세계의 스포츠 애널리틱스 시장(2023-2030년) : 전개, 유형, 솔루션, 기술, 최종사용자, 스포츠, 컴포넌트별 규모, 점유율, 성장 분석, 예측
Global Sports Analytics Market Size, Share, Growth Analysis, By Deployment, By Type, By Solution, By Technology, By End-Use, By Sport, By Component - Industry Forecast 2023-2030
스포츠 애널리틱스 시장 규모는 2021년에 17억 9,000만 달러, 2022년에 22억 2,000만 달러를 나타내고, 2023년에서 2030년까지 예측기간 중 28.1%의 CAGR로 성장하여 2030년에는 126억 달러 규모로 성장할 것으로 예측됩니다.
스포츠 애널리틱스 시장 수요는 팀 퍼포먼스 분석, 선수 트래킹, 부상 모니터링, 선수 개인 컨디셔닝 프로그램 최적화 등에서 온 필드 데이터 이용이 증가함에 따라 추진될 것으로 예측됩니다.
세계의 스포츠 애널리틱스 시장을 조사했으며, 시장 개요, 시장에 대한 각종 영향요인 분석, 기술·혁신 동향, 시장 규모 추정과 예측, 각종 부문·지역별 내역, 경쟁 상황, 주요 기업 개요 등을 정리했습니다.
Sports Analytics Market size was valued at USD 1.79 billion in 2021 and is poised to grow from USD 2.22 billion in 2022 to USD 12.6 billion by 2030, growing at a CAGR of 28.1% in the forecast period (2023-2030).
Demand for the sports analytics market is anticipated to be driven by the rising use of on-field data for team performance analysis, player tracking, injury monitoring, and optimising individual player strength and conditioning programmes. The team management, particularly when compared to off-field and on-field details about each player's planned strategy, the player recruitment process, and the starting lineup for the game. Further market expansion is anticipated as a result of managers placing a greater emphasis on real-time data while setting up workouts and developing alternative game strategies.
As technology has developed, analytics has gained importance. Managers create game strategies based on data analytics and statistics in order to win games. Because they offer managers, decision-makers, coaching staff, and players a solution that generates significant information on many factors of the entire team and individual players, these sophisticated analysis tools are crucial for the development of in-game strategy. The solutions let managers gather information on players, as well as weather and playing surface conditions, to better develop a strategy.
In the past, a game's outcome was entirely dependent on the performers and their abilities. However, big data, artificial intelligence (AI), and machine learning (ML) technology advancements have led to a change in pattern in sports analytics. The algorithms of this software examine variables including opponents, game circumstances, and performance in both domestic and international contexts to suggest the top players for particular requirements. On the other hand, machine learning and deep neural networks help managers and coaches choose winning probability combinations and values.
A clustering technique also targets particular groups through season ticket holder management data to support growing the fan base. Big data analytics improves team performance while increasing money from sales of products, sponsorships, broadcast rights, and tickets. Fantasy gaming solutions frequently integrate analytical data to display player information and specific players when selecting a player to win financial benefits. The industry is anticipated to benefit from the increased use of sports analytics solutions in fictional video games.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports Analytics Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Segments covered in this report:
The Global Sports Analytics market is segmented based on Deployment, Type, Solution, Game, End-Use, Game, and Region. Based on Deployment, the market is segmented into Cloud and On-premise. Based on Type, the market is segmented into On Field and Off Field. Based on the Solution, the market is segmented into Video Analytics, BioAnalytics, and Smart Wearable. Based on End-Use, the market is segmented into individuals, Teams, and e-Sports. Based on Game, the market is segmented into Football, Cricket, Basketball, Baseball, and Others. Based on Component, the market is segmented into Software and Service. Based on region the global Sports Analytics market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.
The Use of Big Data and Related Technologies is Growing
Modern technologies like the cloud, IoT, big data analytics, agility, and social media have been adopted, resulting in innovation and change that has boosted the economy in the business ecosystem. Modern business models have replaced the outdated ones thanks to digital technologies. The adoption of big data and related technologies has accelerated due to the rise in demand for in-depth knowledge. The globalisation of businesses, which is causing an increase in data volumes and sources, is to blame for the exponential rise in data volume. Every organization's machine learning professionals now have faster evaluation skills because to the concentration of massive volumes of data in one place. By utilising the difficulties and possibilities presented by big data sports analytics, businesses can improve important business activities, processes, and goals.
Internet expansion and rising use of connected and integrated technologies
The development of the internet and the availability of several methods for accessing it have led to a significant rise in the amount of data generated. As a result, high-speed internet service providers would benefit from expansion and advancement. Additionally significant variables pushing higher data output globally include economic development and global expansion. Every consumer touchpoint has developed into a key data point that may be produced to disclose user behaviour as a result of the growth in touchpoints and the requirement for data collecting to understand consumer behaviour. Sports analytics organisations will now engage data scientists and analysts to process gathered data due to the exponential growth in personal and organisational data. Sports analytics' potential to generate operating money is another element influencing adoption. This encourages businesses to spend money on sports analytics. Vendors of big data analytical market solutions now have the chance to benefit from the expansion and exceptional growth of the internet thanks to the proliferation of connected and consolidated technologies.
Lack of Knowledge Regarding Benefits of Sports Analytics Solutions
The adoption of new technologies has typically lagged significantly behind in the sports business, but this has changed over time. Sports organisations are employing cutting-edge technical solutions to surpass competitors and create greater results. The cost of accessing infrastructure and facilities has increased as competition in sports, whether team or individual, has increased. Although it is still a small discipline, sports analytics will gain importance over the next few years. Despite increased interest in such innovations to boost performance in North and Europe, businesses in the areas lag in the use of analytics and other technologies due to poor technology penetration and stringent political restraints.
Sports organisations all around the region still rely on conventional analytic techniques, such as hiring former athletes or athletes themselves as coaches to instruct their teams and physiotherapists to evaluate the health of their players. The market for sports analytics is only slowly expanding due to each of these factors.
The unpredictability of the market and the quick uptake of new technologies are growing the use of these solutions globally, according to market trends in sports analytics. Businesses' focus on lowering software upgrades and maintenance needs is driving rising demand for software delivered via the cloud. This is due to the benefits that cloud-based solutions offer, including quick cloud computing, inexpensive costs, simple accessibility, and unlimited service. Superclubs are well-known due to their historic history of success, which has boosted their fan base and brand value, attracted great sportsmen from all over the world, and consequently raised sponsorships and investments. The future of football, according to these elite teams, is analytics.
Analytics' adoption has grown dramatically as a result of the world being more competitive, the requirement to establish decision-making to get an advantage over rivals, and the influence of social media. A key trend is the affiliation of teams and clubs with analytics organisations. For instance, Opta, a provider of football sports data, has teamed with a number of football clubs and leagues. Regardless of who is in possession of the ball, Opta's analytics can pinpoint every action a player does in a specific spot on the pitch. Analytics adoption is anticipated to be influenced by the increasingly competitive environment, the need for better decision-making to obtain an advantage over rivals, the execution of strategies for on-field competitions, and the effects of social media off the field. As a result, due to shifting sports dynamics and rising technology use in sports, the market share for sports analytics is projected to increase during the forecast period.