아프리카의 구독형 주문형 비디오(SVOD) : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the Africa SVOD market size was valued at USD 3.04 billion in 2025 and estimated to grow from USD 3.3 billion in 2026 to reach USD 4.94 billion by 2031, at a CAGR of 8.42% during the forecast period (2026-2031).

This report is Segmented by Content Genre (Drama, Music, Sports, and More), Revenue Model (Subscription Video On Demand, and Transactional Video On Demand), Device Type (Smartphone, Smart TV, Tablet, PC or Laptop, and More), Age Group (18-24 Years, 25-34 Years, 35-44 Years, and 45 Years and Above), and Geography (Kenya, South Africa, Nigeria, and More). The Market Forecasts are Provided in Terms of Value (USD).

Africa SVOD Market Trends and Insights

Intensification of Competition with Global Entrants

Global platforms deepen their African focus by commissioning originals and striking distribution alliances. Netflix alone licensed 283 Nigerian titles and earmarked USD 23.6 million for further content development, signalling sustained local investment. Aggressive localization broadens appeal, yet recurring price hikes in price-sensitive markets highlight monetization complexities. Disney + concentrates its rollout on South Africa, whereas Amazon Prime Video packages streaming with e-commerce perks to differentiate. Canal+ leverages its MultiChoice acquisition to scale across 50 countries and nearly 50 million subscribers, intensifying the fight for premium.

Expansion of Affordable Mobile Data Bundles

Operator-led data bundles and zero-rating propel streaming uptake. Safaricom doubled fiber speeds and introduced family share plans that merge mobile and fixed-line access, directly confronting Starlink's entry. M-PESA Ratiba's standing-order feature automates subscription payments and minimizes churn. Airtel's virtual Mastercard lets 150 million mobile-money users subscribe to international services, reducing payment friction and expanding addressable wallets. Such prepaid bundles and micropayments lower entry barriers and sustain demand across the Africa SVOD market.

Persistently High Subscription Fees Versus ARPU

Price hikes strain adoption and amplify regulatory scrutiny. MultiChoice Nigeria raised DStv premiums by more than 22% in 2025, pushing monthly fees to NGN 44,500 (USD 50.3) and sparking consumer backlash. Ghana's authorities threatened to revoke licenses unless fees dropped by 30% Netflix enacted three Nigerian price increases in two years, highlighting the tension between cost recovery and affordability within the Africa SVOD market. Ultimately, these high price-to-income ratios limit penetration among lower-income and rural users.

Other drivers and restraints analyzed in the detailed report include:

1. Surge in Smartphone Penetration Across Africa
2. Rising Local Content Investment Incentives
3. Patchy Broadband Infrastructure Outside Metros

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Drama accounted for 44.76% of revenue in 2025, cementing its place as the cornerstone of the Africa SVOD market share. The success of crossover hits such as "Blood and Water" expanded global appetite for African drama, while MultiChoice's 59 local originals across four core territories in fiscal 2024 increased its Africa SVOD market size footprint in premium storytelling. Live-event genres and lifestyle shows supplement demand, yet dramas retain longer shelf life across demographics. Sports, although only 13.28% of 2025 revenue, exhibits a 10.05% CAGR to 2031, powered by rights to FIFA Club World Cup 2025 and AFCON's record-shattering 10.3 million unique-viewer semifinal.Showmax's mobile-only Premier League tier at ZAR 69 (USD 3.73) monthly underscores the smartphone-first positioning that drives sports subscriptions.

The segment's upside reflects Africa's vast football fandom and the willingness of fans to pay for marquee tournaments even if they avoid higher-priced general-entertainment tiers. Aggregators increasingly deploy pay-per-view add-ons within the Africa SVOD market to blend recurring and transactional models. Over the forecast period, providers that secure local leagues and women's sports will widen engagement, while low-latency streaming and interactive watch-parties will deepen retention. Drama is expected to hold leadership but cede some share to sports, documentaries and music, given the rising accessibility of live events on mobile networks.

The SVOD model captured 91.12% of receipts in 2025, illustrating consumer preference for flat-rate access in the Africa SVOD market. Bulk data top-ups, standing-order mobile payments and telco-bundling agreements sustain recurring revenues and reduce churn. Netflix bundles within Canal+ packages across 24 Francophone countries exemplify distribution leverage, whereas Showmax's Peacock-powered relaunch enhances 4K streaming and content discovery to justify subscription price points. Despite dominance, SVOD faces affordability constraints, prompting experimentation with mobile-only plans and shared-household tiers.

TVOD's 9.25% CAGR stems from its pay-as-you-go appeal to price-sensitive users or those seeking premium exclusives without long-term commitments. The model supports blockbuster movie releases alongside sports finals, enabling platforms to monetize peaks in demand. Hybrid monetization-merging subscription for catalog content and transactional for high-value events-emerges as a practical hedge against income volatility in the Africa SVOD market. Over time, ad-supported tiers may absorb part of TVOD growth, yet transactional options will persist for marquee events and early-release titles.

Complete Report Scope:

• By Content Genre
  • Drama
  • Music
  • Sports
  • Other Content Genres
• By Revenue Model
  • Subscription Video on Demand
  • Transactional Video on Demand
• By Device Type
  • Smartphone
  • Smart TV
  • Tablet
  • PC or Laptop
  • Other Device Types
• By Age Group
  • 18-24 Years
  • 25-34 Years
  • 35-44 Years
  • 45 Years and above
• By Country
  • Kenya
  • South Africa
  • Nigeria
  • Egypt
  • Morocco
  • Rest of Africa

List of Companies Covered in this Report:

1. Amazon.com Inc.
2. Netflix Inc.
3. MultiChoice Group Ltd.
4. Walt Disney Company (Disney+)
5. Apple Inc. (Apple TV+)
6. Canal+ Group (MyCanal)
7. PCCW Media Group (Viu)
8. iROKO Partners Ltd. (iROKOtv)
9. Google LLC (YouTube Premium)
10. MTN Group Ltd. (Ayoba)
11. Huawei Technologies Co. Ltd. (Huawei Video)
12. StarTimes Group (StarTimes ON)
13. Orange S.A. (Orange VOD)
14. StarTimes Media
15. Telkom SA SOC Ltd. (TelkomONE)

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Intensification of competition with global entrants
  • 4.2.2 Expansion of affordable mobile data bundles
  • 4.2.3 Surge in smartphone penetration across Africa
  • 4.2.4 Rising local content investment incentives
  • 4.2.5 Telco-OTT hybrid bundling strategies
  • 4.2.6 Introduction of cloud-native streaming architectures
• 4.3 Market Restraints
  • 4.3.1 Persistently high subscription fees vs ARPU
  • 4.3.2 Patchy broadband infrastructure outside metros
  • 4.3.3 Increasing piracy via illicit streaming devices
  • 4.3.4 Local currency volatility impacting pricing power
• 4.4 Industry Ecosystem Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Impact of Macroeconomic Factors
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Suppliers
  • 4.8.2 Bargaining Power of Consumers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry
• 4.9 Average Revenue per User Analysis

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Content Genre
  • 5.1.1 Drama
  • 5.1.2 Music
  • 5.1.3 Sports
  • 5.1.4 Other Content Genres
• 5.2 By Revenue Model
  • 5.2.1 Subscription Video on Demand
  • 5.2.2 Transactional Video on Demand
• 5.3 By Device Type
  • 5.3.1 Smartphone
  • 5.3.2 Smart TV
  • 5.3.3 Tablet
  • 5.3.4 PC or Laptop
  • 5.3.5 Other Device Types
• 5.4 By Age Group
  • 5.4.1 18-24 Years
  • 5.4.2 25-34 Years
  • 5.4.3 35-44 Years
  • 5.4.4 45 Years and above
• 5.5 By Country
  • 5.5.1 Kenya
  • 5.5.2 South Africa
  • 5.5.3 Nigeria
  • 5.5.4 Egypt
  • 5.5.5 Morocco
  • 5.5.6 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level Overview, Core Segments, Financials as available, Strategic Information, Market Rank or Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Amazon.com Inc.
  • 6.4.2 Netflix Inc.
  • 6.4.3 MultiChoice Group Ltd.
  • 6.4.4 Walt Disney Company (Disney+)
  • 6.4.5 Apple Inc. (Apple TV+)
  • 6.4.6 Canal+ Group (MyCanal)
  • 6.4.7 PCCW Media Group (Viu)
  • 6.4.8 iROKO Partners Ltd. (iROKOtv)
  • 6.4.9 Google LLC (YouTube Premium)
  • 6.4.10 MTN Group Ltd. (Ayoba)
  • 6.4.11 Huawei Technologies Co. Ltd. (Huawei Video)
  • 6.4.12 StarTimes Group (StarTimes ON)
  • 6.4.13 Orange S.A. (Orange VOD)
  • 6.4.14 StarTimes Media
  • 6.4.15 Telkom SA SOC Ltd. (TelkomONE)

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and unmet-need assessment