중동의 OTT 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the Middle East OTT market size was valued at USD 14.85 billion in 2025 and estimated to grow from USD 16.60 billion in 2026 to reach USD 25.56 billion by 2031, at a CAGR of 9.02% during the forecast period (2026-2031).

This report is Segmented by Revenue Model (SVOD, AVOD, TVOD, and Hybrid, Subscription and Ads), Device Type (Smartphones and Tablets, Laptops and Desktops, and More), Content Genre (Movies and Films, TV Shows and Episodic Content, Documentaries, and More), and Geography (Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Bahrain, Oman, and More). The Market Forecasts are Provided in Terms of Value (USD).

Middle East OTT Market Trends and Insights

Rising Smartphone and Smart TV Penetration

Smartphone penetration exceeded 90% in Saudi Arabia during 2024, and connected screens were present in more than 85% of Gulf households in 2025. This installed base favors the Middle East OTT market because viewers can move between mobile and household screens without relying on satellite equipment. Connected television viewing also gives advertisers more direct audience measurement than linear television. Saudi Arabia, the UAE, and Qatar have prioritized 5G deployment, lowering barriers to high-bitrate mobile viewing and reducing buffering. The Middle East OTT market can therefore serve both mobile-first viewers and households that increasingly prefer larger screens.

Arabic and Local Language Originals Scaling Retention

Arabic output increased from 120 titles in 2020 to more than 400 in 2025, and was expected to exceed 500 in 2026. The larger catalog gives the Middle East OTT market programming that is less easily replaced by international services. It also helps platforms keep subscribers outside the Ramadan season, when viewing interest can otherwise weaken. Netflix launched its Write the Future Feature Film Writers Lab with Saudi Arabia's Righters House in 2025, extending its role from content licensing to talent development. Arabic-scripted drama was described as a USD 2 billion seasonal advertising opportunity, while production costs remained below many Western benchmarks. This combination supports subscription revenue and advertising inventory when platforms have suitable rights and distribution.

Piracy, Credential Sharing, and Illegal IPTV Leakage

Illegal streaming has developed beyond casual account sharing into a substantial competing channel for premium video and live sports. StreamEast logged more than 1.6 billion visits before its August 2025 shutdown, according to the Alliance for Creativity and Entertainment. beIN Sports reported annual losses exceeding USD 1 billion due to unauthorized streaming in the Middle East. In July 2026, the Cairo Economic Court sentenced 2 StreamEast operators to 2 years in prison and imposed EGP 5.5 million (USD 110,000) in fines on each defendant. An estimated 23% of regional users still access pirate IPTV services, reducing the returns available to content buyers. Credential sharing remains difficult to identify because legal treatment varies across regional jurisdictions.

Other drivers and restraints analyzed in the detailed report include:

1. Telecom Bundling and Carrier Billing Expansion
2. FAST and Ad-Supported Monetization Broadening Reach
3. Fragmented Content Regulation and Censorship Requirements

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

SVOD held 47.50% of the Middle East OTT market share in 2025, supported by demand for ad-free Arabic originals and exclusive sports programs. Subscription libraries have reduced TVOD's role, as titles that once supported pay-per-view are increasingly included in recurring plans. TVOD remains relevant for recent theatrical releases and premium live events where immediate access can support a separate charge. The Middle East OTT market size continues to depend on the platform's ability to maintain a valuable Arabic catalog. These catalogs create a reason for customers to retain a specific service rather than switching easily between similar options.

AVOD is projected to expand at a 9.86% CAGR through 2031 as advertisers seek streaming inventory and viewers look for lower-cost choices. Hybrid subscription and advertising models are also gaining interest because they can offer paid tiers alongside free or lower-priced options. Telecom companies can bundle these models across income groups without presenting a single fixed price to every household. The Middle East OTT industry can use this structure to turn price sensitivity into a choice of access level rather than a barrier to viewing. Services with local catalogs retain an advantage because local programming is less available on competing platforms.

Complete Report Scope:

• By Revenue Model
  • SVOD
  • AVOD
  • TVOD
  • Hybrid, Subscription and Ads
• By Device Type
  • Smartphones and Tablets
  • Smart TVs
  • Laptops and Desktops
  • Other Device Types
• By Content Genre
  • Movies and Films
  • TV Shows and Episodic Content
  • Documentaries
  • Other Content Genres
• By Geography
  • Saudi Arabia
  • United Arab Emirates
  • Qatar
  • Kuwait
  • Bahrain
  • Oman
  • Rest of Middle East

List of Companies Covered in this Report:

1. Netflix, Inc.
2. Amazon.com, Inc.
3. Alphabet Inc.
4. The Walt Disney Company
5. Apple Inc.
6. YuppTV, Inc.
7. Paramount, a Skydance Corporation
8. MBC Group
9. Orbit Showtime Network FZ-LLC
10. beIN MEDIA GROUP LLC
11. StarzPlay Arabia FZ-LLC
12. Saudi Telecom Company
13. Yango Group
14. Rotana Media Group Holding Company
15. Saudi Broadcasting Authority
16. Al Jazeera Media Network
17. Zee Entertainment Enterprises Limited

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Impact of Macroeconomic Factors on the Market
• 4.3 Market Drivers
  • 4.3.1 Rising Smartphone and Smart TV Penetration
  • 4.3.2 Telecom Bundling and Carrier Billing Expansion
  • 4.3.3 Arabic and Local Language Originals Scaling Retention
  • 4.3.4 Connected TV and Big-Screen Streaming Adoption
  • 4.3.5 Content Anti-Piracy Enforcement Improving Monetization Capture
  • 4.3.6 FAST and Ad-Supported Monetization Broadening Reach
• 4.4 Market Restraints
  • 4.4.1 Piracy, Credential Sharing, and Illegal IPTV Leakage
  • 4.4.2 Fragmented Content Regulation and Censorship Requirements
  • 4.4.3 Price Sensitivity and Subscription Fatigue in Multi-Service Households
  • 4.4.4 Rights Fragmentation Across Leagues, Studios, and Windowing Models
• 4.5 Industry Value Chain Analysis
• 4.6 Regulatory Landscape
• 4.7 Technological Outlook
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Threat of New Entrants
  • 4.8.2 Bargaining Power of Suppliers
  • 4.8.3 Bargaining Power of Buyers
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Revenue Model
  • 5.1.1 SVOD
  • 5.1.2 AVOD
  • 5.1.3 TVOD
  • 5.1.4 Hybrid, Subscription and Ads
• 5.2 By Device Type
  • 5.2.1 Smartphones and Tablets
  • 5.2.2 Smart TVs
  • 5.2.3 Laptops and Desktops
  • 5.2.4 Other Device Types
• 5.3 By Content Genre
  • 5.3.1 Movies and Films
  • 5.3.2 TV Shows and Episodic Content
  • 5.3.3 Documentaries
  • 5.3.4 Other Content Genres
• 5.4 By Geography
  • 5.4.1 Saudi Arabia
  • 5.4.2 United Arab Emirates
  • 5.4.3 Qatar
  • 5.4.4 Kuwait
  • 5.4.5 Bahrain
  • 5.4.6 Oman
  • 5.4.7 Rest of Middle East

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Netflix, Inc.
  • 6.4.2 Amazon.com, Inc.
  • 6.4.3 Alphabet Inc.
  • 6.4.4 The Walt Disney Company
  • 6.4.5 Apple Inc.
  • 6.4.6 YuppTV, Inc.
  • 6.4.7 Paramount, a Skydance Corporation
  • 6.4.8 MBC Group
  • 6.4.9 Orbit Showtime Network FZ-LLC
  • 6.4.10 beIN MEDIA GROUP LLC
  • 6.4.11 StarzPlay Arabia FZ-LLC
  • 6.4.12 Saudi Telecom Company
  • 6.4.13 Yango Group
  • 6.4.14 Rotana Media Group Holding Company
  • 6.4.15 Saudi Broadcasting Authority
  • 6.4.16 Al Jazeera Media Network
  • 6.4.17 Zee Entertainment Enterprises Limited

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-Need Assessment