태국의 UEM : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the Thailand UEM market size was valued at USD 45.62 million in 2025 and estimated to grow from USD 58.61 million in 2026 to reach USD 230.48 million by 2031, at a CAGR of 31.50% during the forecast period (2026-2031).

This report is Segmented by Component (Solutions, and Services), Deployment Mode (Cloud-Based, On-Premise, and Hybrid), Organization Size (Large Enterprises, and Small and Medium Enterprises), and End-User Industry (IT and Telecommunications, BFSI, Government and Defense, Healthcare and Life Sciences, Manufacturing, Retail and E-Commerce, and More). The Market Forecasts are Provided in Terms of Value (USD).

Thailand UEM Market Trends and Insights

Increasing Enterprise Mobility Requirements Across Thai Organizations

Enterprise mobility is no longer treated as a side initiative in Thailand, as mobile access, remote workflows, and multi-device operations are now directly tied to core business delivery across banking, telecom, healthcare, manufacturing, and public services. The Thailand UEM market is benefiting from this shift because organizations that once managed smartphones and laptops with separate tools now need a single policy layer to manage mobile devices, PCs, shared endpoints, and connected assets consistently. The EEC digital infrastructure agenda is reinforcing that need, because smart city systems, industrial connectivity, and digital service platforms all depend on large volumes of connected endpoints that must be provisioned, monitored, and secured under common controls. The same pattern is supported by Thailand's digital data infrastructure roadmap, which places data governance, capacity development, and broader digital readiness at the center of national modernization efforts across regions. That combination is pushing enterprises away from fragmented mobile device management stacks and toward broader platform consolidation, because point tools create policy gaps once device fleets spread across sites, operating systems, and operating teams. The result is a stronger structural base for the Thailand UEM market, as mobility growth creates ongoing demand for centralized policy enforcement rather than one-time software purchases.

Growing Endpoint Security Priorities in Regulated Industries

Security priorities in regulated sectors are driving endpoint control to the forefront as a buying requirement, especially in banking, healthcare, and government-linked environments, where device misuse can trigger operational disruptions, audit findings, and reputational damage. The Thailand UEM market is gaining from this pressure because endpoint governance now sits much closer to identity control, access management, and data protection than it did in earlier mobility rollouts. Krungsri's Microsoft 365 E3 deployment with Kyndryl demonstrates how Thai financial institutions are moving device management and workplace security into a more formal enterprise governance model aligned with regulatory expectations and workforce-wide controls. Healthcare is moving in the same direction because broader digital health programs are increasing the number of clinical and administrative devices that must be configured, updated, and restricted from a central console. This environment underscores the value of compliance baselines, remote policy updates, encryption enforcement, and audit visibility, capabilities that are central to modern UEM platforms. It also means that vendor selection in the Thailand UEM market is being shaped less by convenience and more by the ability to reduce device-related control gaps in sectors where oversight has become more active.

Integration Complexity with Legacy Enterprise Systems

The largest brake on adoption in the Thailand UEM market is the difficulty of integrating modern cloud-native endpoint platforms into older enterprise environments built around on-prem systems and separate operational silos. Many large Thai organizations still rely on legacy directories, older ERP systems, proprietary network controls, and customized internal workflows that do not easily align with policy-based endpoint orchestration. That makes UEM projects more demanding, because device management often has to connect to identity services, SIEM tools, ticketing systems, and access controls before policy automation can operate reliably. ThaiCERT's 2025 advisory on critical Ivanti EPMM vulnerabilities also underscored the additional security and patching burden on on-premises endpoint management environments, which can add risk to already complex migration decisions. Enterprises therefore face a two-part problem: modernizing architecture and managing active risk in inherited systems while keeping device operations uninterrupted. This slows deal conversion in the Thailand UEM market, stretches implementation timelines, and raises total ownership cost beyond the software fee alone.

Other drivers and restraints analyzed in the detailed report include:

1. Expansion of Cloud-Managed IT Operations in Thailand
2. Rising BYOD and COPE Adoption in Large Enterprises
3. Budget Constraints Among Small and Medium Enterprises

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Solutions held 67.81% of the Thailand UEM market share in 2025, and the same segment is projected to grow at a 32.69% CAGR from 2026 to 2031. That lead reflects a clear enterprise preference for platform software during initial rollout cycles, because buyers first need a control layer that can enroll devices, set policies, secure access, and maintain visibility across mixed endpoint estates. Device management remained the largest sub-segment inside solutions, as organizations prioritized over-the-air configuration, remote wipe, policy enforcement, and lifecycle control for smartphones, laptops, tablets, kiosks, and shared devices. Security and compliance management is becoming more influential within the revenue mix, because regulated organizations increasingly need proof that endpoint policies can be enforced and audited across users, apps, and device states. Application management also has a direct operating role, since Thai IT teams need to push, update, and retire business apps without depending on physical access to devices scattered across branches, clinics, warehouses, or field teams.

Content management and analytics functions remain smaller in revenue terms, but they are becoming more strategic as enterprises ask endpoint platforms to support policy intelligence, workflow automation, and lower-touch administration. IBM's 2025 release of AI-powered policy recommendations for MaaS360 showed how vendors are moving beyond basic control toward systems that can surface compliance risks and recommend stronger configurations with less manual effort. Services accounted for the remaining component revenue and continue to expand because implementation, policy tuning, integration work, and managed administration are still difficult for many internal teams to handle alone. This is one place where the Thailand UEM industry is widening, because software demand naturally pulls consulting, deployment, and managed support around it once device estates become more distributed and more regulated. Even so, platform spending should continue to set the tone, because enterprises usually need a strong software base before they can outsource operations or optimize workflows in a consistent way.

Cloud-based deployment accounted for 63.58% of revenue in 2025, and the Thailand UEM market for cloud-based deployment is projected to grow at a 32.27% CAGR through 2031. This lead reflects the practical advantages of cloud delivery in Thailand, where enterprises want faster implementation, lower infrastructure overhead, and easier device policy distribution across branches and mobile workforces. Microsoft's infrastructure commitment in Thailand is reinforcing that migration path by bolstering broader cloud confidence and tighter alignment among Microsoft 365, Azure, and Intune in enterprise buying decisions. Cloud deployment also gives organizations a cleaner route to scale UEM without building or refreshing their own server stack, which matters in a market where many buyers want control capabilities but do not want new infrastructure complexity. For the Thailand UEM market, that means cloud is not only the largest deployment model, it is also the model most closely matched to the country's broader digital infrastructure cycle.

On-premises deployment still has a meaningful role in highly controlled environments, especially where legacy authentication systems, internal hosting policies, or stricter operational isolation remain in place. That model is likely to stay relevant in parts of government, defense, and older large-enterprise estates, but it faces more friction from hardware upkeep, slower upgrades, and heavier patching obligations. ThaiCERT's 2025 alert on critical Ivanti EPMM vulnerabilities sharpened that concern by showing how on-premise endpoint management environments can carry their own security burden when patching and configuration discipline slip. Hybrid deployment is therefore gaining attention among enterprises in transition, because it gives them a way to support older devices and directories while extending cloud policies to new endpoints. That intermediate model should remain useful as the Thailand UEM market continues shifting toward cloud-first operating patterns without forcing every enterprise to move all device governance in a single step.

Complete Report Scope:

• By Component
  • Solutions
    • Device Management
    • Application Management
    • Content Management
    • Security and Compliance Management
    • Analytics and Automation
  • Services
• By Deployment Mode
  • Cloud-Based
  • On-Premise
  • Hybrid
• By Organization Size
  • Large Enterprises
  • Small and Medium Enterprises
• By End-User Industry
  • IT and Telecommunications
  • BFSI
  • Government and Defense
  • Healthcare and Life Sciences
  • Manufacturing
  • Retail and E-Commerce
  • Education
  • Transportation and Logistics
  • Energy and Utilities
  • Other End-User Industries

List of Companies Covered in this Report:

1. Microsoft Corporation
2. IBM Corporation
3. Ivanti, Inc.
4. SOTI Inc.
5. BlackBerry Limited
6. SAP SE
7. JAMF Holding Corp.
8. Broadcom Inc.
9. Cisco Systems, Inc.
10. Google LLC
11. Samsung Electronics Co., Ltd.
12. Citrix Systems, Inc.
13. Matrix42 AG
14. Quest Software Inc.
15. Dell Technologies Inc.
16. HCLTech Limited
17. Fujitsu Limited
18. Kaspersky Lab
19. Sophos Limited

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Increasing Enterprise Mobility Requirements Across Thai Organizations
  • 4.2.2 Rising BYOD and COPE Adoption In Large Enterprises
  • 4.2.3 Growing Endpoint Security Priorities in Regulated Industries
  • 4.2.4 Expansion of Cloud-Managed IT Operations In Thailand
  • 4.2.5 Accelerating Demand for Centralized Device Lifecycle Control
  • 4.2.6 Rising Need for Secure Remote Workforce Enablement
• 4.3 Market Restraints
  • 4.3.1 Integration Complexity With Legacy Enterprise Systems
  • 4.3.2 Budget Constraints Among Small and Medium Enterprises
  • 4.3.3 Limited Internal UEM Skill Availability
  • 4.3.4 Data Privacy and Compliance Concerns Around Device Monitoring
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Impact of Macroeconomic Factors on the Market
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Threat of New Entrants
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Bargaining Power of Suppliers
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Industry Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Component
  • 5.1.1 Solutions
    • 5.1.1.1 Device Management
    • 5.1.1.2 Application Management
    • 5.1.1.3 Content Management
    • 5.1.1.4 Security and Compliance Management
    • 5.1.1.5 Analytics and Automation
  • 5.1.2 Services
• 5.2 By Deployment Mode
  • 5.2.1 Cloud-Based
  • 5.2.2 On-Premise
  • 5.2.3 Hybrid
• 5.3 By Organization Size
  • 5.3.1 Large Enterprises
  • 5.3.2 Small and Medium Enterprises
• 5.4 By End-User Industry
  • 5.4.1 IT and Telecommunications
  • 5.4.2 BFSI
  • 5.4.3 Government and Defense
  • 5.4.4 Healthcare and Life Sciences
  • 5.4.5 Manufacturing
  • 5.4.6 Retail and E-Commerce
  • 5.4.7 Education
  • 5.4.8 Transportation and Logistics
  • 5.4.9 Energy and Utilities
  • 5.4.10 Other End-User Industries

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Microsoft Corporation
  • 6.4.2 IBM Corporation
  • 6.4.3 Ivanti, Inc.
  • 6.4.4 SOTI Inc.
  • 6.4.5 BlackBerry Limited
  • 6.4.6 SAP SE
  • 6.4.7 JAMF Holding Corp.
  • 6.4.8 Broadcom Inc.
  • 6.4.9 Cisco Systems, Inc.
  • 6.4.10 Google LLC
  • 6.4.11 Samsung Electronics Co., Ltd.
  • 6.4.12 Citrix Systems, Inc.
  • 6.4.13 Matrix42 AG
  • 6.4.14 Quest Software Inc.
  • 6.4.15 Dell Technologies Inc.
  • 6.4.16 HCLTech Limited
  • 6.4.17 Fujitsu Limited
  • 6.4.18 Kaspersky Lab
  • 6.4.19 Sophos Limited

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment