주문형 오디오 비디오(AVOD) 시장(2026-2030년)

The global audio video on demand market is forecasted to grow by USD 358074.8 mn during 2025-2030, accelerating at a CAGR of 19.2% during the forecast period. The report on the global audio video on demand market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth in mobile advertisement spending, surge in subscription-based services, rising adoption of mobile computing devices and applications.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global audio video on demand market is segmented as below:

By Product

• Video
• Audio

By Platform

• OTT
• IPTV
• Pay-TV VOD

By End-User

• B2C
• B2B

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Chile
• Rest of World (ROW)

This study identifies the increase in adoption of cloud services as one of the prime reasons driving the global audio video on demand market growth during the next few years. Also, rise in merger and acquisitions as well as strategic alliances among organizations and revival and launch of several music albums and movies will lead to sizable demand in the market.

The report on the global audio video on demand market covers the following areas:

• Global audio video on demand market sizing
• Global audio video on demand market forecast
• Global audio video on demand market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global audio video on demand market vendors that include Alphabet Inc., Amazon.com Inc., Apple Inc., Brightcove Inc., Comcast Corp., Contus, Deezer SA, Fox Corp., Hungama, iHeartMedia Inc., Kaltura Inc., Muvi LLC, Netflix Inc., Paramount Global, Roku Inc., Sirius XM Holdings Inc., SoundCloud Global Ltd., Spotify Technology SA, Tencent Holdings Ltd., The Walt Disney Co., Vimeo Inc., Warner Bros Discovery Inc.. Also, the global audio video on demand market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Platform
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Audio Video On Demand Market 2020 - 2024
  • Historic Market Size - Data Table on Global Audio Video On Demand Market 2020 - 2024 ($ million)
• 5.2 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.3 Platform segment analysis 2020 - 2024
  • Historic Market Size - Platform Segment 2020 - 2024 ($ million)
• 5.4 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Audio Video on Demand Market
• 6.2 Impact of Geopolitical Conflicts on Global Audio Video on Demand Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product

• 8.1 Market segments
• 8.2 Comparison by Product
• 8.3 Video - Market size and forecast 2025-2030
• 8.4 Audio - Market size and forecast 2025-2030
• 8.5 Market opportunity by Product
  • Market opportunity by Product ($ million)

9 Market Segmentation by Platform

• 9.1 Market segments
• 9.2 Comparison by Platform
• 9.3 OTT - Market size and forecast 2025-2030
• 9.4 IPTV - Market size and forecast 2025-2030
• 9.5 Pay-TV VOD - Market size and forecast 2025-2030
• 9.6 Market opportunity by Platform
  • Market opportunity by Platform ($ million)

10 Market Segmentation by End-user

• 10.1 Market segments
• 10.2 Comparison by End-user
• 10.3 B2C - Market size and forecast 2025-2030
• 10.4 B2B - Market size and forecast 2025-2030
• 10.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Israel - Market size and forecast 2025-2030
  • 12.6.5 Turkey - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Chile - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Growth in mobile advertisement spending
  • Surge in subscription-based services
  • Rising adoption of mobile computing devices and applications
• 13.2 Market challenges
  • Threat of piracy is degrading market growth
  • Popularity of illegal free of cost online streaming platforms and websites
  • Intense competition and unpredictability in user preferences
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Increase in adoption of cloud services
  • Rise in merger and acquisitions as well as strategic alliances among organizations
  • Revival and launch of several music albums and movies

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Alphabet Inc.
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Segment focus
  • SWOT
• 15.5 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 15.6 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 15.7 Brightcove Inc.
  • Brightcove Inc. - Overview
  • Brightcove Inc. - Product / Service
  • Brightcove Inc. - Key offerings
  • SWOT
• 15.8 Comcast Corp.
  • Comcast Corp. - Overview
  • Comcast Corp. - Business segments
  • Comcast Corp. - Key offerings
  • Comcast Corp. - Segment focus
  • SWOT
• 15.9 Fox Corp.
  • Fox Corp. - Overview
  • Fox Corp. - Business segments
  • Fox Corp. - Key offerings
  • Fox Corp. - Segment focus
  • SWOT
• 15.10 iHeartMedia Inc.
  • iHeartMedia Inc. - Overview
  • iHeartMedia Inc. - Business segments
  • iHeartMedia Inc. - Key offerings
  • iHeartMedia Inc. - Segment focus
  • SWOT
• 15.11 Kaltura Inc.
  • Kaltura Inc. - Overview
  • Kaltura Inc. - Business segments
  • Kaltura Inc. - Key offerings
  • Kaltura Inc. - Segment focus
  • SWOT
• 15.12 Muvi LLC
  • Muvi LLC - Overview
  • Muvi LLC - Product / Service
  • Muvi LLC - Key offerings
  • SWOT
• 15.13 Paramount Global
  • Paramount Global - Overview
  • Paramount Global - Business segments
  • Paramount Global - Key offerings
  • Paramount Global - Segment focus
  • SWOT
• 15.14 Sirius XM Holdings Inc.
  • Sirius XM Holdings Inc. - Overview
  • Sirius XM Holdings Inc. - Business segments
  • Sirius XM Holdings Inc. - Key offerings
  • Sirius XM Holdings Inc. - Segment focus
  • SWOT
• 15.15 Tencent Holdings Ltd.
  • Tencent Holdings Ltd. - Overview
  • Tencent Holdings Ltd. - Business segments
  • Tencent Holdings Ltd. - Key offerings
  • Tencent Holdings Ltd. - Segment focus
  • SWOT
• 15.16 The Walt Disney Co.
  • The Walt Disney Co. - Overview
  • The Walt Disney Co. - Business segments
  • The Walt Disney Co. - Key offerings
  • The Walt Disney Co. - Segment focus
  • SWOT
• 15.17 Vimeo Inc.
  • Vimeo Inc. - Overview
  • Vimeo Inc. - Product / Service
  • Vimeo Inc. - Key offerings
  • SWOT
• 15.18 Warner Bros Discovery Inc.
  • Warner Bros Discovery Inc. - Overview
  • Warner Bros Discovery Inc. - Business segments
  • Warner Bros Discovery Inc. - Key offerings
  • Warner Bros Discovery Inc. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations