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시장보고서
상품코드
2078575
VOD(Video-On-Demand) 시장(2026-2030년)Global Video-On-Demand Market 2026-2030 |
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세계의 VOD(VOD) 시장은 2025-2030년 3,402억 1,430만 달러 증가하고, 예측 기간 중 연평균 복합 성장률(CAGR)은 17.5%를 기록할 것으로 예측됩니다.
세계 VOD 시장에 관한 본 보고서에서는 종합적인 분석, 시장 규모 및 전망, 동향, 성장 요인, 과제는 물론, 약 25개 업체를 대상으로 한 업체 분석을 제공합니다.
본 보고서에서는 현재 시장 상황, 최신 동향 및 성장요인, 그리고 시장 환경 전반에 대한 최신 분석을 제공합니다. 이 시장은 무선 네트워크 기술과 통신 규격의 발전, 클라우드 스트리밍 서비스에 대한 선호도 증가, 그리고 광고 지원 주문형 비디오(AVOD) 플랫폼의 수익을 끌어올리는 모바일 광고에 힘입어 성장하고 있습니다.
본 조사는 업계 주요 관계자들로부터 얻은 정보를 포함한 1차 정보와 2차 정보를 객관적으로 종합하여 실시되었습니다. 본 보고서에는 주요 기업에 대한 분석 외에도 종합적인 시장 규모 데이터, 지역별 분석을 포함한 부문, 그리고 공급업체 현황이 수록되어 있습니다. 이 보고서에는 과거 데이터와 예측 데이터가 포함되어 있습니다.
| 시장 범위 | |
|---|---|
| 기준연도 | 2025년 |
| 종료연도 | 2030년 |
| 조사 기간 | 2026-2030년 |
| 성장 모멘텀 | 가속 |
| YOY 2026 | 17.2% |
| CAGR | 17.5% |
| 증가액 | 3,402억 1,430만 달러 |
본 조사에서는 기존 기업들이 채택하고 있는 혁신적인 전략이 시장 성장을 가속하고 있으며, 이것이 향후 몇 년간 전 세계 주문형 비디오(VOD) 시장의 성장을 이끄는 주요 요인 중 하나라고 지적하고 있습니다. 또한, OTT(Over-The-Top) 서비스 제공업체들의 인공지능(AI) 도입과 스마트 TV 보급률의 향상 역시 시장에서 상당한 수요를 창출할 것으로 전망됩니다.
목차
제1장 주요 요약
제2장 Technavio 분석
제3장 시장 구도
제4장 시장 규모
제5장 시장 규모 실적
제6장 정성 분석
제7장 Five Forces 분석
제8장 시장 세분화 : 플랫폼별
제9장 시장 세분화 : 유형별
제10장 시장 세분화 : 최종사용자별
제11장 고객 현황
제12장 지역별 상황
제13장 성장 촉진요인, 과제 및 기회
제14장 경쟁 구도
제15장 경쟁 분석
제16장 부록
LSHThe global video-on-demand market is forecasted to grow by USD 340214.3 mn during 2025-2030, accelerating at a CAGR of 17.5% during the forecast period. The report on the global video-on-demand market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by advancements in wireless network technologies and telecommunication standards, growing preferences for cloud streaming services, mobile advertisements increasing revenue of advertising video-on-demand (AVOD) platforms.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
| Market Scope | |
|---|---|
| Base Year | 2025 |
| End Year | 2030 |
| Series Year | 2026-2030 |
| Growth Momentum | Accelerate |
| YOY 2026 | 17.2% |
| CAGR | 17.5% |
| Incremental Value | $340214.3 mn |
Technavio's global video-on-demand market is segmented as below:
By Platform
- Smartphone and laptops
- Smart TV
By Type
- Subscription video-on-demand
- Advertising video-on-demand
- Transaction video-on-demand
By End-User
- Individual consumers
- Enterprises and corporate learning
Geography
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- The Netherlands
- APAC
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- South America
- Brazil
- Argentina
- Chile
- Middle East and Africa
- UAE
- South Africa
- Turkey
- Rest of World (ROW)
This study identifies the innovative strategies adopted by established firms are augmenting market growth as one of the prime reasons driving the global video-on-demand market growth during the next few years. Also, implementation of artificial intelligence (AI) by over-the-top (OTT) service providers and increasing penetration of smart tvs will lead to sizable demand in the market.
The report on the global video-on-demand market covers the following areas:
- Global video-on-demand market sizing
- Global video-on-demand market forecast
- Global video-on-demand market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global video-on-demand market vendors that include Apple Inc., BBC Studios Ltd, Comcast Corp., DAZN Group Ltd, Groupe Canal, iQIYI Inc., Jiostar India Pvt Ltd, Mubi Inc., Netflix Inc., Paramount Global, Prime Video, Rakuten Viki, Sony Pictures Networks, The Walt Disney Co., Viaplay Group AB, Warner Bros Discovery Inc., Youku Tudou Inc., Zee Entertainment Enterprises. Also, the global video-on-demand market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- 2.3 Factors of disruption
- 2.4 Impact of drivers and challenges
3 Market Landscape
- 3.1 Market ecosystem
- 3.2 Market characteristics
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- 4.2 Market segment analysis
- Market segments
- 4.3 Market size 2025
- 4.4 Market outlook: Forecast for 2025-2030
5 Historic Market Size
- 5.1 Global Video-On-Demand Market 2020 - 2024
- Historic Market Size - Data Table on Global Video-On-Demand Market 2020 - 2024 ($ million)
- 5.2 Platform segment analysis 2020 - 2024
- Historic Market Size - Platform Segment 2020 - 2024 ($ million)
- 5.3 Type segment analysis 2020 - 2024
- Historic Market Size - Type Segment 2020 - 2024 ($ million)
- 5.4 End-user segment analysis 2020 - 2024
- Historic Market Size - End-user Segment 2020 - 2024 ($ million)
- 5.5 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ million)
- 5.6 Country segment analysis 2020 - 2024
- Historic Market Size - Country Segment 2020 - 2024 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on Global Video-on-demand Market
- 6.2 Impact of Geopolitical Conflicts on Global Video-on-demand Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
- 7.7 Market condition
8 Market Segmentation by Platform
- 8.1 Market segments
- 8.2 Comparison by Platform
- 8.3 Smartphone and laptops - Market size and forecast 2025-2030
- 8.4 Smart TV - Market size and forecast 2025-2030
- 8.5 Market opportunity by Platform
- Market opportunity by Platform ($ million)
9 Market Segmentation by Type
- 9.1 Market segments
- 9.2 Comparison by Type
- 9.3 Subscription video-on-demand - Market size and forecast 2025-2030
- 9.4 Advertising video-on-demand - Market size and forecast 2025-2030
- 9.5 Transaction video-on-demand - Market size and forecast 2025-2030
- 9.6 Market opportunity by Type
- Market opportunity by Type ($ million)
10 Market Segmentation by End-user
- 10.1 Market segments
- 10.2 Comparison by End-user
- 10.3 Individual consumers - Market size and forecast 2025-2030
- 10.4 Enterprises and corporate learning - Market size and forecast 2025-2030
- 10.5 Market opportunity by End-user
- Market opportunity by End-user ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- 12.2 Geographic comparison
- 12.3 North America - Market size and forecast 2025-2030
- 12.3.1 US - Market size and forecast 2025-2030
- 12.3.2 Canada - Market size and forecast 2025-2030
- 12.3.3 Mexico - Market size and forecast 2025-2030
- 12.4 Europe - Market size and forecast 2025-2030
- 12.4.1 Germany - Market size and forecast 2025-2030
- 12.4.2 UK - Market size and forecast 2025-2030
- 12.4.3 France - Market size and forecast 2025-2030
- 12.4.4 Italy - Market size and forecast 2025-2030
- 12.4.5 Spain - Market size and forecast 2025-2030
- 12.4.6 The Netherlands - Market size and forecast 2025-2030
- 12.5 APAC - Market size and forecast 2025-2030
- 12.5.1 China - Market size and forecast 2025-2030
- 12.5.2 Japan - Market size and forecast 2025-2030
- 12.5.3 India - Market size and forecast 2025-2030
- 12.5.4 South Korea - Market size and forecast 2025-2030
- 12.5.5 Australia - Market size and forecast 2025-2030
- 12.5.6 Indonesia - Market size and forecast 2025-2030
- 12.6 South America - Market size and forecast 2025-2030
- 12.6.1 Brazil - Market size and forecast 2025-2030
- 12.6.2 Argentina - Market size and forecast 2025-2030
- 12.6.3 Chile - Market size and forecast 2025-2030
- 12.7 Middle East and Africa - Market size and forecast 2025-2030
- 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
- 12.7.2 UAE - Market size and forecast 2025-2030
- 12.7.3 South Africa - Market size and forecast 2025-2030
- 12.7.4 Israel - Market size and forecast 2025-2030
- 12.7.5 Turkey - Market size and forecast 2025-2030
- 12.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity
- 13.1 Market drivers
- Advancements in wireless network technologies and telecommunication standards
- Growing preferences for cloud streaming services
- Mobile advertisements increasing revenue of advertising video-on-demand (AVOD) platforms
- 13.2 Market challenges
- Circulation of pirated video content on online platforms
- Implementation challenges related to subscription video-on-demand (SVOD)
- Content saturation and discoverability is hindering market growth
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
- 13.4 Market opportunities
- Innovative strategies adopted by established firms are augmenting market growth
- Implementation of artificial intelligence (AI) by over-the-top (OTT) service providers
- Increasing penetration of smart TVs
14 Competitive Landscape
- 14.1 Overview
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.1 Companies profiled
- Companies covered
- 15.2 Company ranking index
- Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus
- SWOT
- 15.5 BBC Studios Ltd
- BBC Studios Ltd - Overview
- BBC Studios Ltd - Product / Service
- BBC Studios Ltd - Key offerings
- SWOT
- 15.6 Comcast Corp.
- Comcast Corp. - Overview
- Comcast Corp. - Business segments
- Comcast Corp. - Key offerings
- Comcast Corp. - Segment focus
- SWOT
- 15.7 DAZN Group Ltd
- DAZN Group Ltd - Overview
- DAZN Group Ltd - Product / Service
- DAZN Group Ltd - Key offerings
- SWOT
- 15.8 Groupe Canal
- Groupe Canal - Overview
- Groupe Canal - Business segments
- Groupe Canal - Key offerings
- Groupe Canal - Segment focus
- SWOT
- 15.9 Jiostar India Pvt Ltd
- Jiostar India Pvt Ltd - Overview
- Jiostar India Pvt Ltd - Product / Service
- Jiostar India Pvt Ltd - Key offerings
- SWOT
- 15.10 Mubi Inc.
- Mubi Inc. - Overview
- Mubi Inc. - Product / Service
- Mubi Inc. - Key offerings
- SWOT
- 15.11 Netflix Inc.
- Netflix Inc. - Overview
- Netflix Inc. - Product / Service
- Netflix Inc. - Key offerings
- SWOT
- 15.12 Paramount Global
- Paramount Global - Overview
- Paramount Global - Business segments
- Paramount Global - Key offerings
- Paramount Global - Segment focus
- SWOT
- 15.13 Prime Video
- Prime Video - Overview
- Prime Video - Product / Service
- Prime Video - Key offerings
- SWOT
- 15.14 Rakuten Viki
- Rakuten Viki - Overview
- Rakuten Viki - Product / Service
- Rakuten Viki - Key offerings
- SWOT
- 15.15 Sony Pictures Networks
- Sony Pictures Networks - Overview
- Sony Pictures Networks - Product / Service
- Sony Pictures Networks - Key offerings
- SWOT
- 15.16 The Walt Disney Co.
- The Walt Disney Co. - Overview
- The Walt Disney Co. - Business segments
- The Walt Disney Co. - Key offerings
- The Walt Disney Co. - Segment focus
- SWOT
- 15.17 Viaplay Group AB
- Viaplay Group AB - Overview
- Viaplay Group AB - Business segments
- Viaplay Group AB - Key offerings
- Viaplay Group AB - Segment focus
- SWOT
- 15.18 Warner Bros Discovery Inc.
- Warner Bros Discovery Inc. - Overview
- Warner Bros Discovery Inc. - Business segments
- Warner Bros Discovery Inc. - Key offerings
- Warner Bros Discovery Inc. - Segment focus
- SWOT
16 Appendix
- 16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- Research methodology
- 16.5 Data procurement
- Information sources
- 16.6 Data validation
- Data validation
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.8 Data synthesis
- Data synthesis
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
- List of abbreviations
