share as Multi-Brand Launches Outperform Rivals
• CHART 191 Company Shares 2025
• CHART 192 Brand Shares 2025

Channels

• Department Stores Drives Premium Sales as Digital Tools Reshape In-Store Engagement
• Retail E-Commerce Remains Important as Social Influence and Technology Impact Online Adoption
• CHART 193 Retail Channels 2020-2025

Products

• Science-Led Formulations and Asia Influence Shape Consumer Demand
• Breakthrough Launches Highlight Collagen Research and Targeted Treatments
• Digital Integration and Retail Transformation Redefine Competitive Dynamics
• CHART 194 Japan's Leading Anti-Ageing Brand Elixir Lands in Singapore in 2025

Economic Context

• CHART 195 Economic Context for Skin Care
• CHART 196 Real Gdp Growth 2020-2030
• CHART 197 Inflation 2020-2030

Consumer Context

• CHART 198 Consumer Context for Skin Care
• CHART 199 Population 2020-2030
• CHART 200 Consumer Expenditure 2020-2030
• CHART 201 Population by Generation 2025
• Country Reports Disclaimer

SUN CARE IN SINGAPORE

Key Data Insights

• 2025 Developments
• Sun Care Summary

Key Industry Trends

• CHART 202 Key Industry Trends for Sun Care

Industry Performance

• Hybrid Sun Care and Skin Care Products Capture Rising Demand for Multifunctionality
• Adult Sun Care Drives Value and Volume Sales
• Sustainable Innovations Like Camellia Pollen Sunscreen Reshape Purchase Priorities
• CHART 203 Ntu Researchers Develop Camellia Pollen Sunscreen Which Is Highly Sustainable

What's Next?

• Dermocosmetic and Asian Brands to Shape Multifunctional Sun Protection Choices
• Premium and Mass Sun Care Brands to Compete for Consumer Loyalty
• Personalisation and Clinical Innovation to Drive Consumer Engagement and Growth

Competitive Landscape

• Shiseido Boosts Engagement as Goodai Global Climbs

Channels

• Watsons and Guardian Capture Loyalty through Brand Variety and Shelf Presence
• Retail E-Commerce Expands as Brands Boost Online Visibility and Reach

Products

• Evolving Lifestyles and Environmental Awareness Dictate Novel Formats
• Targeted Botanical Solutions and Experiential Engagement
• CHART 204 La Roche-Posay Unveils Anthelios Uv Air Serum Sunscreen in Singapore
• Competitive Dynamics and Omnichannel Expansion

Economic Context

• CHART 205 Economic Context for Sun Care
• CHART 206 Real Gdp Growth 2020-2030
• CHART 207 Inflation 2020-2030

Consumer Context

• CHART 208 Consumer Context for Sun Care
• CHART 209 Population 2020-2030
• CHART 210 Population by Generation 2025
• Country Reports Disclaimer

PREMIUM BEAUTY AND PERSONAL CARE IN SINGAPORE

Key Data Insights

• 2025 Developments
• Premium Beauty and Personal Care Summary

Key Industry Trends

• CHART 211 Key Industry Trends for Premium Beauty and Personal Care

Industry Performance

• Dior'S Natural-Origin Launch Reshapes Clean Beauty Expectations
• CHART 212 Dior Launches Dior Capture Le Serum in Singapore with High Natural-Origin Ingredients
• Skin Care'S Dominance Drives Willingness to Pay for Efficacy and Safety
• Premium Fragrances and Hair Care Drive Growth
• CHART 213 Value Sales 2020-2030

What's Next?

• Brand-Conscious Buyers to Drive Demand for Efficacy Natural Ingredients
• Ingredient-Led Launches to Drive Rebound to Growth for Premium Baby and Child-Specific Products
• Ingredient Transparency and Personalisation to Reshape Product Launches
• CHART 214 Forecast Value Sales 2020-2030

Competitive Landscape

• L'Oreal Drives Share Gains While Estee Lauder Declines Sharply
• CHART 215 Company Shares 2025
• CHART 216 Brand Shares 2025

Products

• The Shift Towards Dermatological Expertise and Experiential Engagement
• Pioneering Formulations and Targeted Skin Health Solutions
• Commercial Resilience and Share Expansion

Economic Context

• CHART 217 Economic Context for Premium Beauty and Personal Care
• CHART 218 Real Gdp Growth 2020-2030
• CHART 219 Inflation 2020-2030

Consumer Context

• CHART 220 Consumer Context for Premium Beauty and Personal Care
• CHART 221 Population 2020-2030
• CHART 222 Consumer Expenditure 2020-2030
• CHART 223 Population by Generation 2025
• Country Reports Disclaimer

MASS BEAUTY AND PERSONAL CARE IN SINGAPORE

Key Data Insights

• 2025 Developments
• Mass Beauty and Personal Care Summary

Key Industry Trends

• CHART 224 Key Industry Trends for Mass Beauty and Personal Care

Industry Performance

• Jocyee'S Flagship Launch Heightens Price Competition and Product Access
• CHART 225 Jocyee Expands into Singapore with Its First International Flagship Store
• Mass Skin Care and Hair Care Lead as Consumers Seek Value and Variety
• CHART 226 Value Sales 2020-2030

What's Next?

• Mass Products Will Challenge Premium Products by Offering Quality and Value
• Hybrid Products Set to Drive Rapid Gains in Adult Sun Care
• Ingredient Transparency to Reshape Consumer Loyalty
• CHART 227 Forecast Value Sales 2020-2030

Competitive Landscape

• Procter & Gamble and Johnson & Johnson Defend Lead as Pricing Pressure Intensifies
• CHART 228 Company Shares 2025
• CHART 229 Brand Shares 2025

Products

• The Rise of Multifunctional and Ingredient-Led Formulations
• Pioneering Launches Elevate the Mass Segment
• Shifting Competitive Dynamics and Strategic Adaptation

Economic Context

• CHART 230 Economic Context for Mass Beauty and Personal Care
• CHART 231 Real Gdp Growth 2020-2030
• CHART 232 Inflation 2020-2030

Consumer Context

• CHART 233 Consumer Context for Mass Beauty and Personal Care
• CHART 234 Population 2020-2030
• CHART 235 Consumer Expenditure 2020-2030
• CHART 236 Population by Generation 2025
• Country Reports Disclaimer