스페인의 통신 MNO 시장 : 시장 점유율 분석, 산업 동향 및 통계 데이터, 성장 예측(2026-2031년)

According to Mordor Intelligence, the Spain telecom MNO market size was valued at USD 22.97 billion in 2025 and is estimated to grow from USD 23.74 billion in 2026 to reach USD 27.68 billion by 2031, at a CAGR of 3.12% during the forecast period (2026-2031).

This report is Segmented by Service Type (Voice Services, Data and Internet Services, Messaging Services, Iot and M2M Services, OTT and PayTV Services, and More), End-User (Enterprises, and Consumer), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Spain Telecom MNO Market Trends and Insights

5G Standalone Coverage Expansion and Spectrum Refarming

Spain's operators already run 8.3% of national 5G sites in standalone mode, far above the sub-3% European average. Telefonica improved capacity in Madrid and Barcelona by refarming 2.1 GHz spectrum that previously carried 3G traffic, raising spectral efficiency by 22% during 2025. MasOrange switched on a 5G-Advanced layer that aggregates 700 MHz, 3.5 GHz, and 26 GHz bands, delivering trial speeds above 3 Gbps. Enterprises value the architecture because network slicing and edge nodes guarantee sub-10 millisecond latency for robotics and AR maintenance tools. The CNMC decision to extend 3.5 GHz licences to 2040 at no extra cost freed capital for further densification in industrial corridors.

Rising Mobile-Data Consumption Driven by Unlimited Plans

Unlimited tariffs now cover 68% of Spanish post-paid lines, lifting average monthly data use to 18.4 GB in 2025. DIGI's EUR 10 offer forced incumbents to match prices, so ARPU slid to EUR 6.95 (USD 8.20) even as traffic soared. Vodafone's network shows that video streaming represents 62% of mobile load yet adds no incremental revenue under flat-fee plans. Telefonica reported that top-decile users consumed 47 GB each month while contributing barely EUR 6.95 (USD 8.20) in revenue, compressing gross margins to 38%. Operators respond by upselling fiber-mobile bundles and premium 5G tiers priced near EUR 50 (USD 59) per month to restore profitability.

Saturated Mobile Subscriber Base Limiting Organic Growth

Mobile penetration climbed to 122% in 2025 with 57.3 million active SIMs serving 47 million residents, leaving scant room for further line additions. Net new mobile subscriptions rose only 0.3% in 2025 compared with more than 2% annual growth before the pandemic. Incremental gains now stem mainly from multi-SIM devices and IoT links rather than new human users. Telefonica's consumer ARPU fell 4.2% year-over-year despite migration efforts toward converged packages. The growth ceiling forces carriers to chase higher-value enterprise contracts to offset flat consumer volumes.

Other drivers and restraints analyzed in the detailed report include:

1. Fiber-to-the-Home Diffusion Enabling Converged Bundles
2. Enterprise IoT Uptake in Energy, Transport, and Agriculture
3. ARPU Compression Due to Price Wars and Low-Cost Brands

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Data and Internet Services held 51.17% of Spain Telecom MNO market revenue in 2025, far surpassing voice and messaging combined. The segment benefits from heavy video-streaming consumption and from 5G's capacity uplift, yet flat-fee unlimited plans mute incremental monetization. IoT and M2M Services accounted for a smaller slice of Spain Telecom MNO market size but are projected to expand at a 3.27% CAGR, the fastest across all categories, as regulatory mandates embed connectivity into meters, vehicles, and agricultural sensors.

Voice and Messaging revenues continue to contract as over-the-top apps displace circuit-switched traffic, while OTT and PayTV add roughly 8% to the overall mix through churn-reducing bundles. Roaming almost returned to pre-pandemic levels in 2025, aiding the "other services" pool that still contributes meaningfully to Spain Telecom MNO market share in tourist districts. Long-term upside resides in platforms capable of managing device fleets at scale, a capability already reflected in Telefonica Tech's high-margin IoT earnings.

Complete Report Scope:

• Overall Telecom Revenue and ARPU
• Service Type
  • Voice Services
  • Data and Internet Services
  • Messaging Services
  • IoT and M2M Services
  • OTT and PayTV Services
  • Other Services (VAS, Roaming and International Services, Enterprise and Wholesale Services)
• End-User
  • Enterprises
  • Consumer

List of Companies Covered in this Report:

1. Telefonica Spain (Movistar)
2. MASORANGE, S.L.
3. Zegona Communications (Vodafone Spain)

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Regulatory and Policy Framework
• 4.3 Spectrum Landscape and Competitive Holdings
• 4.4 Telecom Industry Ecosystem
• 4.5 Macroeconomic and External Drivers
• 4.6 Porter's Five Forces Analysis
  • 4.6.1 Competitive Rivalry
  • 4.6.2 Threat of New Entrants
  • 4.6.3 Bargaining Power of Suppliers
  • 4.6.4 Bargaining Power of Buyers
  • 4.6.5 Threat of Substitutes
• 4.7 Key MNO KPIs (2020-2025)
  • 4.7.1 Unique Mobile Subscribers and Penetration Rate
  • 4.7.2 Mobile Internet Users and Penetration Rate
  • 4.7.3 SIM Connections by Access Technology and Penetration
  • 4.7.4 Cellular IoT and M2M Connections
  • 4.7.5 Broadband Connections (Mobile and Fixed)
  • 4.7.6 ARPU (Average Revenue Per User)
  • 4.7.7 Average Data Usage per Subscription (GB/month)
• 4.8 Market Drivers
  • 4.8.1 5G Standalone Coverage Expansion and Spectrum Refarming
  • 4.8.2 Rising Mobile-Data Consumption Driven by Unlimited Plans
  • 4.8.3 Fiber-to-the-Home Diffusion Enabling Converged Bundles
  • 4.8.4 Enterprise IoT Uptake in Energy, Transport, and Agriculture
  • 4.8.5 Industrial Private 5G Campus Network Demand from Automotive and Ports
  • 4.8.6 Spectrum Lease Revenue from Neutral-Host Indoor DAS Deployments
• 4.9 Market Restraints
  • 4.9.1 Saturated Mobile Subscriber Base Limiting Organic Growth
  • 4.9.2 ARPU Compression Due to Price Wars and Low-Cost Brands
  • 4.9.3 Uncertain Litigation Over Historical Spectrum Fees Delaying Investment
  • 4.9.4 Volatile Electricity Prices Increasing Network OPEX
• 4.10 Technological Outlook
• 4.11 Analysis of Key Business Models in Telecom Sector
• 4.12 Analysis of Pricing Models and Pricing

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 Overall Telecom Revenue and ARPU
• 5.2 Service Type
  • 5.2.1 Voice Services
  • 5.2.2 Data and Internet Services
  • 5.2.3 Messaging Services
  • 5.2.4 IoT and M2M Services
  • 5.2.5 OTT and PayTV Services
  • 5.2.6 Other Services (VAS, Roaming and International Services, Enterprise and Wholesale Services)
• 5.3 End-User
  • 5.3.1 Enterprises
  • 5.3.2 Consumer

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves and Investments by Key Vendors, 2023-2025
• 6.3 Market Share Analysis for MNOs, 2025
• 6.4 Product Benchmarking Analysis for Mobile Network Services
• 6.5 MNO Snapshot (Subscribers, Churn Rate, ARPU)
• 6.6 Company Profiles of MNOs (Includes Business Overview, Service Portfolio, Financials, Business Strategy and Recent Development, SWOT Analysis)
  • 6.6.1 Telefonica Spain (Movistar)
  • 6.6.2 MASORANGE, S.L.
  • 6.6.3 Zegona Communications (Vodafone Spain)

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment